Michael Cracolici
Summary
Digital Content Creation & Management - Social Media Management - Website Creation - Digital Marketing - SEO - Online Event Creation & Management
Objective:
Seeking a Remote Upper Management Role involving Marketing, Creation & Management of Digital Content and Social Media Accounts
I Hold the belief that any task created and assigned can be completed. I do not rest until perfection is achieved and all tasks are complete with well above average results.
Overview
15
15
years of professional experience
1
1
Certification in AED/CPR
1
1
Bachelors Degree in Business Administration
1
1
Bachelors Degree in Corporate Law Studies
Work History
Freelance Website Designer & Social Media Manager
Self-Employed
New York & Fort Lauderdale, FL
01.2021 - Current
- Gained and Maintained several clients in the NY and South Florida Areas
- Specialize in Website Design, Modification, and SEO
- Specialize in Graphic design and logo design
- Specialize in Social Media Management
- Updated outdated websites with modern designs in line with industry trends, helping clients remain competitive in their market segment.
- Met with clients to discuss expectations regarding visual presentation, branding and e-commerce functionality.
- Redesigned existing websites for better usability, leading to higher user engagement and reduced bounce rates.
- Integrated social media platforms into website designs, encouraging users to engage with brands beyond their standalone sites.
- Enhanced user experience by designing responsive and visually appealing websites for various clients.
- Managed multiple website projects simultaneously while adhering to deadlines and maintaining a high level of quality workmanship.
- Boosted website traffic by implementing search engine optimization strategies and techniques.
- Illustrated page design concepts by blending arrangement, style and aesthetic elements to meet predetermined preferences.
- Designed landing pages that effectively conveyed brand messaging and promoted conversion goals, increasing lead generation potential.
- Maintained clear communication with clients throughout the design process, fostering strong relationships built on trust and transparency.
- Provided ongoing support for clients post-launch by addressing any concerns or making necessary updates as needed.
- Created mockups and wireframes to present design concepts to clients, ensuring their vision was accurately represented in the final product.
- Troubleshot technical issues promptly, minimizing downtime and ensuring uninterrupted site availability for users.
- Advised client on web site marketing and funnel strategies based on comprehension of SEO and web best practices.
- Oversaw technical issues and troubleshooting requests to resolve user problems.
Director -Digital Content, Social Media, Marketing
The Q NYC
New York, NY
05.2020 - 01.2023
- Successfully completed Event Creation using eventbrite, meetup, and various event platforms.
- Created and Managed all Social Media Accounts and Social Media Advertising
- Created and Managed Google Business Page & Listing
- SEO Creation and Management
- Website Creation & Management
- Event Creation & Scheduling - Dealing with various DJs, Light and Sound Techs, Dancers, and Talent
- Online Marketing using Mailchimp, squarespace, and various marketing tools and applications
- Digital Graphic Poster Creation, Logo Creation
- Online Accounting/ Balancing Using Quickbooks
- Domain Registration, Pointing, and Email Creation and management for 75+ Employees
Opening /Director of Front Office
ALIZ Hotel Times Square (287 Rooms)
09.2018 - 03.2020
- Pre-Opening /Opening Front Office
- Development Of SOP's
- Recruiting, Hiring & Interviewing
- Training/Payroll
- Copied, logged and scanned supporting documentation.
- Worked directly with various departments to achieve communication and resolution of issues and tasks.
- ICQ Compliance
- Profit Sage/ Ultipro
- Scheduling
- P&L Reports and Managment
- Managed CRM database, including troubleshooting, maintenance, updates and report generation.
Assistant Director Of Housekeeping (Pre-Opening & Opening)
Resorts World Catskills (332 Rooms)
12.2017 - 10.2018
- Provided guidance, reinforced positive work ethics and monitored operation's efficiency and corrective measures.
- Established highly effective systems to ensure associates are motivated to support key objectives.
- Instrumental in raising associate recognition scores and the department's associate opinion scores.
