Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic
Michael Cevoli

Michael Cevoli

Township Of Washington

Summary

Dynamic marketing and accounting professional with proven success at INDASA USA, enhancing social media engagement by 60% and streamlining financial workflows. Expertise in digital advertising and project management, coupled with strong analytical skills, drives impactful marketing campaigns and fosters robust customer relationships. Committed to achieving strategic business objectives through innovative solutions.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing Specialist & Operations Manager

Kelly OCG
01.2019 - Current
  • Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
  • Created and posted job postings on Indeed PPC, LinkedIn, Craigslist and other websites
  • Analyze and report on the performance and efficiency of SEO campaigns
  • Write, proofread, and edit creative and technical content across different mediums
  • Conduct market research and analyze trends to identify new marketing opportunities to maximize outreach
  • Proven experience in developing and implementing successful marketing campaigns, resulting in increased brand awareness and customer engagement.
  • Strong analytical skills and experience using data to inform marketing strategy and decision-making for over 10+ clients (clients including Toyota, Nissan, Beckman Coulter, Aldevron, L'Oreal, etc.)
  • Experience in project management, including the ability to manage timelines, budgets, and resources effectively.
  • Strong understanding of digital marketing tools and technologies, including Google Analytics, SEO, and SEM.
  • Skilled in creating and delivering presentations and reports to senior leadership.
  • Proven ability to think creatively and strategically to develop new business opportunities and revenue streams.

Accounting & Marketing Manager

INDASA USA
Fairfield
04.2024 - 08.2025
  • Oversaw the management of the company’s $6M checking account, ensuring accuracy, security, and liquidity for daily business operations.
  • Established and managed credit lines for new customers by conducting credit checks, financial risk assessments, and account approvals.
  • Maintained accurate financial records, including bookkeeping, reconciliations, and deposits, ensuring balanced ledgers, and regulatory compliance.
  • Administered accounts receivable and payable processes to support cash flow and timely vendor/customer payments.
  • Directed INDASA USA’s social media presence across multiple platforms, increasing viewership and engagement by 60% through strategic content creation and scheduling.
  • Coordinated marketing efforts with financial objectives to strengthen customer relationships, and support business growth.
  • Streamlined accounting workflows to improve efficiency, reduce errors, and support scalability.
  • Collaborated with sales teams to align marketing initiatives with business goals.
  • Coordinated trade shows and events to showcase products and engage customers.

Treasurer, Social Media Manager & Founder

The Nicholas Negron Mental Health Foundation
11.2022 - 11.2023
  • Lead board director of financial management and oversight. Preparing and filing annual tax returns or prepare financial information so that outside accountants can complete tax returns
  • Prepare or direct preparation of financial statements, business activity reports, financial position forecasts, annual budgets, or reports required by regulatory agencies
  • Created financial statements and organized budgets to drive other board members' decision-making and to help inform the organization's goals
  • Fully running our Instagram, LinkedIn and Facebook pages to market our fundraisers and events
  • Research and select target markets that are the best fit for our organization to meet our goals
  • Digitally marketing the brand throughout the Fairfield University community Hands-on experience with how advertising and promotion works

Education

Bachelor of Science -

Fairfield University
Fairfield, CT
01.2020

High School Diploma -

Don Bosco Preparatory High School
Ramsey, New Jersey
06-2016

Skills

  • Digital advertising and social media marketing
  • Copywriting and content coordination
  • A/B testing and analytics
  • Treasury and cash-flow management
  • Brand market research and strategy development
  • HTML and Python coding
  • Project management
  • Search engine optimization
  • Customer relationship management
  • Budget management
  • Brand-building strategies
  • Marketing campaigns
  • Social media platforms
  • CRM management

Certification

  • LinkedIn Marketing: Copywriting for Social Media
  • LinkedIn SEO Foundations
  • Amazon Ads Advanced Retail Certification
  • Amazon DSP Advanced Certification
  • Google Analytics 360
  • Google Analytics for Power Users
  • Advanced Google Analytics
  • Mental Health First Aider

Timeline

Accounting & Marketing Manager

INDASA USA
04.2024 - 08.2025

Treasurer, Social Media Manager & Founder

The Nicholas Negron Mental Health Foundation
11.2022 - 11.2023

Marketing Specialist & Operations Manager

Kelly OCG
01.2019 - Current

Bachelor of Science -

Fairfield University

High School Diploma -

Don Bosco Preparatory High School

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