Michael Daniels
Riverview,FL
Summary
Dynamic leader with over a decade of healthcare experience, specializing in enhancing operational efficiency and resident satisfaction. Proven success in strategic planning and problem-solving, resulting in a 25% revenue increase from innovative marketing strategies. Skilled in project management, customer service, and fostering relationships to drive business growth. Accomplished in managing daily healthcare operations, developing operational strategies, ensuring compliance with safety regulations and medical policies. Demonstrated track record of establishing cost-effective, efficient services and delivering outstanding patient care outcomes, showcasing exceptional interpersonal, organizational, and problem-solving skills.
Overview
13
13
years of professional experience
Work History
Physicians Liaison
Little Otter Health
Florida
01.2025 - Current
- Managed complex cases involving multiple specialties, facilitating communication among all parties involved in patient care.
- Enhanced the overall efficiency of the referral process by implementing new software solutions for tracking patient data.
- Standardized best practices across all aspects of the referral process, leading to improved efficiency and a more consistent patient experience.
- Evaluated competitor practices to identify opportunities for increased market share within specific service lines.
- Brought stability to analytics group and delivered sustainable data for use with primary care physicians on cost of care strategies.
- Conducted thorough assessments of existing referral sources'' strengths and weaknesses, allowing for targeted improvements in outreach efforts.
- Identified decision makers within organizations, made appointments and engaged with these individuals to cultivate referral opportunities.
- Conducted regular meetings with physicians to discuss referral strategies and ensure patient needs were met.
- Developed a system for tracking key performance indicators related to physician referrals, enabling more informed decision-making regarding resource allocation.
- Served as a liaison between patients, families, and medical professionals, ensuring seamless coordination of care throughout treatment processes.
- Presented at local conferences and meetings to raise awareness about the practice''s services, attracting new potential referral partners.
- Streamlined communication between physicians and hospital staff, ensuring accurate transfer of patient information.
- Improved patient referral rates by establishing and maintaining strong relationships with healthcare providers.
- Documented all correspondence with practitioners' office staff and kept accurate records using Software.
- Developed monthly newsletter sent to practitioner offices with informative business practice articles and suggestions for promoting brand awareness.
- Acted as a resource for both physicians and patients by staying current on industry trends and changes in healthcare regulations.
- Collaborated with marketing teams to develop targeted materials promoting services offered by the practice or hospital.
- Developed comprehensive reports to analyze trends in referral patterns, identifying areas for improvement and growth.
- Organized educational events for referring physicians, promoting knowledge sharing and collaboration among specialists.
- Implemented a strategic plan to grow the practice''s network of referring providers, resulting in higher overall revenue.
- Provided ongoing support for medical staff, assisting with training on new procedures or policies related to patient referrals.
- Established a strong rapport with local healthcare organizations, creating opportunities for collaboration and cross-referrals between practices.
- Provided details on building referrals and managed relationships with physicians.
- Developed highly effective communication, interpersonal and persuasion skills, which were used for interacting with people of all different backgrounds and cultures.
- Increased physician satisfaction by addressing concerns and providing timely feedback on patient referrals.
- Built and maintained positive relationships with public by utilizing strategic plans.
Business Development Manager
Palm Garden Health and Rehabilitation Center/Home Health
Pinellas Park, FL
12.2023 - 11.2024
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
- Represented company and promoted products at conferences and industry events.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
- Performed client research and identified opportunities for account growth, account penetration, and market expansion.
- Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Kept meticulous client notes and updated account information in company databases.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
- Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
Sales Director, Business Development
Hawthorne Health Assisted Living
Tampa, FL
10.2022 - 11.2023
- Established a strong network of industry connections that facilitated mutually beneficial partnership opportunities for sustained growth.
- Improved client retention rates by fostering strong relationships and providing exceptional customer service.
- Identified areas of improvement in existing products and services, working closely with development teams to implement enhancements.
- Expanded customer base by targeting new markets, industries, and regions for potential growth opportunities.
