Michael De La Torre
Summary
Accomplished professional specializing in developing and implementing strategies to meet organization's marketing objectives. A strong communicator and problem solver, adept at building teams and motivating personnel to achieve new levels of performance.
Overview
17
17
years of professional experience
Work History
Marketing Manager
Stampin' Up!
Riverton, UT
07.2022 - Current
- Supervise a team of marketing specialists in executing marketing activities related to subscriptions, new customer initiatives, and marketing programs.
- Identify opportunities for new client acquisition through various marketing channels.
- Develop and implement comprehensive marketing strategies to create awareness of the company's business activities.
- Collaborate with other departments to coordinate marketing activities and processes.
- In 2024, I oversaw and launched the new scrapbooking product line, the Stamping' Up! Amazon store, and reshaped the World Card Making Day event.
Product & Marketing Manager
Stampin' Up!
Riverton, UT
03.2020 - 06.2022
- Provided the overall product life cycle vision and plan for ink, paper, embellishments, and logo/supply items.
- Led product strategy, development, and marketing for the assigned product categories.
- Researched and observed product and marketing trends in the company's domestic and international markets that applied to our offering and implemented them when applicable.
Sales & Marketing Specialist
Stampin' Up!
Riverton, UT
07.2016 - 03.2020
- Led the development, implementation, marketing, and analysis of promotions, campaigns, and sales force incentives to drive profitable growth.
- Provided direction for content development and channel marketing activities, such as web page content, email, direct mail, digital/print advertising, social media, search engine marketing, and more.
- Tracked, analyzed, and reported on the effectiveness of marketing/sales efforts and proposed changes when needed.
- I was assigned to Sale-A-Bration, the largest promotion for the company for multiple years, as well as product launches, recruiting campaigns, and sales promotions.
Bilingual Business Development Advisor
Stampin' Up!
Riverton, UT
10.2015 - 07.2016
- Coached sales force using the GROW coaching model.
- Identified opportunities and provided encouragement to increase business activities.
- Set SMART goals with consultants to help them increase sales and recruiting efforts.
Teaching Language Assistant
Académie de Nantes
Nantes, France
10.2013 - 05.2014
- Prepared weekly lessons and activities for three elementary schools.
- Participated in training future and current public school teachers.
- Evaluated students' progress during the school year.
- Was chosen to help prepare high school students for their final exam during their school break.
Board of Directors Secretary
My Summit Adventures
Riverton, Utah
01.2023 - Current
- I participate as an active board member to support the nonprofit's mission.
Volunteer
United Nations Civil Society Conference
Salt Lake City, UT
08.2019 - 08.2019
- Provided assistance during check-in and registration.
- Guided attendees to the opening session, classes, and workshops.
Volunteer
Church of Jesus Christ of Latter Day Saints
Geneva, Switzerland
08.2007 - 08.2009
- Provided training and mentorship for a small group of volunteers.
- Participated in community service activities.
- Gained experience in cold-call techniques and interpersonal skills.
Education
Masters of Science - International Affairs and Global Enterprise
University of Utah
Salt Lake City, UT12.2023
Bachelor of Arts - International Studies with a Minor in Business
University of Utah
Salt Lake City, UT08.2013
Bachelor of Arts - French with a Minor in Comparative Literary and Culture Studies
University of Utah
Salt Lake City, UT08.2013
Skills
- Fluent in English, French, and Spanish
- Proven leader of people, projects, and processes
- Strategic thinker
- Innovative problem solver
- Effective team collaborator
- Skilled in Microsoft Office
References
References available upon request.
Timeline
Board of Directors Secretary
My Summit Adventures
01.2023 - Current
Marketing Manager
Stampin' Up!
07.2022 - Current
Product & Marketing Manager
Stampin' Up!
03.2020 - 06.2022
Volunteer
United Nations Civil Society Conference
08.2019 - 08.2019
Sales & Marketing Specialist
Stampin' Up!
07.2016 - 03.2020
Bilingual Business Development Advisor
Stampin' Up!
10.2015 - 07.2016
Teaching Language Assistant
Académie de Nantes
10.2013 - 05.2014
Volunteer
Church of Jesus Christ of Latter Day Saints
08.2007 - 08.2009
Masters of Science - International Affairs and Global Enterprise
University of Utah
Bachelor of Arts - International Studies with a Minor in Business
University of Utah
Bachelor of Arts - French with a Minor in Comparative Literary and Culture Studies
University of Utah
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