Summary
Overview
Work History
Education
Skills
Software
Work Availability
Hobbies
Quote
Timeline
Hobbies
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Michael DiVirgilio

Marketing Manager
Garfield,New Jersey

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

12
12
years of professional experience
4
4
years of post-secondary education

Work History

Marketing Manager

CE Elantech
Lakewood, New Jersey
05.2021 - Current
  • Researched industry and marketplace trends and developed marketing solutions and enhanced business operations.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Set up, completed and tracked customer surveys for local, regional and national campaigns.
  • Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Maintained complete database of files, contacts and project materials.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Generated reports detailing campaign performance, customer engagement and engagement trends.

Sales Manager

Quality 1st Basement Systems
Keyport, NJ
09.2017 - 09.2021
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
  • Maximized team knowledge and productivity by effectively training, monitoring and directing employees in application of best practices and regulatory protocols .
  • Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
  • Collected data and developed detailed spreadsheets to identify trends and create revenue, profitability and expense forecasts.
  • Assisted senior management with making key decisions by developing and submitting performance and compensation reports with status updates and improvement recommendations.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan.

Channel Account Manager

Tesla
Cranbury, NJ
08.2013 - 09.2017
  • Coordinated all companies, business executives and site leadership teams by interacting effectively and establishing communication best practices.
  • Improved productivity of customer service team by leading training initiatives and revamping schedules, reducing overtime 30%.
  • Consistently trained thirty employees through in field demonstration and positive one on one coaching to minimize loss and increase sales.
  • Forged and nurtured impactful relationships with customers to cultivate loyalty, boosting customer satisfaction ratings 60%.
  • Interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities.
  • Synthesized current business intelligence data to produce reports and polished presentations, highlighting findings and recommending changes.
  • Adopted and optimized tool usage among marketing teams to deliver business results.

Studio Operations Manager (Contracted)

Johnson & Johnson
New York, NY
12.2012 - 08.2013
  • Reduced operational risks while organizing data to forecast performance trends.
  • Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Maintained, analysis and operating processes of various business initiatives (e.g. brand portfolio additions, emerging/regional markets, and cross-functional project partnerships).
  • Devised, deployed and monitored processes to boost long-term business success and increase profit levels 10%.
  • Provided critical financial and operational information and presented actionable recommendations on both strategy and operations in order to align with Johnson & Johnson's quarterly, yearly, and longer term budgetary objectives and strategic initiatives.
  • Resource to GSDO Finance support to ensure accurate spend tracking and monitoring via SAP, Ariba and internal data collection; manage studio cash flow planning and ensure availability of funds as needed.

Sales Coordinator

Maintainco Inc.
South Hackensack, NJ
07.2011 - 11.2012
  • Set up appointments with potential and current customers to promote new products and services.
  • Kept detailed records of sales and customer information in CRM software, updating database regularly to maintain top-notch service.
  • Handled customer inquiries by staying up-to-date on market and industry trends and finding unique solutions to issues.
  • Forged and nurtured impactful relationships with customers to cultivate loyalty.
  • Evaluated inventory and delivery needs, optimizing strategies to meet customer demands.
  • Deployed and assessed strategies for retaining customers and maximizing account servicing opportunities to promote revenue consistency.
  • Offered each customer top-notch, personal service and polite support to boost sales and customer satisfaction.
  • Prepared pricing strategies for current customers to enhance sales and increase profitability.
  • Displayed enthusiasm and delivered great service during client meetings, resulting in boost in customer satisfaction.

Education

Bachelor of Arts And Sciences - Humanities & Social Sciences

Pennsylvania State University
University Park, PA
08.2007 - 05.2011

Skills

    Market Positioning

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Software

Adobe PhotoShop

Excel/Word/PowerPoint

Wordpress

Adobe Illustrator

Adobe InDesign

MailChimp

SalesForce

Google Suite

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Hobbies

Crossfit / Dungeons & Dragons / Video Editing / Voice Acting

Quote

We are part of this universe; we are in this universe, but perhaps more important than both of those facts, is that the universe is in us.
Neil deGrasse Tyson

Timeline

Marketing Manager

CE Elantech
05.2021 - Current

Sales Manager

Quality 1st Basement Systems
09.2017 - 09.2021

Channel Account Manager

Tesla
08.2013 - 09.2017

Studio Operations Manager (Contracted)

Johnson & Johnson
12.2012 - 08.2013

Sales Coordinator

Maintainco Inc.
07.2011 - 11.2012

Bachelor of Arts And Sciences - Humanities & Social Sciences

Pennsylvania State University
08.2007 - 05.2011

Hobbies

Crossfit / Dungeons & Dragons / Video Editing / Voice Acting

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Michael DiVirgilioMarketing Manager