Adobe PhotoShop
Michael DiVirgilio
Marketing Manager
Garfield,New Jersey
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Manager
CE Elantech
Lakewood, New Jersey
05.2021 - Current
- Researched industry and marketplace trends and developed marketing solutions and enhanced business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Set up, completed and tracked customer surveys for local, regional and national campaigns.
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Maintained complete database of files, contacts and project materials.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
Sales Manager
Quality 1st Basement Systems
Keyport, NJ
09.2017 - 09.2021
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Maximized team knowledge and productivity by effectively training, monitoring and directing employees in application of best practices and regulatory protocols .
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Collected data and developed detailed spreadsheets to identify trends and create revenue, profitability and expense forecasts.
- Assisted senior management with making key decisions by developing and submitting performance and compensation reports with status updates and improvement recommendations.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan.
Channel Account Manager
Tesla
Cranbury, NJ
08.2013 - 09.2017
- Coordinated all companies, business executives and site leadership teams by interacting effectively and establishing communication best practices.
- Improved productivity of customer service team by leading training initiatives and revamping schedules, reducing overtime 30%.
- Consistently trained thirty employees through in field demonstration and positive one on one coaching to minimize loss and increase sales.
- Forged and nurtured impactful relationships with customers to cultivate loyalty, boosting customer satisfaction ratings 60%.
- Interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities.
- Synthesized current business intelligence data to produce reports and polished presentations, highlighting findings and recommending changes.
- Adopted and optimized tool usage among marketing teams to deliver business results.
Studio Operations Manager (Contracted)
Johnson & Johnson
New York, NY
12.2012 - 08.2013
- Reduced operational risks while organizing data to forecast performance trends.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Maintained, analysis and operating processes of various business initiatives (e.g. brand portfolio additions, emerging/regional markets, and cross-functional project partnerships).
- Devised, deployed and monitored processes to boost long-term business success and increase profit levels 10%.
- Provided critical financial and operational information and presented actionable recommendations on both strategy and operations in order to align with Johnson & Johnson's quarterly, yearly, and longer term budgetary objectives and strategic initiatives.
- Resource to GSDO Finance support to ensure accurate spend tracking and monitoring via SAP, Ariba and internal data collection; manage studio cash flow planning and ensure availability of funds as needed.
Sales Coordinator
Maintainco Inc.
South Hackensack, NJ
07.2011 - 11.2012
- Set up appointments with potential and current customers to promote new products and services.
- Kept detailed records of sales and customer information in CRM software, updating database regularly to maintain top-notch service.
- Handled customer inquiries by staying up-to-date on market and industry trends and finding unique solutions to issues.
- Forged and nurtured impactful relationships with customers to cultivate loyalty.
- Evaluated inventory and delivery needs, optimizing strategies to meet customer demands.
- Deployed and assessed strategies for retaining customers and maximizing account servicing opportunities to promote revenue consistency.
- Offered each customer top-notch, personal service and polite support to boost sales and customer satisfaction.
- Prepared pricing strategies for current customers to enhance sales and increase profitability.
- Displayed enthusiasm and delivered great service during client meetings, resulting in boost in customer satisfaction.
Education
Bachelor of Arts And Sciences - Humanities & Social Sciences
Pennsylvania State University
University Park, PA 08.2007 - 05.2011
Skills
Market Positioning
Budgeting and Allocation
Public and Media Relations
Marketing Strategies
Audience outreach
Web analytics
Social media activities
Revenue Generation
Software
Excel/Word/PowerPoint
Wordpress
Adobe Illustrator
Adobe InDesign
MailChimp
SalesForce
Google Suite
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Hobbies
Crossfit / Dungeons & Dragons / Video Editing / Voice Acting
Quote
We are part of this universe; we are in this universe, but perhaps more important than both of those facts, is that the universe is in us.
Neil deGrasse Tyson
Timeline
Marketing Manager
CE Elantech
05.2021 - Current
Sales Manager
Quality 1st Basement Systems
09.2017 - 09.2021
Channel Account Manager
Tesla
08.2013 - 09.2017
Studio Operations Manager (Contracted)
Johnson & Johnson
12.2012 - 08.2013
Sales Coordinator
Maintainco Inc.
07.2011 - 11.2012
Bachelor of Arts And Sciences - Humanities & Social Sciences
Pennsylvania State University
08.2007 - 05.2011
Hobbies
Crossfit / Dungeons & Dragons / Video Editing / Voice Acting