Michael DiPietro

• Subject matter expert in front-end product development that enhances interactive advertising experiences for consumers across all WBD streaming services (D+, MAX, and TVE brands)
• Champions new internal products (Picture-in-Picture on Discovery+) as well as strengthening external partnerships (Brightline/Innovid) to provide innovative customer experiences and maximize our viewership across all product lines
• Owns the product development lifecycle process by conceptualizing goals and expectations, providing market research and consumer analysis for establishing value, and facilitating integration work across all endpoints
• Establishes footprints in new global markets, leading advertising discussions and defining user experience impact to properly scale strategy for each international customer base
• Coordinates with our Ad Sales, Ad Ops, and client SDK teams to highlight product dependencies, define priority on our roadmap, and mitigate advertising risks for consumer data protection (CCPA, GDPR).

• Worked in NBC’s Freewheel MRM instance for digital advertising management
• Supported several workstreams, including Ad Product teams for integration work, AdOps teams for troubleshooting live targeted campaigns, and maintained Freewheel in-house programmatic partnerships
• Trafficked asset information downstream within NBC’s content management system to support ad breaks and CBP logic
• Initiated groundwork for DAI insertion for Peacock app launch across all mobile/CTV endpoints, as well as set up external partner rules for inventory sharing
• Well-versed in TVE workspaces and streamlined asset access across apps for sports and entertainment
• Subject matter expert in backend privacy/compliance goals (COPPA, end user data protection).

Product Manager | Ad Product Integration at NBCUniversal

• Facilitated project coordination between ad sales, ad tech architecture, and client/TVE teams across NBC
• Prioritized in digital ads on linear and VOD content across all OTT devices and News/TVE brands
• Outlined high-level scope per project with viable stakeholders and third-party vendors
• Owned roll-out of Open Measurement SDK functionality, allowing vendors heightened visibility into backend analytics of advertisements across portfolio
• Oversaw launch of Brightline interactive campaigns, specializing in user interaction on ads for OTT devices.

Product Manager | Google Services at NBCUniversal

• Responsible for end-to-end communication with the Google/Anvato team
• Lead the expedited digital expansion of over 180+ local linear NBC affiliate stations country-wide prior to Super Bowl/Olympics
• Detailed knowledge of digital/linear workflows and software such as Anvato’s content provider (Media Cloud Platform), and TKX entitlement/automation services for QA/troubleshooting
• Focused on sprint-wide and long-term quarterly planning with client product teams
• Managed deliverables for internal/external teams involved with linear streaming/digial TV projects.

• Oversaw technical operations of live streaming games for NHL, ESPN, and Eurosport
• Communicated with international clients Norway, Germany, Spain, and Italy via Slack for regular updates on live events
• Ensured events were slated/dumped properly for clientele
• Skilled in content delivery networks such as Akamai and Level3; proficient in Spinnaker/JSON
• Assisted in customer service using Dev Tools/Postman to test geo-targeting accuracy
• Headed team meetings with internal MLBAM groups to discuss retrospectives monthly on existing operations in order to improve our processes day-to-day.