Michael Creech
Ann Arbor,MI
Summary
Experienced with user research methodologies, including interviews, surveys, and usability testing. Utilizes findings to inform design decisions, ensuring products meet user needs effectively. Knowledge of creating insightful reports and presentations to communicate research outcomes to stakeholders.
Overview
17
17
years of professional experience
Work History
Senior User Experience Researcher and User Interface Designer
Dana Incorporated
10.2021 - 04.2024
- Worked as a member of the Digital Business Unit and reported to the Senior Product Manager – Global Digital Products & Commercial Vehicle Integration Services on the Product Team that created software applications for EVs deployed to fleet customers
- Conducted user interviews and surveys to establish user needs for applications and established where they overlapped with business requirements
- Created and implemented a design process including product ideation, user journey maps, storyboards, and wireframes, resulting in the deployment of seven applications in the last18 months
- Partnered with Engineers, Data Scientists, and Software Developers to identify telemetry data signals and interpret the information
- Designed application UIs following the W3C Web Accessibility Initiative, as well as corporate brand and marketing standards
- Developed and maintained design wireframes and specifications to keep current with industry trends and competitor products, and communicated design prototypes and ideas to developers
User Experience Architect
Internet2
07.2015 - 02.2021
- Reported to the Director, Digital Experience; developed the User Experience (UX) strategy for delivering consistent, usable and accessible experiences across digital properties (web + Mobile App) that drove Internet2 company priorities
- Acted as a technical lead for the web team to get technical information onto the website allowing for a single point to manage all data, minimizing duplication
- Distilled qualitative and quantitative user research (interviews, personas, workflows, etc.) into simple and functional information architecture, taxonomy, workflows, and site navigation
- Developed UX strategy and communicated it to cross-functional audience of graphic designers, front-end developers, and back-end engineers
- Leveraged web analytics packages, usability studies / research, and modern UX best practices to identify opportunities; make data-driven recommendations; and produce innovative, industry-leading, and future-focused experiences that help meet business goals
Webmaster
Internet2
03.2013 - 06.2015
- Reported to the Senior Web Developer; managing the content on the company's website
- Designed the interfaces of web-based applications combining customer relationship management system (Salesforce) and either the Drupal, Django or WordPress content management system
- Worked with content owners across the company to design and develop pages and sub-sites to meet user needs in the Drupal, Django, and WordPress content management systems
- Liaised between technical and non-technical staff, establishing requirements and maintaining communication
- Migrated existing websites onto new platforms without losing essential data or compromising site functionality.
- Resolved technical issues promptly, minimizing downtime and maintaining a seamless user experience.
- Designed mobile-responsive websites to improve user experience on various devices.
- Trained staff members on website maintenance procedures, ensuring consistent quality across all updates.
Web Developer
University of Michigan School of Public Health
09.2012 - 03.2013
- Worked with the Director of Communications to redesign the website for the center.
- Completed a content inventory of the existing site.
- Assisted other staff members in the selection of the WordPress content management system.
- Developed a migration plan for moving appropriate content from the old site to the new site.
- Discussed site and app requirements with clients to produce actionable development plans.
- Increased website traffic through search engine optimization strategies and targeted content creation.
- Crafted intuitive user interfaces, focusing on usability and accessibility standards.
Web Content Manager
University of Michigan, University Library
03.2007 - 02.2012
- Provided leadership in the development of the library's web presence, including content development, design, and evaluation
- Conducted focus groups, surveys, ethnographies, and user interviews
- Designed the UX strategy to merge 21 distinct library websites into a single enterprise site and communicated the strategy to the content owners to lead them through the content assessment process
- Created and implemented training for the library's Drupal content management system
- Established uniform information architecture encompassing the main library site and all subsites
- Developed and implemented a user experience assessment program including usability and accessibility for the new web presence
Education
Master of Information and Library Studies - Library Studies
University of Michigan
Ann Arbor, MI12.1995
Master of Arts - History
Central Michigan University
Mt. Pleasant, MI05.1994
Certificate of Completion -
Centre Internationale Des Etudes Francais
Angers, France06.1992
Bachelor of Arts - History and French
Central Michigan University
Mt. Pleasant, MI12.1991
Skills
- Adobe Dreamweaver
- Adobe Illustrator
- Adobe Photoshop
- Adobe XD
- Confluence
- Google Docs/Sheets/Drive
- Microsoft Office Suite
- CSS
- Django
- Drupal
- Figma
- HTML20-5
- Javascript
- JIRA
- Git
- Mac OS
- MailChimp
- WordPress
- Microsoft Visio
- Windows
- Google Analytics
- MySQL/Maria DB
- OmniGraffle
- Pardot
- UNIX/Linux
- XHTML and XML
- Miro
- Salesforce
- User experience analysis
- Usability testing
- User interviews
- Survey design
- User journey mapping
- Wireframing
- User-centered design
- Information Architecture
- UX strategy
- Accessibility evaluation
Affiliations
- Member, Interaction Design Association, 2014 – Present
- Member, Information Architecture Institute, 2002 -2019
Training
- University of San Francisco,6-week course on Google Analytics for Web Marketing and SEO
- Inter-University Consortium for Political and Social Research, Class on Designing Data Services
CORE COMPETENCIES
- Collaborative / Innovative Thought Leadership
- User Experience Research and Design
- Digital Marketing / Mobile App / Mobile Web
- Strategic Planning / Execution
- Creative Direction / Innovative Solutions
- Web Content Development
- Product Development / Launch
- Graphic User Interface Design
- Enterprise-Wide Website / Process Design
- Cross-Channel Digital Integration
- Analytics Management
- User Research
- Web Accessibility Standards (WCAG2.1 and ADA)
- Customer Focused
- Project Management
- Information Architecture
Timeline
Senior User Experience Researcher and User Interface Designer
Dana Incorporated
10.2021 - 04.2024
User Experience Architect
Internet2
07.2015 - 02.2021
Webmaster
Internet2
03.2013 - 06.2015
Web Developer
University of Michigan School of Public Health
09.2012 - 03.2013
Web Content Manager
University of Michigan, University Library
03.2007 - 02.2012
Master of Information and Library Studies - Library Studies
University of Michigan
Master of Arts - History
Central Michigan University
Certificate of Completion -
Centre Internationale Des Etudes Francais
Bachelor of Arts - History and French
Central Michigan University
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