Michael Cardoza
Chandler,AZ
Summary
Emmy Award winning editor with over 20 years of diversified experience specializing in content creation, video production, and digital marketing. Results-focused, passionate, and resilient individual with attention to detail, who expertly creates compelling content for a broad range of clients across many diverse industries. My ability to leverage data-analytics to create dynamic digital media content, showcases proven results delivering high-value products that cater to the interests of a diverse audience. My objective is to obtain a challenging and rewarding position that will allow me to utilize my knowledge, abilities, and experience while providing an opportunity for professional growth and career advancement.
Overview
23
23
years of professional experience
Work History
Lead Editor
United Fight League & F3 Energy
04.2023 - 10.2023
- Conceived, crafted and executed dynamic video edits to captivate target audiences and accomplish project objectives.
- Filmed and edited all F3 Energy drink commercials highlighting legendary UFC fighters and Boxing champions.
- Collaborated both as a team and independently to produce multiple shows featured on NBC Sports.
- Developed final edits, color correction and audio mastering in post-production process.
Social Media Manager
Casa Auto Group
10.2022 - 04.2023
- Presented creative concepts to determine content for weekly dealership specials.
- Created and managed digital content for multiple car dealerships across popular social media platforms.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Lead Content Creator
Wheel Pros
02.2022 - 07.2022
- Created training decks for new hires, vendors and sales representatives.
- Applied proven video editing techniques for dynamic storytelling content.
- Proofread and edited educational videos.
- Conducted online research to obtain relevant information and visual assets.
Sales and Service Specialist
Crexendo Inc.
07.2021 - 02.2022
- Established relationships with business owners and referrals to increase future client pipeline.
- Rendered assistance for connectivity process and resolved issues and complaints.
- Analyzed VoIP needs for business locations.
- Conducted upwards of 150 cold calls per day to prospective new business clientele.
Digital Marketing Specialist
TTEC
03.2019 - 07.2021
- Spearheaded numerous client campaigns, engaging with target audiences, and boosting reach with strategic ad placements.
- Performed in-depth research for ad placement, keyword planning, placement bids and landing pages.
- Evaluated client performance and presented findings to Executive Management.
Owner | Marketing Producer
Glasswork Media, LLC
10.2012 - 03.2019
- Produced original video content working collaboratively with musicians, designers and other visual artists to facilitate multimedia production.
- Organized shoots according to production schedules, various environmental conditions and available equipment.
- Contributed and produced unique concepts that translated artistic vision into visual medium.
- Developed various ads for social media campaigns.
News Editor & Assistant Producer
KDBC-CBS News Channel 4
10.2008 - 10.2009
- Monitored real time incidents, events and topics of interest to quickly produce breaking news alerts for air time.
- Collaborated with other key production members and specialists to produce innovative and captivating content.
- Networked with a vast array of individuals to foster professional and friendly relationships in the community.
- Conceptualized, pitched, and assigned stories from origination to live public airing.
Senior News Editor
KFOX-TV News Channel 14
09.2002 - 10.2008
- Produced, edited and directed content for news media, local businesses and advertising agencies.
- Worked closely with graphic artists and post-production team members to produce imperative and captivating content.
- Controlled precise measurements for set and mobile live-feed equipment, e.g. video cameras; 3-point lighting, and live audio equipment.
Editor & Assistant Producer
Star Media Production
07.2000 - 01.2002
- Oversaw the creative development and filming of video content via nationwide infomercials, local commercials, and weekly television series.
- Managed and coordinated all post-production video editing, motion graphics design, compositing and QC checks.
- Wrote and produced program content that was pivotal for broadcast segments for both radio and television.
Education
Certificate - Digital Marketing Analyst
MIT Sloan School of Management
Online11.2019
Certificate - Media Technology And Production
The Academy of Science & Technology
El Paso, TX05.2000
Skills
- Video Editing (Adobe Premier Pro)
- Video Production (Camera operator, lighting, audio set-up, and more)
- Graphic Design (Adobe Photoshop: Digital & Print)
- Google Ads (YouTube)
- Social Media Management
- Excellent written and oral communication
- Creative problem solving
- Cultural awareness
- Team player
- Detail-oriented
Accomplishments
- 2006 Lone Star Emmy Award (KFOX-TV - El Paso, TX)
Websites
Timeline
Lead Editor
United Fight League & F3 Energy
04.2023 - 10.2023
Social Media Manager
Casa Auto Group
10.2022 - 04.2023
Lead Content Creator
Wheel Pros
02.2022 - 07.2022
Sales and Service Specialist
Crexendo Inc.
07.2021 - 02.2022
Digital Marketing Specialist
TTEC
03.2019 - 07.2021
Owner | Marketing Producer
Glasswork Media, LLC
10.2012 - 03.2019
News Editor & Assistant Producer
KDBC-CBS News Channel 4
10.2008 - 10.2009
Senior News Editor
KFOX-TV News Channel 14
09.2002 - 10.2008
Editor & Assistant Producer
Star Media Production
07.2000 - 01.2002
Certificate - Digital Marketing Analyst
MIT Sloan School of Management
Certificate - Media Technology And Production
The Academy of Science & Technology
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