Michael Coffey

Closed 25+ home sales within the first year by delivering tailored customer experiences.

• Improved sales conversion rates by 15% through CRM analytics and buyer trend tracking.

• Partnered with marketing teams to increase community foot traffic by 20% through targeted campaigns.

• Delivered seamless guidance to buyers throughout the home-buying process, ensuring high satisfaction levels.

• Spearheaded the first entirely virtual sales strategy for Shea Homes, generating $200M+ in revenue from 148 homes sold in two years
• Developed and implemented innovative tech solutions, including VR walkthroughs, drone technology for 360 site views, and a virtual options catalog
• Led a customer engagement strategy using personalized video updates, resulting in higher satisfaction and retention across 90 active clients
• Achieved national recognition for Recker Pointe as the top-performing community with 348 units sold
• Conceptualized and implemented Roomored, a virtual design platform, leading to division-wide adoption and enhanced buyer experience
• Maintained operational excellence during the pandemic with innovative remote tools like QR codes and DocuSign, reducing cancellations to only 3 across the entire community
• Strategically increased pricing while maintaining 100% customer satisfaction
• Integral member of the National and Arizona Leadership Teams, aligning cross-division strategies to streamline operations and improve sales performance
• Recognized with awards including Salesperson of the Year (Home Builders Association) and the 'Live the Difference' Award
• Managed social media channels effectively for improved brand visibility and increased audience interaction.
• Collaborated with cross-functional teams, optimizing marketing initiatives that supported community growth.
• Enhanced sales team performance by providing regular training sessions on industry trends, product knowledge, and effective communication techniques.
• Coordinated closings between legal departments, title companies, mortgage brokers, and homeowners to ensure smooth transactions without delays or complications.
• Developed strong relationships with local real estate agents to facilitate referrals and increase overall sales volume.
• Mentored junior sales professionals, fostering a supportive team environment that promoted growth and development.
• Analyzed regional housing market data to accurately forecast future trends in demand for new homes within specific locations or neighborhoods.
• Generated leads for prospective clients through targeted marketing strategies and outreach efforts.
• Negotiated contracts with vendors and suppliers for model home furnishings, securing competitive rates while maintaining quality standards.
• Maintained a high level of knowledge regarding local zoning regulations, building codes, and community features to better inform prospective buyers.
• Conducted market analysis to identify target demographics and optimize pricing strategies for new home communities.
• Oversaw the creation of compelling promotional materials for prospective buyers, showcasing the unique features of each property.
• Implemented innovative sales tactics, consistently surpassing monthly goals and setting new benchmarks for success.
• Managed sales process from initial inquiry to closing, ensuring seamless transactions for all parties involved.
• Collaborated with construction teams to ensure timely completion of new homes, resulting in a high level of client satisfaction.