Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
References
Work Availability
Timeline
AdministrativeAssistant
Michael Cracolici

Michael Cracolici

Summary

Digital Content Creation & Management - Social Media Management - Website Creation - Digital Marketing - SEO - Online Event Creation & Management

Objective:

Seeking a Remote Upper Management Role involving Marketing, Creation & Management of Digital Content and Social Media Accounts

I Hold the belief that any task created and assigned can be completed. I do not rest until perfection is achieved and all tasks are complete with well above average results.

Overview

15
15
years of professional experience
1
1

Certification in AED/CPR

1
1

Bachelors Degree in Business Administration

1
1

Bachelors Degree in Corporate Law Studies

Work History

Freelance Website Designer & Social Media Manager

Self-Employed
01.2021 - Current
  • Gained and Maintained several clients in the NY and South Florida Areas
  • Specialize in Website Design, Modification, and SEO
  • Specialize in Graphic design and logo design
  • Specialize in Social Media Management
  • Updated outdated websites with modern designs in line with industry trends, helping clients remain competitive in their market segment.
  • Met with clients to discuss expectations regarding visual presentation, branding and e-commerce functionality.
  • Redesigned existing websites for better usability, leading to higher user engagement and reduced bounce rates.
  • Integrated social media platforms into website designs, encouraging users to engage with brands beyond their standalone sites.
  • Enhanced user experience by designing responsive and visually appealing websites for various clients.
  • Managed multiple website projects simultaneously while adhering to deadlines and maintaining a high level of quality workmanship.
  • Boosted website traffic by implementing search engine optimization strategies and techniques.
  • Illustrated page design concepts by blending arrangement, style and aesthetic elements to meet predetermined preferences.
  • Designed landing pages that effectively conveyed brand messaging and promoted conversion goals, increasing lead generation potential.
  • Maintained clear communication with clients throughout the design process, fostering strong relationships built on trust and transparency.
  • Provided ongoing support for clients post-launch by addressing any concerns or making necessary updates as needed.
  • Created mockups and wireframes to present design concepts to clients, ensuring their vision was accurately represented in the final product.
  • Troubleshot technical issues promptly, minimizing downtime and ensuring uninterrupted site availability for users.
  • Advised client on web site marketing and funnel strategies based on comprehension of SEO and web best practices.
  • Oversaw technical issues and troubleshooting requests to resolve user problems.

Director -Digital Content, Social Media, Marketing

The Q NYC
05.2020 - 01.2023
  • Successfully completed Event Creation using eventbrite, meetup, and various event platforms.
  • Created and Managed all Social Media Accounts and Social Media Advertising
  • Created and Managed Google Business Page & Listing
  • SEO Creation and Management
  • Website Creation & Management
  • Event Creation & Scheduling - Dealing with various DJs, Light and Sound Techs, Dancers, and Talent
  • Online Marketing using Mailchimp, squarespace, and various marketing tools and applications
  • Digital Graphic Poster Creation, Logo Creation
  • Online Accounting/ Balancing Using Quickbooks
  • Domain Registration, Pointing, and Email Creation and management for 75+ Employees

Opening /Director of Front Office

ALIZ Hotel Times Square (287 Rooms)
09.2018 - 03.2020
  • Pre-Opening /Opening Front Office
  • Development Of SOP's
  • Recruiting, Hiring & Interviewing
  • Training/Payroll
  • Copied, logged and scanned supporting documentation.
  • Worked directly with various departments to achieve communication and resolution of issues and tasks.
  • ICQ Compliance
  • Profit Sage/ Ultipro
  • Scheduling
  • P&L Reports and Managment
  • Managed CRM database, including troubleshooting, maintenance, updates and report generation.

