Michael Carey
Queens
Summary
Forward-thinking Digital Marketing specialist experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising and online content development. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.
Overview
17
17
years of professional experience
Work History
Digital Marketing Manager
Saratoga Medical Center, Inc.
05.2018 - 11.2024
- Created and managed budgets to maximize brand reach and engagement.
- Managed recruitment process to keep candidates informed about application status and meet organizational recruitment goals.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
Digital Marketing Strategist
FastPoint Media
01.2016 - 05.2018
- Created organization's mission and vision statements for use by employees.
- Led projects to redesign web pages, diversify strategies and revitalize digital presence.
- Monitored online trends, conversations and innovations to optimize strategies.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Pitched products and services to potential customers, securing new deals and sales opportunities.
VP of Business Development & Strategic Projects
IronTraffic
01.2008 - 01.2016
- Team lead on design, development, launch, and management of several websites; responsible for traffic strategy, site optimization, user experience, and site monetization through display, video, social, and mobile advertising.
- Ensured products maintained positive ROI through monetization efforts.
- Developed product and project roadmaps; prioritized key initiatives.
- Established and maintained partnerships with over 350 premier advertisers, publishers, and agencies resulting in more than 200 unique marketing campaigns.
- Managed sales cycle through prospecting, proposal, implementation, distribution.
- Generated more than $1.2M gross revenue annually in new business.
Education
Bachelor of Arts - Political Science
Le Moyne College
Syracuse, NYSkills
- Search Engine Optimization Practices
- Google Analytics
- Calculating ROI
- Google AdWords
- Landing Page Optimization
- Applicant Tracking Systems Proficient
- Social Ad Campaigns
- Social Media Management
- Talent Acquisition
- Digital Content Development
- CMS Platforms
- HTML and XML
Timeline
Digital Marketing Manager
Saratoga Medical Center, Inc.
05.2018 - 11.2024
Digital Marketing Strategist
FastPoint Media
01.2016 - 05.2018
VP of Business Development & Strategic Projects
IronTraffic
01.2008 - 01.2016
Bachelor of Arts - Political Science
Le Moyne College
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