Michael Diaz
Chicago,IL
Summary
With over a decade of experience in brand experience marketing , event operations, and production, I'm passionate about crafting and executing compelling strategies that leave a lasting impact. As the Brand Management Coordinator at Vans, I've consistently exceeded marketing targets and had the pleasure of securing over $120k in sponsorships for 2023. My journey includes producing and executing Vans’ first livestream Vans Channel 66 during the pandemic as a Marketing Coordinator in New York, and I've thrived in roles like Venue Operations Manager at House of Vans, Brooklyn, ensuring seamless event experiences. Coordinating external vendor installations and strikes at VWA Productions has honed my attention to detail and adaptability. I also treasure my time as a Retail Sales Associate at Billabong Surf / Element in Times Square, where I built strong customer relationships through personalized service. I'm excited to bring my unique blend of skills and passion to your team.
Overview
15
15
years of professional experience
Work History
BRAND MANAGEMENT COORDINATOR
Vans
01.2020 - Current
- Orchestrated end-to-end strategy for House of Vans Chicago, exceeding marketing KPIs and crafting unique consumer experiences
- Spearheaded brand sponsorships, securing over $120k in sponsorship revenue for 2023
- Skillfully managed talent and vendor contract negotiations in collaboration with legal teams
- Ensured flawless event execution and upheld high production standards while overseeing operations and vendors
- Pioneered successful promotional initiatives driving attendance and brand awareness
- Coordinated creative asset development in collaboration with internal teams and external agencies
- Led regional product seeding efforts to enhance brand visibility and engagement
- Managed contractor, freelancers, partners
MARKETING COORDINATOR
Vans, VF Corporation
01.2016 - 01.2020
- Designed and executed experiential marketing activations spanning across the United States
- Created and managed Vans' first digital livestream platform, Vans Channel 66, during the pandemic, delivering engaging localized content from four North American cities
- Oversaw technical aspects inclusive of servers, computers, networks, and video/audio equipment, ensuring uninterrupted live streams
- Collaborate cross functionally with
- Managed the procurement and setup of live audio and video productions for experiential events
- Oversaw the execution of event operation and production logistics to ensure seamless and successful events.
VENUE OPERATIONS MANAGER
House of Vans
01.2014 - 01.2016
- Collaborated with internal teams and external vendors to fulfill artist, client, and vendor needs and preferences
- Responsible for the production, execution, and management of event operations and logistics
- Acted as the primary point of contact for clients, cultivating strong relationships by understanding their event requirements and preferences
- Managed and maintained venue production gear and equipment
- Managed 30,000 square foot facility inclusive of work orders and maintenance logistics
EVENT COORDINATOR
VWA Productions
01.2014 - 01.2016
- Proficient in precision installation of scenic production sets with meticulous attention to detail
- Dedicated to facilitating seamless event production by addressing diverse operational needs
- Expertise in orchestrating external vendor installations and strikes for efficient event execution
RETAIL SALES ASSOCIATE
Depanneur Cafe
01.2014 - 01.2015
- Processed customer orders with accuracy and efficiency, ensuring a seamless and pleasant dining experience
- Initiated and managed outbound calls to customers to confirm orders, provide delivery updates, and ensure satisfaction with their dining experience
STUDIO ASSISTANT
Hudson River Studios
01.2011 - 01.2014
- Collaborated with photographers, stylists, models, and clients to coordinate schedules, bookings, and logistics for successful photoshoots
- Maintained an organized database of shoot details, contacts, and resources, facilitating easy access to information for the team
- Managed on-set coordination to ensure a seamless and productive environment for clients and in house staff
RETAIL SALES ASSOCIATE
Billabong Surf / Element - Times Square
01.2009 - 01.2011
- Skillfully utilized upselling and cross-selling techniques to increase average transaction value in a high volume flagship store
- Built strong customer relationships through attentive service and personalized assistance
- Maintained high customer satisfaction ratings through exceptional service
- Skills
Education
Bachelor of Science - Computer Science
Western Governors University
12.2024
Skills
- Critical Thinking
- Special Events Management
- Staff Management
- Problem Resolution
- Event Planning and Management
- Effective Customer Communication
- Venue Management Relations
- Vendor Management
- Vendor Relations
- Verbal and Writing Communication
- Computer Hardware Knowledge
- Organizational Skills
- Diagnosis and Troubleshooting
Timeline
BRAND MANAGEMENT COORDINATOR
Vans
01.2020 - Current
MARKETING COORDINATOR
Vans, VF Corporation
01.2016 - 01.2020
VENUE OPERATIONS MANAGER
House of Vans
01.2014 - 01.2016
EVENT COORDINATOR
VWA Productions
01.2014 - 01.2016
RETAIL SALES ASSOCIATE
Depanneur Cafe
01.2014 - 01.2015
STUDIO ASSISTANT
Hudson River Studios
01.2011 - 01.2014
RETAIL SALES ASSOCIATE
Billabong Surf / Element - Times Square
01.2009 - 01.2011
Bachelor of Science - Computer Science
Western Governors University
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