Michael Cook
Cape Coral,FL
Summary
Service-oriented and technically skilled professional with extensive experience in systems support, user training, and workflow optimization. Committed to helping clients and colleagues confidently use technology to excel in their roles. Known for delivering clear, patient guidance and resolving issues quickly and calmly—even under pressure. Strong background in business analysis, systems implementation, application configuration, and data workflows—paired with a passion for making complex systems easier to use and more impactful for everyday users.
Overview
21
21
years of professional experience
Work History
Sales Solutions Specialist
National Sales Associates, LLC
Pompano Beach, FL (Remote)
08.2012 - 07.2025
- Fully remote role collaborating with corporate leadership and sales management team to deploy a proprietary sales and ordering platform for the natural and specialty CPG industry.
- Developed and configured a custom low-code FileMaker Pro system with iOS mobile integration, enabling seamless real-time data sync for field reps.
- Led cross-functional collaboration with internal stakeholders to refine workflows and ensure optimal efficiency in daily system use.
- Delivered onboarding and live remote training sessions via Microsoft Teams for approximately 90 users, including over 80 field representatives and 10 office staff, supported by written training guides and video walkthroughs.
- Significantly reduced incoming support requests over time by combining targeted training with proactive improvements to user experience.
- Provided responsive, low-stress technical support to mobile users, ensuring rapid resolution and consistent productivity across the field team.
- Conducted regular system and database maintenance to ensure long-term performance, stability, and reliability.
NE Regional Sales Manager
Focus Sales Associates, LLC
Stroudsburg, PA
09.2008 - 08.2012
- Managed client relationships and key retail accounts across the Northeast for multiple natural and specialty CPG brands, consistently ensuring satisfaction through proactive outreach, needs reassessment, and issue resolution.
- Conducted product presentations and strategy sessions with retail buyers to increase product placement and shelf visibility.
- Led day-to-day client initiatives including retail promotions, distributor coordination, broker management, and sales budget planning.
- Collaborated closely with fellow sales managers and client-side contacts to ensure alignment on promotions, sales strategies, and execution across retail accounts.
- Created detailed sales reports and performance forecasts to analyze trends, guide strategy, and support client decision-making.
Licensed Realtor
Sellstate and Florida Equities, LLC
SW Florida & Palm Beach County Florida
09.2004 - 09.2008
- Marketed real estate services to buyers, sellers, owners, and renters through digital campaigns and personal networking; designed all print and digital collateral.
- Conducted comprehensive market analyses to guide pricing strategies and client decision-making.
- Managed all stages of the sales and rental transaction process, from showings to contract negotiation to closing coordination.
- Delivered clear, proactive communication with clients and third-party stakeholders (title companies, lenders, inspectors, and attorneys) to ensure smooth, timely transactions.
- Created and led a new rental division during the housing downturn, developing all systems, marketing strategies, and operational workflows independently.
- Built strong trust and rapport with clients by combining deep market knowledge with a calm, service-oriented approach.
Education
Communications
East Stroudsburg University of Pennsylvania
East Stroudsburg, PASkills
- Customer needs analysis
- Rapport and relationship building
- Team collaboration
- Systems implementation & customization
- Technical sales support
- User onboarding, training, & support
- Excellent verbal and written communication
- Strong organizational skills
- Analytical problem solver & troubleshooter
- Customer service & satisfaction
Timeline
Sales Solutions Specialist
National Sales Associates, LLC
08.2012 - 07.2025
NE Regional Sales Manager
Focus Sales Associates, LLC
09.2008 - 08.2012
Licensed Realtor
Sellstate and Florida Equities, LLC
09.2004 - 09.2008
Communications
East Stroudsburg University of Pennsylvania
Technical Proficiencies
- Business analysis, process & workflow optimization
- Requirements engineering
- Data modeling, database design, and relational database engineering
- Application configuration & low-code development
- UI/UX design principles
- Scripting, formula & calculation writing
- ETL processing, data harmonization, cleansing, normalization, & denormalization
- Microsoft 365 Business suite administration (Excel, Word, PowerPoint, OneDrive, SharePoint, Teams), including Exchange Online administration & DNS configuration
- PC software installation & upgrades
- Joomla & WordPress website development