Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Michael Cook

Redwood City,CA

Summary

Dynamic SaaS sales leader with over a decade of experience driving growth for AI and ML-powered Digital Marketing platforms. Demonstrated expertise in building and leading high-performance sales teams, crafting GTM strategies, and driving multimillion-dollar ARR. Proven track record of scaling startups and exceeding revenue targets in competitive, fast-paced markets. Skilled at managing complex enterprise deals, engaging C-suite stakeholders, and delivering innovative solutions to clients globally. Open to remote, onsite, or hybrid opportunities with flexibility to travel.

Overview

15
15
years of professional experience

Work History

Director of Sales

MOTIVEMETRICS
02.2023 - Current
  • Leading sales with direct oversight of two Account Executives, reporting to the CEO
  • Player-coach model: responsible for personal quota while mentoring and supporting team performance
  • Consistently met and exceeded a $2MM annual quota
  • Negotiated deals with an average contract value of $250,000 across verticals
  • Self-sourced 100% of opportunities and managed the full sales cycle (no SDR support and little marketing support)
  • Played a pivotal role in securing Series A and B funding totaling $40MM as one of the first 10 employees
  • Key Wins: Closed enterprise deals with Intuit, Rocket Mortgage, Quicken Loans, and CarGurus

Senior Enterprise Account Executive

SAMA AI
06.2022 - 02.2023
  • Drove enterprise sales for AI training data solutions with applications in computer vision and beyond
  • Managed the full sales cycle for deals ranging from $250K to $1MM ARR
  • Self-sourced 80% of all opportunities, engaging directly with C-suite executives globally
  • Achieved strong sales momentum, despite organizational challenges, before company-wide layoffs

Director of Sales

MOTIVEMETRICS
01.2018 - 06.2022
  • Leading sales with direct oversight of two Account Executives, reporting to the CEO
  • Player-coach model: responsible for personal quota while mentoring and supporting team performance
  • Spearheaded full-cycle sales for enterprise clients spending $12MM+ annually on paid search campaigns
  • Consistently exceeded a $2MM annual quota, closing deals averaging $250K
  • Contributed to GTM strategy, including messaging, product positioning, and sales/marketing collateral creation
  • Played an integral role in scaling the company from 10 to 65+ employees
  • Provided mentorship and deal support to two Account Executives, assisting with proposals and contract negotiation
  • Key Accomplishment: Closed partnerships with Fortune 500 companies, showcasing cutting-edge SEM optimization solutions powered by AI

Senior Enterprise Account Executive

QUANTICMIND (Acquired by Centro)
07.2013 - 01.2018
  • Managed full-cycle enterprise sales, regularly engaging C-suite executives to close six-figure ARR contracts
  • Helped scale the company from 10 to 200+ employees, securing Series A ($16M) and Series B ($20M) funding
  • Recognized as a top producer, consistently exceeding a $1.5MM annual quota
  • Drove strategic projects to improve company culture, sales processes, and client acquisition strategies

Team Lead, Strategic Account Development

MARIN SOFTWARE
03.2010 - 07.2013
  • Company Overview: Pre-IPO & Post-IPO
  • Generated leads and managed strategic accounts with $1MM+ monthly ad spend
  • Played a critical role in developing target prospect lists and leading product demonstrations
  • Consistently exceeded quotas, demonstrating a strong ability to build and maintain client relationships while earning an MBA
  • Pre-IPO & Post-IPO

Education

Master of Business Administration -

University of Washington – Foster School of Business
01-2013

Bachelor of Science - Economics

University of San Francisco
01-2005

Skills

  • Deal closing
  • Sales training and leadership
  • Revenue growth
  • Sales funnel management
  • Sales process optimization
  • Client relationship management
  • Profitability optimization
  • Market trend analysis
  • Market intelligence
  • Vendor management
  • Revenue forecasting
  • Competitive analysis
  • New business development

Timeline

Director of Sales

MOTIVEMETRICS
02.2023 - Current

Senior Enterprise Account Executive

SAMA AI
06.2022 - 02.2023

Director of Sales

MOTIVEMETRICS
01.2018 - 06.2022

Senior Enterprise Account Executive

QUANTICMIND (Acquired by Centro)
07.2013 - 01.2018

Team Lead, Strategic Account Development

MARIN SOFTWARE
03.2010 - 07.2013

Master of Business Administration -

University of Washington – Foster School of Business

Bachelor of Science - Economics

University of San Francisco

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Michael Cook