Michael Daugherty
Poynette,WI
Summary
Highly motivated Outside Sales Representative with exceptional analysis and leadership skills. Known for success in client retention and sales goals achievement. Offering many years of sales experience with a wide array of products and services.
Overview
18
18
years of professional experience
Work History
Outside Sales Representative
Goodin Co.
Madison, WI
09.2024 - Current
- Identified customer needs by asking questions and advising on best solutions.
- Demonstrated products to potential customers and answered questions to close sales.
- Followed up with customers after sale and delivery to ensure satisfaction and resolve any issues that arise.
- Organized sale calls with customers and vendors.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Maintained open communication with leadership to facilitate business development.
- Educated customers on product features and technical details to highlight benefits.
Outside Sales Account Manager - HVAC
Dakota Supply Group
Sheboygan, WI
11.2022 - 09.2024
- Educated customers on product features and technical details to highlight benefits.
- Utilized upselling techniques to maximize revenue.
- Followed up with customer to identify and resolve service, account or technical issues and maintain satisfaction.
- Collaborated with other departments to complete sales transactions.
- Conducted customer needs analysis to deliver relevant products or services.
- Organized sale calls with customers and vendors.
- Conducted site visits to assess needs, demonstrate products and recommend strategic solutions for customer requirements.
Outside Sales Representative, Midwest Region
Therma-Stor, Santa-Fe Dehumidifiers
Madison, WI
01.2018 - 11.2022
- Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies.
- Created and maintained sales environment to support business objectives.
- Analyzed regional market trends to discover new opportunities for growth.
- Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
- Developed and managed regional sales program and market operations.
- Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Resolved customer complaints regarding sales and service.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Gathered data on competitors' products, prices, and sales techniques.
- Maintained knowledge of current product offerings and pricing structures.
Inside Sales Representative
Therma-Stor, Santa-Fe Dehumidifiers
Madison, WI
10.2012 - 12.2017
- Conducted outbound calls to existing clients to upsell products or services.
- Solicited feedback from customers on product features and service levels.
- Cross-sold additional products or services based on customer needs.
- Established relationships with key decision makers at target companies.
- Followed up on pending orders and inquiries in a timely manner.
- Assisted in resolving customer complaints in a prompt manner.
- Contributed ideas for improving internal processes related to sales operations.
- Provided training sessions for new employees on company policies, procedures and best practices.
- Provided customers with product information, pricing and availability.
- Identified customer needs by asking questions and advising on best solutions.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Collaborated with team members to determine strategic sales approaches.
Order Fulfillment Representative
Parts Now, LLC
Madison, WI
02.2011 - 10.2012
- Processed customer orders and answered inquiries regarding order status.
- Verified accuracy of shipping information prior to fulfillment of orders.
- Utilized inventory management system to track shipments and update records accordingly.
- Inspected outgoing orders for accuracy, quality assurance, and completeness.
- Assisted in the development of new procedures for order processing and shipment tracking.
- Performed data entry tasks as needed to maintain inventory control systems accurately.
- Assisted in training new warehouse employees.
- Conducted routine cycle counts and reconciled problems found.
Retail Sales Representative
Furniture Row
Madison, WI
04.2009 - 02.2011
- Greeted and assisted customers in locating items and completing purchases.
- Maintained knowledge of current sales and promotions, security practices and policies regarding payment and exchanges.
- Maintained current store, product and promotional knowledge to drive consistent sales.
- Processed payments and maintained accurate drawers to meet financial targets.
- Developed and maintained key relationships with consumers and businesses through effective communication strategies and interpersonal skills.
- Assisted in training of new hires on organizational procedures, policies and sales techniques.
- Maintained attractive merchandise displays to maximize purchases.
- Supported training and development of new staff on company policy, procedures and sales tactics.
- Developed creative merchandising displays to achieve optimum visibility on key products.
- Improved customer service feedback scores through outstanding service.
- Regularly met or exceeded established sales goals by implementing strategic closing techniques.
- Increased store sales by cross-selling complementary items.
Manager of Sales and Production
Glacier Landscape
Verona, WI
01.2007 - 04.2009
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Developed and implemented new sales strategies to update product lines.
- Boosted revenue and facilitated sales activity while developing consistent employee measurements for exceeding goals.
- Analyzed business and sales targets using critical problem-solving skills.
- Prospected for new business using databases and other strategies to generate sales.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Created and maintained sales environment to support business objectives. Provided leadership and guidance to all production staff in all seasons.
Education
Associate of Arts - Accounting
Madison Area Technical College
Madison, WI05.1992
Skills
- Upselling and Cross Selling
- Negotiation and Persuasion
- Territory Growth
- Problem-Solving
- Consultative and Relationship Selling
- Territory and Account Management
- Process Improvement
- New Account Development
Accomplishments
- Developed relationships with many new clients and typically exceeded sales goals by 10-15%.
- Consistently maintained high customer satisfaction ratings.
- Realized success in ongoing effort to boost revenue while reducing costs.
- Helped to achieve aggressive revenue goal of $50 million from $30 million in two years in rescom unit at Santa-Fe.
- Increased sales in Southeastern WI and added two new flagship equipment dealers in first year for Dakota Supply
Timeline
Outside Sales Representative
Goodin Co.
09.2024 - Current
Outside Sales Account Manager - HVAC
Dakota Supply Group
11.2022 - 09.2024
Outside Sales Representative, Midwest Region
Therma-Stor, Santa-Fe Dehumidifiers
01.2018 - 11.2022
Inside Sales Representative
Therma-Stor, Santa-Fe Dehumidifiers
10.2012 - 12.2017
Order Fulfillment Representative
Parts Now, LLC
02.2011 - 10.2012
Retail Sales Representative
Furniture Row
04.2009 - 02.2011
Manager of Sales and Production
Glacier Landscape
01.2007 - 04.2009
Associate of Arts - Accounting
Madison Area Technical College
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