Assistant Director Of Housekeeping (Pre-Opening & Opening)

Resorts World Catskills (332 Rooms)
12.2017 - 10.2018
  • Provided guidance, reinforced positive work ethics and monitored operation's efficiency and corrective measures.
  • Established highly effective systems to ensure associates are motivated to support key objectives.
  • Instrumental in raising associate recognition scores and the department's associate opinion scores.
  • Active member of property's Green Team, Safety Committee, Associate Rallies, Wellness Program, Associate of the Month Selection Committee, interview process and new hire training/departmental orientation process.
  • Proficiently built rapport and strong relationships through sincerity, diligent efforts, and sound ethical decisions.
  • Recruited, scheduled, trained and developed staff.
  • Conducted inspections of all areas with the ability to anticipate customer needs, change goals and direction quickly while multitasking.
  • Maintained housekeeping budget, providing billing summaries and expenses for various events.
  • Ensured proper maintenance of all equipment, arranged for repair and/or replacement of used and damaged equipment.
  • Upheld the highest standards of cleanliness, safety and conduct for a five star property.

Front Office Manager

SBE Hudson Hotel (876 Rooms)
01.2015 - 01.2018
  • Managed large Front office team of over 15 Guest Service Agents
  • Improved customer service ratings
  • Recruited and trained new members of the guest service team.
  • Increased hotel revenue, profits and market share through Upsells
  • Developed and updated SOP's and work schedules
  • Answered customers questions regarding products, prices, and availability.
  • Updated team members about changes in hotel products, services, pricing and policies.
  • Greeted and welcomed all hotel guests with a smile.
  • Provided an elevated customer experience to generate a loyal clientele
  • Provided superior customer experiences by addressing customer concerns, demonstrating empathy and resolving issues on the spot.
  • Assisted GM & Director with daily operational functions.

Education

Bachelor of Science - Business Administration & Marketing

Post University
Waterbury, CT
06.2015

Skills

  • Social Media Management
  • Digital Content Creation
  • Logo and Poster Creation
  • Website Creation & Management
  • Domain Management, Pointing, etc
  • Online Event Creation & Management
  • SEO
  • Mailchimp
  • Online Marketing
  • Leadership & Team Motivation
  • Scheduling/Management
  • Guest/Client Satisfaction
  • Specializing in Problem Resolution
  • Staff training
  • Positive Attitude, Work Ethic, and Overall Perspective
    Micros Opera, OnQ,Visual One, Saflok, HotSOS, Microsoft Office, Ultipro Payroll
  • Luxury, Boutique, Lifestyle, Casino, and Resort Property Experience
  • Money Management/Payroll
  • Budgeting and Cost Control
  • Courteous and helpful
  • Dedication and Relentless determination
  • Punctuality and Accuracy
  • QuickBooks Financial
  • In-depth knowledge of Computer Systems such as Micros Opera, OnQ, Visual One, Saflok, and HotSOS Additionally hold expertise in Multi-Tasking and Problem Resolution
  • Interaction design
  • Responsive design
  • Front-end frameworks
  • Adobe creative suite
  • Performance optimization
  • Multimedia content creation
  • E-commerce integration
  • Graphics insertion
  • Problem-solving
  • Organization
  • Troubleshooting
  • Programming
  • Project management
  • Social media
  • Social media management
  • Content marketing
  • Logo creation
  • Digital graphics
  • Website design

Accomplishments

  • Created and Managed over 60+ Websites
  • Opened 2 Hotels in Upper Management Positions
  • Opened a Multi-Level 4 story Night Club as Their Director of Digital Content, Social Media, and Marketing
  • Strong IT & Management Background
  • Recipient of several positive reviews and endorsements personally, and on websites such as LinkedIn and TripAdvisor
  • CPR/AED Certified
  • Honorary Member of the National Society of Leadership & Success
  • I always love a Challenge, and it is always my goal to not only meet, but exceed my employers expectations.

Certification

  • CPR/AED Certified
  • Bachelor's Degree in Business Administration / Corporate Law


References

  • References available upon request.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Freelance Website Designer & Social Media Manager

Self-Employed
01.2021 - Current

Director -Digital Content, Social Media, Marketing

The Q NYC
05.2020 - 01.2023

Opening /Director of Front Office

ALIZ Hotel Times Square (287 Rooms)
09.2018 - 03.2020

Assistant Director Of Housekeeping (Pre-Opening & Opening)

Resorts World Catskills (332 Rooms)
12.2017 - 10.2018

Front Office Manager

SBE Hudson Hotel (876 Rooms)
01.2015 - 01.2018

Bachelor of Science - Business Administration & Marketing

Post University

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