Michael Caouette
South Portland,ME
Summary
Dynamic VP of Club Channel with 10+ years of experience driving strategic revenue growth and building high performing teams. Proven track record of increasing YOY revenue and consistently exceeding ambitious sales targets through innovative strategies and data-driven insights. Expert in developing innovative sales strategies that drive growth and enhance market share.
Overview
2026
2026
years of professional experience
Work History
VP of Club Channel
Flowers Foods
2022 - Current
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Supported cross-functional teams in executing projects, ensuring alignment with strategic objectives and timelines.
- Increased company growth through collaboration with sales and marketing departments.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Represented organization at industry conferences and events.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Analyzed industry trends and tracked competitor activities to inform decision making.
Director of Retail Accounts
Flowers Foods
2013 - 2021
- Responsible for managing FLO bread and pastry brands in 5 Hannaford, Shaw’s, BJs Wholesale clubs, Big Y, and Price Chopper worth $100M annually.
- Increased YOY account profitability by managing promotional trade spend, product assortment, and off-shelf merchandising in all of my assigned accounts.
- Define best in class opportunities to grow market share 50 bps through IRI data analysis within each market.
- Partner with internal, cross functional team members and leadership to successfully launch a Hannaford in-store bakery kaiser bun program worth $4M annually.
- Increased FLO $ share in BJ's from 5pts to 14pts or 900bps since 2020, through persistence, strategic planning & collaboration, and strong brands.
Assistant Category Manager
Delhaize America
2010 - 2012
- Responsible for product mix, space allocation & presentation, and off shelf merchandising programs for the Commercial bread / pastry categories in Hannaford and Food Lion, with annual sales of $750M.
- Led a team of 6 shelf merchandising specialists responsible for executing against DA strategic plan and standard practice guidelines in 1,500 stores.
- Increased category top line sales by $15M and improved category margins by 50bps, by negotiating incremental vendor funded merchandising programs.
District Sales Manager
Hostess Brands
1989 - 2010
- Managed 20 route sales reps and merchandisers to ensure seamless scheduling and day to day resource management within the commercial bread and pastry industry.
- Provided leadership, coaching and conflict resolution for direct reports.
Education
Bachelor of Science - Business Administration
University of Southern Maine
Portland, ME1993
Skills
- Leadership & Mentoring
- Customer Relationship Management
- Communication & Negotiation
- Strategic Planning & Development
- Cross Functional Leadership
- Market Analysis & Segmentation
Timeline
VP of Club Channel
Flowers Foods
2022 - Current
Director of Retail Accounts
Flowers Foods
2013 - 2021
Assistant Category Manager
Delhaize America
2010 - 2012
District Sales Manager
Hostess Brands
1989 - 2010
Bachelor of Science - Business Administration
University of Southern Maine
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