- Built an extensive pipeline of potential deals by actively seeking out new business opportunities and engaging in proactive outreach efforts.
- Elevated brand awareness through the creation of effective marketing campaigns showcasing product offerings and benefits.
- Collaborated with cross-functional teams to ensure successful product launches and seamless market integration.
- Managed a high-performing sales team responsible for exceeding regional quotas consistently while maintaining excellent client satisfaction scores throughout tenure as Sales Director.
- Optimized pricing strategies through competitive analysis, resulting in increased profitability without sacrificing market share.
Nursing Home Administrator
Signature HealthCARE LLC
04.2020 - 08.2022
- I completed the 2000 hr Florida A.I.T program
- Maintained accurate documentation of administrative activities including licensure renewals, resident assessments, incident reports, policy changes.
- Developed and implemented policies and procedures to ensure compliance with state and federal regulations in a nursing home setting.
- Served as liaison between key stakeholders such as government agencies and third-party providers.
- Analyzed trends in census data to determine appropriate staffing levels according to need.
- Collaborated with staff, families, and local resources to provide quality care for residents.
- Oversaw recruitment efforts for qualified personnel in accordance with organizational needs.
- Supervised daily operations within the nursing home including staffing, budgeting, resident care plans, and health records management.
- Conducted ongoing research into new technologies that could be used to improve patient care processes.
- Established quality assurance programs to monitor performance standards on a regular basis.
- Developed marketing strategies to increase referrals from hospitals and physicians’ offices.
- Provided leadership training for staff members while ensuring that their skills are up-to-date with current regulations and practices in long-term healthcare administration.
- Created effective communication strategies to foster positive relationships between staff and residents.
- Managed all financial aspects of the nursing home including payroll, accounts payable and receivable, budgets, contracts, insurance claims processing and reimbursement rates.
- Oversaw the recruitment, hiring, orientation, and training of new staff members in accordance with applicable laws and regulations.
- Implemented innovative approaches to ensure efficient workflow throughout all departments in the nursing home.
Business Development Manager
Signature healthcare
Gainesville, US
03.2016 - 04.2020
- Oversaw the admissions department for multiple buildings
- Engaged in cold calling activities for lead generation purposes.
- Managed client relationships, providing exceptional customer service to ensure satisfaction and retention.
- Conducted site visits and sales meetings with clients.
- Fostered long-term business relationships with clients through meetings and follow-ups.
- Participated in networking events to build relationships with potential clients.
- Discovered new markets and located future opportunities for business growth.
- Oversaw the process of identifying customer needs and providing customer solutions.
- Maintained up-to-date knowledge of products offered by competitors in order to stay ahead of the competition.
- Created marketing plans and campaigns to promote products or services to new and existing clients.
- Contacted clients and vendors regarding new business opportunities and future partnerships.
- Provided comprehensive reports on sales performance metrics for management review.
- Developed and implemented sales strategies to increase revenue by 25% year-over-year.
- Trained newly hired salespeople according to company policies and procedures.
- Coordinated internal resources to achieve successful project completion on time and within budget constraints.
- Led cross-functional teams to develop and implement innovative strategies for growth.
- Spearheaded development of pricing strategies to maximize profitability.
Care Manager/ Marketing Liaison
Terrace Health
Gainesville, US
09.2014 - 02.2016
- Business Development! conduct market assessments and develop a comprehensive sales and marketing plan designed to promote community, customer, payer and patient understanding of Health and Rehabilitation Center as the number one skilled nursing and long-term care healthcare provider in the area
- Influence decision makers, develop strong relationships with the local healthcare community’s physicians and hospitals, nurse and will help develop community plans to drive brand recognition.
- Evaluated effectiveness of marketing efforts through metrics such as reach and engagement levels.
- Planned advertising campaigns using various platforms such as television, radio, print media, digital channels.
- Analyzed competitors’ activities in order to better position company against them in the marketplace.
- Assisted in developing pricing strategies based on competitor analysis and market trends data.
- Prepared budgets for marketing initiatives and tracked expenses versus budget allocations.
