Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Michael Doerfler

Flat Rock,NC

Summary

Detail-oriented team player with strong organizational and interpersonal skills. Proven ability to efficiently manage and prioritize multiple projects simultaneously. Committed to delivering exceptional results and exceeding expectations in a dynamic work environment.

Overview

17
17
years of professional experience

Work History

Vice President of Sales and Marketing

Emerald Transportation Solutions
06.2023 - Current
  • Drove company branding efforts to increase market presence and brand recognition.
  • Developed overall marketing strategy to support Emerald sales initiatives.
  • Supported business development efforts and collaborated with sales team on special campaigns.
  • Played an instrumental role in shaping company messaging, ensuring consistency across all promotional materials.
  • Developed innovative marketing campaigns that resulted in significant increases in brand awareness.

Strategic Account Manager

TODCO Doors and Ramps
12.2021 - 06.2023
  • Restored brand integrity and relationship with TODCO key national account, Utility Trailer Manufacturing.
  • Served as the primary point of contact for all account-related matters, building trust with key influencers and decision makers.
  • Managed a portfolio of key accounts, ensuring high levels of client satisfaction and retention.
  • Developed customized strategies for each account, resulting in stronger partnerships and improved outcomes.
  • Collaborated cross-functionally to address client needs promptly and efficiently.
  • Established regional truckload delivery program, lowering customer costs, reducing damage and significantly increasing profitable revenue by re-capturing lost business.

Director of Sales and Marketing

Emerald Transportation Solutions
04.2020 - 12.2021
  • Refreshed Emerald brand, developing all collateral materials and directing initial efforts with 3rd party marketing agency for a complete website overhaul.
  • Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
  • Implemented systems and procedures to increase sales.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Upgraded and refined online marketing campaigns. Regularly reported results and made recommendations for continuous improvement.
  • Provided professional photography and graphic arts services in order to elevate product presentations.
  • Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.

ERP Software Project Manager

Emerald Transportation Solutions
04.2020 - 12.2021
  • Planned, designed, and scheduled phases for ERP introduction, deliverables and launch.
  • Established effective communication among team members for enhanced collaboration and successful project completion.
  • Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
  • Provided detailed project status updates to stakeholders and executive management.
  • Provided detailed technical and operational direction in project challenges.
  • Coordinated material procurement and required services for projects within budget requirements.
  • Enhanced team performance with targeted training programs, addressing skill gaps and promoting professional development.
  • Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
  • Reported regularly to managers on project budget, progress, and technical problems.

Director of Sales and Marketing - New Products

Mickey Truck Bodies
07.2018 - 10.2019
  • Rolled out a completely new refrigerated truck body product line for Mickey Truck Bodies.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Compiled and analyzed data to determine approaches to improve efficient production and delivery methodology.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Delivered recommendations to long-term accounts to promote brand awareness to key audience.
  • Successfully achieved the adoption of new composite technologies in order to lower production costs, reduce lead times and improve overall customer value.

Regional Sales Manager

Palfinger Liftgates
07.2014 - 07.2018
  • Increased regional sales revenue by over 300% by implementing strategic marketing plans and nurturing key client relationships.
  • Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
  • Conducted product demonstrations and presentations to potential clients to capture more sales.
  • Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
  • Attended industry conferences and trade shows to stay up-to-date with market trends and customer needs.
  • Managed leading national account (Ferguson Enterprises).


District Sales Manager

Kidron Division of VT Hackney
03.2011 - 07.2014
  • Increased sales revenue by developing and implementing effective sales strategies for the district.
  • Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
  • Assessed competitive landscape regularly to adapt strategies accordingly and maintain a leading position in the market.
  • Contributed to company growth by identifying new market opportunities for product expansion.
  • Devised strategies for retaining accounts, delivering polished sales presentations and promoting brands and products.
  • Communicated product quality and market comparisons by creating sales presentations.

Aftermarket Manager

Kidron Division of VT Hackney
03.2007 - 03.2011
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Achieved departmental goals by developing and executing strategic plans and performance metrics.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Cross-trained existing employees to maximize team agility and performance.
  • Reduced operational costs through comprehensive process improvement initiatives and resource management.

Education

No Degree - English, Economics

College of Wooster
Wooster, OH

Skills

  • Search Engine Optimization
  • Direct Mail Campaigns
  • Team Collaboration
  • Effective Communication
  • Adaptability and Flexibility
  • Decision-Making
  • Sales process
  • Strategic Planning
  • Product Launches
  • B to B sales
  • Business Analytics
  • Brand Marketing

Additional Information

Software and Application Capabilities:


- All Microsoft products and applications, including Teams, Sharepoint, Office 365 and Project Tracking

- Adobe Illustrator

- Adobe Photoshop

- Adobe InDesign

- Mailchimp (Design and Execution)

- CRM Software

- ERP (eCi M1)


Online Marketing:


- SEO and Keyword Optimization

- Website Development and Navigation

- Social Media


Timeline

Vice President of Sales and Marketing

Emerald Transportation Solutions
06.2023 - Current

Strategic Account Manager

TODCO Doors and Ramps
12.2021 - 06.2023

Director of Sales and Marketing

Emerald Transportation Solutions
04.2020 - 12.2021

ERP Software Project Manager

Emerald Transportation Solutions
04.2020 - 12.2021

Director of Sales and Marketing - New Products

Mickey Truck Bodies
07.2018 - 10.2019

Regional Sales Manager

Palfinger Liftgates
07.2014 - 07.2018

District Sales Manager

Kidron Division of VT Hackney
03.2011 - 07.2014

Aftermarket Manager

Kidron Division of VT Hackney
03.2007 - 03.2011

No Degree - English, Economics

College of Wooster

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Michael Doerfler