- Active member of property's Green Team, Safety Committee, Associate Rallies, Wellness Program, Associate of the Month Selection Committee, interview process and new hire training/departmental orientation process.
- Proficiently built rapport and strong relationships through sincerity, diligent efforts, and sound ethical decisions.
- Recruited, scheduled, trained and developed staff.
- Conducted inspections of all areas with the ability to anticipate customer needs, change goals and direction quickly while multitasking.
- Maintained housekeeping budget, providing billing summaries and expenses for various events.
- Ensured proper maintenance of all equipment, arranged for repair and/or replacement of used and damaged equipment.
- Upheld the highest standards of cleanliness, safety and conduct for a five star property.
Front Office Manager
SBE Hudson Hotel (876 Rooms)
01.2015 - 01.2018
- Managed large Front office team of over 15 Guest Service Agents
- Improved customer service ratings
- Recruited and trained new members of the guest service team.
- Increased hotel revenue, profits and market share through Upsells
- Developed and updated SOP's and work schedules
- Answered customers questions regarding products, prices, and availability.
- Updated team members about changes in hotel products, services, pricing and policies.
- Greeted and welcomed all hotel guests with a smile.
- Provided an elevated customer experience to generate a loyal clientele
- Provided superior customer experiences by addressing customer concerns, demonstrating empathy and resolving issues on the spot.
- Assisted GM & Director with daily operational functions.
Education
Bachelor of Science - Business Administration & Marketing
Post University
Waterbury, CT06.2015
Skills
- Social Media Management
- Digital Content Creation
- Logo and Poster Creation
- Website Creation & Management
- Domain Management, Pointing, etc
- Online Event Creation & Management
- SEO
- Mailchimp
- Online Marketing
- Leadership & Team Motivation
- Scheduling/Management
- Guest/Client Satisfaction
- Specializing in Problem Resolution
- Staff training
- Positive Attitude, Work Ethic, and Overall Perspective
Micros Opera, OnQ,Visual One, Saflok, HotSOS, Microsoft Office, Ultipro Payroll - Luxury, Boutique, Lifestyle, Casino, and Resort Property Experience
- Money Management/Payroll
- Budgeting and Cost Control
- Courteous and helpful
- Dedication and Relentless determination
- Punctuality and Accuracy
- QuickBooks Financial
- In-depth knowledge of Computer Systems such as Micros Opera, OnQ, Visual One, Saflok, and HotSOS Additionally hold expertise in Multi-Tasking and Problem Resolution
- Interaction design
- Responsive design
- Front-end frameworks
- Adobe creative suite
- Performance optimization
- Multimedia content creation
- E-commerce integration
- Graphics insertion
- Problem-solving
- Organization
- Troubleshooting
- Programming
- Project management
- Social media
- Social media management
- Content marketing
- Logo creation
- Digital graphics
- Website design
Accomplishments
- Created and Managed over 60+ Websites
- Opened 2 Hotels in Upper Management Positions
- Opened a Multi-Level 4 story Night Club as Their Director of Digital Content, Social Media, and Marketing
- Strong IT & Management Background
- Recipient of several positive reviews and endorsements personally, and on websites such as LinkedIn and TripAdvisor
- CPR/AED Certified
- Honorary Member of the National Society of Leadership & Success
- I always love a Challenge, and it is always my goal to not only meet, but exceed my employers expectations.
Certification
- CPR/AED Certified
- Bachelor's Degree in Business Administration / Corporate Law
References
- References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Freelance Website Designer & Social Media Manager
Self-Employed
01.2021 - Current
Director -Digital Content, Social Media, Marketing
The Q NYC
05.2020 - 01.2023
Opening /Director of Front Office
ALIZ Hotel Times Square (287 Rooms)
09.2018 - 03.2020
Assistant Director Of Housekeeping (Pre-Opening & Opening)
Resorts World Catskills (332 Rooms)
12.2017 - 10.2018
Front Office Manager
SBE Hudson Hotel (876 Rooms)
01.2015 - 01.2018
Bachelor of Science - Business Administration & Marketing
Post University