- Identified potential new markets and developed plans for market penetration.
- Maintained relationships with current clients by providing outstanding customer service.
- Wrote and edited original promotions and print advertisements for traditional media.
- Created content and messaging on multiple platforms, from social media to corporate sponsorships.
- Identified and proposed internal and external ideas and initiatives to help promote general awareness of company brand.
Admissions Assistant
Parklands Rehabilitation
Gainesville, US
01.2013 - 01.2014
- Assumes responsibility for coordinating patient admissions with physicians, hospitals, attorneys, social workers and families to provide continuum of care for patients
- Was a liaison between the facilities and the outside community and develops strategies to maximize admissions of patients requiring a sub-acute level of care responsible for:
- Reviewing incoming patient referral inquiries from healthcare centers across the state of Florida
- Qualifying the referral for financial viability using software programs from Medicare, Medicaid and All Managed Health Plans
- Completing financial viability worksheets
- Managed front desk operations in the Admissions Office, providing assistance to visitors.
- Performed data entry tasks accurately utilizing Microsoft Excel spreadsheets.
- Answered telephones to give information to callers, take messages, or transfer calls.
- Operated office equipment, such as fax machines, copiers, and phone systems and arranged for repairs when equipment malfunctions.
- Greeted visitors and callers and handled inquiries and directed them to appropriate persons according to needs.
- Greeted visitors or callers to handle inquiries or direct to appropriate personnel.
- Scheduled and confirmed appointments for clients, customers, and supervisors.
- Assisted staff with computer usage.
- Learnt to operate new office technologies as were developed and implemented.
Sales Consultant Representative
AT&T wireless
10.2012 - 01.2014
- Meet each customer with the upmost respect great customer service
- Handle all sales objectives with care
- Handle all aspects of the sale including: completing customer contracts and warranties, pulling products from inventory, accepting customer payments and filing the completed orders.
- Identified potential leads through cold calling, networking events and referrals from existing clients.
- Created customized presentations tailored to the needs of individual clients.
- Tracked orders from initial contact through delivery process ensuring complete customer satisfaction.
- Assisted in the design of promotional materials such as brochures, flyers or catalogs.
Education
Bachelor's degree - Business Administration
University of North Carolina at Pembroke
Pembroke, NC05.2014
Skills
- Quick learner
- Customer Service
- Hands on tasks
- Strategic planning
- Problem Solving
- Project management
- Multi-tasking
- Social media marketing
- Computer Literate
- Proficient with Microsoft office: word, excel, and powerpoint
- Training and development
- Organizational skills
- Operations management
- Marketing strategies
- Problem-solving abilities
- Change management
- Process improvement
- Effective written and verbal communication
- Relationship building
- Training and mentoring
- Relationships and rapport
- Brand awareness
- Proficiency in software
- CRM proficiency
- Process improvements
- Performance tracking
- Competitor analysis
- Industry trends
- Math skills and analytics
- Patient volume promotion
- Healthcare
- Brand awareness and identity
- Community outreach techniques
- Strategic methods
- Data analysis and statistics
- Referral source identification
- Teamwork
- Teamwork and collaboration
- Customer service
- Problem-solving
- Time management
- Attention to detail
- Multitasking
Timeline
Physicians Liaison
Little Otter Health
01.2025 - Current
Business Development Manager
Palm Garden Health and Rehabilitation Center/Home Health
12.2023 - 11.2024
Sales Director, Business Development
Hawthorne Health Assisted Living
10.2022 - 11.2023
Nursing Home Administrator
Signature HealthCARE LLC
04.2020 - 08.2022
Business Development Manager
Signature healthcare
03.2016 - 04.2020
Care Manager/ Marketing Liaison
Terrace Health
09.2014 - 02.2016
Admissions Assistant
Parklands Rehabilitation
01.2013 - 01.2014
Sales Consultant Representative
AT&T wireless
10.2012 - 01.2014
Bachelor's degree - Business Administration
University of North Carolina at Pembroke