Michael Cody
Denver,CO
Summary
Sales Manager | Account Consultant Process Improvement – Relationship Development – Team Support & Collaboration Focused, results-driven Account, Sales, and Management Professional possessing a dedicated work ethic and a proven ability to learn and adapt. Communicative, attentive contributor expert at growing productive relationships through honesty and transparency. Analytical strategist adept at devising plans to achieve goals. Industry Background: CPG BevAlc and Production E-commerce Automotive
Overview
9
9
years of professional experience
Work History
Denver Metro Market Manager
Upslope Brewing
09.2022 - Current
- Increased market share by identifying and capitalizing on emerging market trends.
- Implemented strategic marketing campaigns for improved brand recognition and customer acquisition.
- Analyzed competitor strategies and developed countermeasures to maintain a competitive advantage.
- Enhanced product offerings by collaborating with cross-functional teams to identify gaps in the market.
BROKER/CONSULTANT
Autosearch USA
01.2021
- Generated and fielded leads, worked with diverse client base to find the perfect vehicle to fit their needs, operated independently and within a team to problem solve and deliver optimal results.
REGIONAL SALES MANAGER
MyVRSpot
07.2020 - 10.2020
- Handled account management and sales of educational software to school districts nationwide
- Determined and proposed best product mix based on needs and budget.
ACCOUNT MANAGER
Retail Control Systems
01.2019 - 03.2020
- Managed accounts in off-premise liquor, cannabis, specialty foods, industrial and manufacturing, and office/tech silos
- Fielded complaints, diffused distress, and collaborated with Support and Development teams to resolve problems.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
BREWERY REPRESENTATIVE
Elevation Beer Co.
01.2018 - 01.2019
- Serviced Northern Colorado and Wyoming territories consisting of three distribution partners and dozens of distributor representatives
- Cultivated strategic development of accounts with significant opportunity for growth.
SALES MANAGER
Wibby Brewing
01.2017 - 01.2018
- Developed and coached team on best practices for Distribution, Shelf Presence, Merchandising, and Pricing (DSMP)
- Led sales volume increase of 160% in 12 months.
KEY ACCOUNT MANAGER
Craft Brands, American Eagle Distributing
01.2015 - 01.2017
- Managed relationships with craft brewery vendors and accounts in Northern Colorado territory
- Trained sales representatives about craft- and micro-brewery offerings via education sessions, sales coaching and ride-alongs.
Education
Master of Public Management - Public Administration
SDA Bocconi
Milan, Italy05.2008
Bachelor of Arts - American History
Colorado State University
Fort Collins05.2006
Skills
- COMMUNICATIONS EXCELLENCE: Serving as a passionate advocate for accounts and clients by communicating clearly, empathetically, and honestly; Diffusing challenging situations through transparency, and problem solving
- PROFIT AND REVENUE GROWTH: Establishing sales and net-margin targets for brokers and customers; Developing markets to achieve profitability goals; Increasing customer retention and boosting account performance; Growing net sales and building share by optimizing item Distribution, Shelf presence, off-shelf Merchandising, and retail Pricing (DSMP)
- RAISING RESULTS: Educating and coaching brokers, accounts, and coworkers on tools, product changes, improvements, and market opportunities
- Industry awareness
- Client management
- Negotiation expertise
- Portfolio management
- Relationship building
- Networking abilities
- Analytical thinking
Industry Background
- CPG
- BevAlc and Production
- Distribution
- E-commerce
Account Management Sales Performance Highlights
- Performed as key contributor in strategic adjustment to adapt to a rapidly changing marketplace. Innovated low-cost procurement solutions in a high-priced market, emphasizing agility and flexibility to shift focus.
- Established a communication best practices process for the sales team. Coordinated and synthesized the efforts of the sales team, all with different strengths, challenges and market demographics, to the benefit of all. Created cohesive brand language and market image to utilize across multiple sub-markets.
- Transformed relationship with valued, but challenging account. Established mutual goals, and made it a priority to anticipate issues and communicate proactively about their resolution. Problems with inventory, pricing, and out-of-date products evaporated, and account satisfaction increased.
- Raised Sales team’s knowledge of best practices by applying DSMP (Distribution, Shelving, Merchandising and Promotion) and PPP (Packaging, Placement and Pricing) principles.
- Built Account Management team’s craft-beer expertise through cultivation of library comprised of reference books, BJCP (Beer Judge Certification Program), and Cicerone standard material and definitions.
- Led sales-volume increase of 160% over 12 months via team education and coaching.
Education Certifications Licenses
- Master of Management, MPM, SDA Bocconi
- 9Health Fair, Office of Economic Development, City of Fort Collins
- Elected Student / Faculty liaison for cohort
- B.A. History, Leadership, Italian, Colorado State University, Kansas State University
- Leadership, workplace diversity, anti-racism
- Residence hall floor president, co-chair of campus food drive
Timeline
Denver Metro Market Manager
Upslope Brewing
09.2022 - Current
BROKER/CONSULTANT
Autosearch USA
01.2021
REGIONAL SALES MANAGER
MyVRSpot
07.2020 - 10.2020
ACCOUNT MANAGER
Retail Control Systems
01.2019 - 03.2020
BREWERY REPRESENTATIVE
Elevation Beer Co.
01.2018 - 01.2019
SALES MANAGER
Wibby Brewing
01.2017 - 01.2018
KEY ACCOUNT MANAGER
Craft Brands, American Eagle Distributing
01.2015 - 01.2017
Master of Public Management - Public Administration
SDA Bocconi
Bachelor of Arts - American History
Colorado State University
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