Michael Aragon
Chicago,IL
Summary
Digital Media Manager ready to grow with already excellent product managment, product marketing, and advertising operations experience all with the focus of client campaign success. A proven specialist in supporting large budget digital campaigns, most recently at TikTok where solutions were sprouted at the speed of light and previously in different tech companies working with In-App, Mobile Web, Streaming CTV/OTT, VAST/VPAID, Platform Self-Service, and standard display desktop campaigns. Proud to be an energetic and team-oriented leader, often utilizing and marrying internal teams and resources to build client and agency relationships. I am always interested in the latest tech, from location to streaming. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
10
10
years of professional experience
Work History
Technical Solutions Manager
Bytedance - TikTok
2021.11 - 2022.12
- New product education supporting sales and clients
- Delivered pre-sales technical support for Windows server and desktop virtualization.
- Analyzed Windows server business to identify spending trends, whitespace and growth opportunities, compliance issues and assisted account teams in target account development.
- Contributed to the establishment of a positive work environment, promoting collaboration and open communication among team members for optimal project outcomes.
- Evaluated emerging trends in the industry, leveraging insights to inform strategic planning efforts for future growth opportunities.
Team Lead, Revenue Operations
GroundTruth (formerly xAd)
2021.01 - 2021.11
- Managing two (2) Revenue Managers in addition to my own Revenue Manager pod of business
- Independently, supporting a managed CPG sales pod executing over $2.7 million in revenue in 2020
- Leads weekly meetings for Sales pods, RMs, and Ops, providing team, campaign, and company updates
- Supports GT’s Platform Self-Service clients with platform troubleshooting and escalations
- Resident 3P Tag Expert, leading our Tags support team in troubleshooting, onboarding, and certification
- Trainer of new hire Revenue Managers, from introductions, to various scenarios and support systems.
Senior Revenue Manager
GroundTruth (formerly xAd)
2018.01 - 2020.01
- Independently supported our Retail & Restaurant vertical – Arbys, Subway, Tim Hortons, etc
- Supported up to 3 pods (salespeople) at once, executing daily optimizations for performance
- Third Party (3P) Display Tags trainer and troubleshooting support
- Cost-Per-Visit operations leader – lead ops support of a new proprietary buying model.
Revenue Manager (formerly “Campaign Manager”)
GroundTruth (formerly xAd)
2016.11 - 2017.01
Campaign Manager – Midwest & New York
Flashtalking
2014.10 - 2016.11
- Senior Campaign Manager, exclusively working with, US Cellular, executing $165,000 monthly as sole CM
- Collaborated with agency or client to build Decision Trees, or tag logic, to execute complex backend user flows
- Creative specialist, working with HTML5 & static files for display, desktop and mobile video within VAST/VPAID
- Worked with 3P vendors: Atlas, DoubleVerify, IAS, MOAT, Millward Brown, LiveRamp, for Flashtalking tags
- Collaborated internally for product roadmap feedback and testing, from mobile, to video, and attribution.
T365 National Campaign Specialist
Chicago Tribune – Digital Ad Operations (DAO)
2012.12 - 2014.10
- Tribune 365 (T365) Specialist, supported National Account Managers on accounts up to $300,000 annually
- Worked daily within DART Sales Manager (DSM), and 3rd parties Flashtalking, PointRoll, Celtra, and more
- Used troubleshooting tools such as Charles, Fiddler, Firebug, Developer Tools, etc
- Department Trainer for Tribune Newsletter platform LiveIntent, executed Admail through Cheetahmail.
Education
Bachelor of Business Administration Degree - Management -
Robert Morris University
Chicago, IL01.2011
Skills
- Customer Focus
- Coaching and Mentoring
- Performance monitoring
- Performance Improvement
Campaign Management Skills
Extensive Campaign Management skills, over 9 years of display, video, and mobile
Ad Serving Platform Experience
GroudTruth’s Ads Manager, Flashtalking & Google’s DCM platforms
Timeline
Technical Solutions Manager
Bytedance - TikTok
2021.11 - 2022.12
Team Lead, Revenue Operations
GroundTruth (formerly xAd)
2021.01 - 2021.11
Senior Revenue Manager
GroundTruth (formerly xAd)
2018.01 - 2020.01
Revenue Manager (formerly “Campaign Manager”)
GroundTruth (formerly xAd)
2016.11 - 2017.01
Campaign Manager – Midwest & New York
Flashtalking
2014.10 - 2016.11
T365 National Campaign Specialist
Chicago Tribune – Digital Ad Operations (DAO)
2012.12 - 2014.10
Bachelor of Business Administration Degree - Management -
Robert Morris University
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