Hi, I’m
Michael Critser
Indio,CA
Summary
Experienced and results-driven executive level healthcare sales director with a proven track record of success in programmatic and digital online sales. Skilled at driving revenue growth for digital media agencies, pharmaceutical, and medical device brands. With over 20 years of experience in the industry, consistently demonstrating the ability to increase sales and deliver impactful results. Expertise lies in leveraging deep understanding of the healthcare sector to develop strategic sales initiatives that drive business growth and foster strong client relationships.
Overview
37
years of professional experience
Work History
IQM Corporation
Vice President, Business Development
04.2024 - 12.2024
Job overview
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Established and maintained strong relationships with customers, vendors and strategic partners.
PULSEPOINT
Senior Sales Director, Health Marketing Technology
04.2020 - 04.2024
Job overview
- Responsible for driving Programmatic business and marketing strategy for both DTC and HCP business units at both strategic Digital Media Agencies as well as Pharmaceutical and Medical Device brands nationwide
- Consistently exceeded Individual sales goal by increasing pipeline resulting in sales growth from approximately $4 million dollars in 2020 to nearly $16 million in 2023
- Surpassed personal sales quota in 2021 with sales greater than $10 million dollars
- Surpassed personal sales quota in 2022 with sales greater than $16 million dollars
- Work closely with key agencies including Wavemaker, SSCG, Essence Mediacom, JSML, Mindshare and Klick
- Closed programs with companies nationwide including Novo Nordisk, Amgen, Exact Sciences, Otsuka, Gore, Medtronics and Abbott Diabetes
SHARECARE, INC.
Executive Director
01.2014 - 03.2020
Job overview
- Responsible for driving revenue for both Consumer and Health Care Professional business units at strategic accounts nationwide
- Consistently exceeded Individual sales goal, by dramatically increasing pipeline, resulting in growing sales from approximately $1.3 million dollars in to nearly $13 million in 2019
- Successfully secured multiple seven-figure programs with new clients
- Proudly closed 3 of the 4 largest revenue deals during tenure
- Closed programs with companies nationwide including Amgen, Gilead, Genentech and Abbott Medical Optics
- Work closely with key agencies including Digitas, GTO, PHM, Horizon, Wavemaker, MediaCom and Deutsch
- Responsible for working with marketing to help identify and create initial DTP product offerings
- Tasked with identifying and framing opportunities with early adopters at influential accounts
EVERYDAY HEALTH INC.
Senior Director, Strategic Partnerships
11.2012 - 01.2014
Job overview
- Responsible for driving digital business and marketing strategy for both Everyday Health and MedPage Today on the West Coast
- Exceeded sales by 27% over the prior year with sales of approximately $2.7 million dollars
- Successfully negotiated innovative DTC campaigns at Amgen, Gilead, Genentech, Miramar Labs and others
- Successfully negotiated MedPage Today HCP programs at clients including Amgen, Roche Genentech and Onyx Pharmaceuticals
- Worked closely with marketing and analytics teams on sales collateral, reference materials, case studies ROI measurement and program analytics
WEBMD
Senior Director, Strategic Accounts
10.2005 - 11.2012
Job overview
- Responsible for driving digital business and marketing strategy for both WebMD and Medscape in the Western Region
- Responsible for the development, implementation and execution of Strategic Business Plans for both WebMD and Medscape
- Consistently exceeded sales quota with an average of 115% of set goals
- Named WebMD Bio-Pharma Sales Representative of the Year for 2011
- Surpassed personal sales quota in 2011 with sales greater than $12 million dollars
- Established credibility and leadership abilities throughout organization and led by example, motivating others to achieve their best
- Assisted in training of new West Coast representatives
EVEO
Director of Enterprise Sales
02.2004 - 10.2005
Job overview
- Responsible for development of sales with new Pharmaceutical and Medical Device companies nationwide
- Surpassed personal sales quota in 2004 with sales greater than $2.5 million dollars
- Successfully negotiated and closed deals with Merck, P&G, EMD Pharmaceuticals, Biomira and Kyphon
- Worked closely with the executive team and marketing on sales collateral, case studies and pipeline growth
PERSISTENCE SOFTWARE
Western Region Sales Representative
01.1999 - 01.2004
Job overview
- Responsible for enterprise-wide contract negotiations and sales growth on the West Coast and the Financial Community Nationwide
- Consistently exceeded sales quota by greater than 110%
- Qualified for Presidents Club 2000 by exceeding quota by greater than 120%
- Qualified for Presidents Club 1999 by exceeding quota by greater than 125%
- Closed enterprise contracts with i2 Technologies, E
- TRADE, Sony and others
- Worked closely with marketing team to develop sales collateral, referrals and case studies to position relational database and real-time caching applications in front of institutional clients
METCAL
Regional Sales Director
04.1994 - 01.1999
Job overview
- Responsible for sales growth and distribution chain management in the Western United States and Canada
- Successfully grew Western Region of the United States and Canada to greater than $8 million dollars on an annual basis
- Promoted after successfully managing territories in the United States, China and Mexico
- Contract negotiations, research and distributor management necessary to convert strategic accounts including Intel, Motorola, Compaq, Nokia, Boeing, Texas Instruments, Dell, Flextronics and Solectron
- Improved daily sales operations by helping to develop sales tools, identifying and targeting field sales needs, and collaborating with marketing and engineering on new products, from conceptual design to production
US SURGICAL
Sales Manager
01.1992 - 01.1994
LIFESCAN
Senior Sales Representative
01.1988 - 01.1992
Education
LEWIS AND CLARK COLLEGE
Bachelors from Business Administration
05.1987
University Overview
- Four Year Academic Scholarship
- Four Years of Athletic Scholarship
- 2 Year Varsity Letterman Football
- 2 Year Varsity Letterman Basketball
Skills
- Programmatic and DSP Expertise
- Digital Marketing
- CTV / OTT Media
- Strategic Partnerships
- Omni-Channel Marketing Strategy
- Integrated Marketing
- Product Launch
- Digital Strategy
Personal Information
Title: Executive Level Sales Director, Pharma & Medical Device
Timeline
Vice President, Business Development
IQM Corporation
04.2024 - 12.2024
Senior Sales Director, Health Marketing Technology
PULSEPOINT
04.2020 - 04.2024
Executive Director
SHARECARE, INC.
01.2014 - 03.2020
Senior Director, Strategic Partnerships
EVERYDAY HEALTH INC.
11.2012 - 01.2014
Senior Director, Strategic Accounts
WEBMD
10.2005 - 11.2012
Director of Enterprise Sales
EVEO
02.2004 - 10.2005
Western Region Sales Representative
PERSISTENCE SOFTWARE
01.1999 - 01.2004
Regional Sales Director
METCAL
04.1994 - 01.1999
Sales Manager
US SURGICAL
01.1992 - 01.1994
Senior Sales Representative
LIFESCAN
01.1988 - 01.1992
LEWIS AND CLARK COLLEGE
Bachelors from Business Administration
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