Michael Davis
Atlanta,GA
Summary
Dedicated Sales and Category manager with 20+ years of experience in “big box” retail and CPG settings. Performance-oriented Sales Leader offering exceptional record of achievement over 22-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
24
24
years of professional experience
Work History
National Account Manager
Barcel/Takis Salty Snacks
06.2023 - Current
- Built strong relationships with key decision-makers at the executive level within national accounts organizations.
- Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Increased market penetration by growing brand awareness.
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
- Streamlined internal processes to optimize efficiency in managing large volumes of orders from national accounts customers.
National Account Manager
Niteo Products
02.2020 - Current
- Recruited to lead sales on largest accounts (Walmart, Target, Home Depot, Lowes, all Military and Meijer)
- Worked with numerous buyers across multiple categories, including, Auto, Home, Grocery, Impulse, Sporting Goods)
- Tracked down over $500K in money owed to the company over a 5-year span via accounts receivable contacts
- Met and exceeded 2020 budget by 82% in overall air care at the world's largest retailer
- Created features and sold in incremental displays totaling over $2.8 Million dollars
- Fought for new business placement by building solid relationships and “Fact Based Selling.”
- Developed and implemented comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives.
National Account Manager
Monster Products, Inc.
04.2017 - 02.2020
- Brought back to Monster to help run several Hubs which included (Walmart, Target, Albertsons, C-Stores (Casey's, 7-11, Kum and Go, Military, Office Superstores, Cruise Lines, Drugstore Channel and College Bookstores)
- All focus is on Monsters for four main business segments of Cables, Headphones, Speakers and Power
- Built solid relationship and idea that will provide an incremental pure profit to Monster of over $2MM a year
- Sold in new customer within the Club Channel – 4000-unit order with a commitment that this would have permanent placement as well as a full pallet every quarter.
Senior Category Development Manager
DOLE FRESH VEGETABLES
08.2015 - 04.2017
- Category development manager for all the private label value added salad category department 94 Produce
- Responsible for weekly and daily sales reports as well as Replenishment, forecasting and PO monitoring
- Became Category Advisor in the first 30 days by building solid relationship with buying and modular teams
- Utilized “Fact Based” selling approach to identify opportunities to expand on private label Value Added Salad segments based on the core demographic and store of the community approach
- Worked and visited Walmart and Dole DC's to learn all aspects of logistics from place of origin, DC, shipping and then to shelf life and store presence
National Account Manager
Monster Cable Products, Inc.
12.2013 - 08.2015
- National Account Manager for all of Monster categories within department 72 and 87
- Responsible for four main business segments of Monster Products: Cables, Headphones, Speakers, and Power
- Heavy focus on building relationships with several different buyers by providing details and store of the community recommendations and promotions
- Worked with Walmart category teams to develop fact based detailed approach in order to sell in the correct mix per stores and club utilizing the “Store of the Community” approach
- Responsible for forecast as business at Walmart and Sam's Club this year will exceed $50 Million.
Category Manager/Advisor
NATURIPE FARMS
07.2008 - 12.2013
- Category Advisor, responsible for the fact-based selling of all of Walmart's Department 94 berries, which included Strawberries, Blueberries, Blackberries and Raspberries – branded and private label
- Provided consistent weekly reports to all internal Naturipe Farms personnel as well as the Walmart berry buying team using Walmart's Retail Link system
- Identified the regions where market share was lacking and created a program that increased the Blueberry share from 3% to 12% in one calendar year
- Created world's largest Blueberry display in South Haven Michigan with over 600 cases of Blueberries
Category Manager Fresh Flower Division
DOLE FOOD COMPANY INC.
02.2004 - 07.2008
- Category manager for all fresh cut flowers for Walmart
- Advanced to increasingly responsible position, culminating in complete category access
- Very seasonal business that needed to be forecasted accurately while being aware of the shelf life of the product
- Increased Valentines fresh cut flower business by over 66% with a store of the community approach
National Account Manager- Air Care
DIAL CORPORATION
04.2000 - 02.2004
- Started as a Category Manager over Laundry care (Purex) with a $240MM business with Walmart
- Utilized fact based selling to provide Walmart with solutions and benefits of this opening price point detergent
- Sales after the first year of detailed analysis exceeded $251MM
- Met or exceeded all sales targets despite increased competition by other suppliers
Education
BA Degree in Communications -
UNIVERSITY OF ARKANSAS
05.1996
Skills
- Mass (Big Box)- Walmart, Target Meijer
- Club Channel - Sams, Costco, Bjs
- Drug, Dollar, Grocery account management
- Luminate/Retail Link
- Item 360/Supplier One expert
- Fact based selling
- Retail Link(Now LUMINATE) expert
- DSD- full knowledge of all processes
Activities
SOUTHEASTERN CONFERENCE 3-year football letterman for the University of Arkansas Razorbacks
Timeline
National Account Manager
Barcel/Takis Salty Snacks
06.2023 - Current
National Account Manager
Niteo Products
02.2020 - Current
National Account Manager
Monster Products, Inc.
04.2017 - 02.2020
Senior Category Development Manager
DOLE FRESH VEGETABLES
08.2015 - 04.2017
National Account Manager
Monster Cable Products, Inc.
12.2013 - 08.2015
Category Manager/Advisor
NATURIPE FARMS
07.2008 - 12.2013
Category Manager Fresh Flower Division
DOLE FOOD COMPANY INC.
02.2004 - 07.2008
National Account Manager- Air Care
DIAL CORPORATION
04.2000 - 02.2004
BA Degree in Communications -
UNIVERSITY OF ARKANSAS
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