Michael Dicker

• Revitalized regional sales frameworks by focusing on building customer relationships and strategically planning monthly, quarterly and yearly operations.
• Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
• Established, reviewed and updated territory boundaries and distribution routes to maximize service while effectively controlling expenses.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Led targeted training programs to educate staff on product benefits and service capabilities.
• Achieved double-digit growth from 2019 to 2020 by networking with customers and prospects throughout territory and presenting compelling stories and value propositions.
• Exceeded targets by building, directing and motivating high-performing sales team.
• Coordinated activities of team of professionals covering Southern WestVirginia & Southwest Virginia territory.
• Established clear objectives and helped team members develop plans to achieve quotas.
• Tracked weekly sales to develop detailed reports for senior leadership, using margin minder and Tableau server.
• Designed and executed training program, increasing employee productivity and product knowledge.
• Resolved complex problems impacting sales management by implementing cost-effective strategies.
• Maximized sales performance by cultivating performance-oriented culture with well-structured individual and team targets.

I was a District Sales Manager/Area Sales Manager in DSD sales in convenient stores and grocery stores also in independent accounts. My key responsibilities were to manage my area, also service or promotion execution. Also covered routes when my reps were on vacation. Also called on accounts with new opportunities and communicated with my employees and 9 sales reps that serviced these accounts. Also kept up with , , numbers for customers and my employees working accounts. Always meeting goals and commitments for my customers.

• Responded to customer requests via telephone and email.
• Worked directly with customers and Area Acount Managers and sales reps to achieve 12% growth.
• Developed new process for employee evaluation which resulted in marked performance improvements.
• Achieved 4% increase in YTD numbers by set goals.
• Implemented marketing strategies which resulted in 12% growth of customer base.
• Obtained documents, clearances, certificates and approvals from local, state and federal agencies.
• Answered average of 20 calls, emails and faxes per day, addressing customer inquiries, solving problems and providing new product information.
• Entered details such as payments, account information and call logs into the computer system.
• Assisted various business groups with document organization and dissemination during acquisitions.

In the army reserve I was a platoon leader and oversaw military training and squad training. Also, we were in charge of going to relieve us army troops that were deployed and leaving their bases.

• Enhanced emergency preparedness, commanding oversight and maintenance off tactical plans, equipment and weapons.
• Supervised a 24-hour police operation, including law enforcement, force prevention and protection, criminal investigations, logistics, civil disturbances, contraband identification and health and safety protocols.
• Protected the lives and property of military installations.
• Monitored entrance activities, controlled traffic and responded to emergencies on the base.

In the army I was a supply sergeant and platoon leader and oversaw my platoon. Also attended Airborne School, Ranger School and Troop management school and Troop movement and leadership. I was staff sergeant E6 and was my platoon leader.