Michael Edward
Summary
Senior Hotel Executive — General Manager Progressive, revenue-focused hospitality leader with 25 years of progressive hotel experience across premier lifestyle and luxury brands known for destination food & beverage, events and owner partnerships. Demonstrated ability to launch and reposition signature outlets, grow TRevPAR and F&B RevPAR, optimize flow-through, lead capital projects and build culture-forward teams. Track record of exceeding owner expectations through disciplined P&L management, innovative F&B programming and integrated commercial strategies.
Overview
25
25
years of professional experience
1
1
Certification
Work History
General Manager
The New York EDITION (Marriott EDITION)
01.2020 - 01.2025
- - Full P&L responsibility for a 273-room lifestyle hotel with three signature outlets (signature restaurant, rooftop bar and lobby concept), ~15,000 sqft meeting/banquet space and spa; annual revenues ~$50M; team of 300+.
- - Delivered a 24% increase in TRevPAR and 38% growth in F&B RevPAR (2020–2024) by repositioning outlets as market destinations, renegotiating vendor contracts, and implementing dynamic outlet pricing and private-dining packages.
- - Launched a chef-driven restaurant and rooftop bar partnership that produced $7.1M incremental annual outlet revenue within 18 months and achieved outlet flow-through of 35% vs. 20% baseline.
- - Increased banquet conversion 48% and average banquet check by 20% through a new events playbook, hybrid virtual/in-person packages, and direct partnerships with local agencies and corporate bookers.
- - Led a $9M F&B and meeting pre-function renovation with ownership; project completed on time, under budget, resulting in ADR lift of 11% and measurable uplift in group pick-up.
Task Force General Manager
Ennismore / Independent Lifestyle Turnaround
01.2018 - 01.2020
- - Executed rapid stabilization and repositioning for three lifestyle hotels with underperforming F&B and group revenue; assignments included outlet rebranding, team reshaping and owner reporting.
- - Achieved average TRevPAR improvement of 19% and outlet RevPAR growth of 31% across task force properties within 12 months.
- - Instituted centralized menu engineering, inventory controls and labor management that improved gross outlet margins by 7–9 percentage points.
Director of Operations
SLS Hotel, Beverly Hills (sbe)
01.2017 - 01.2018
- - Oversaw operations for a full-service lifestyle property (297 rooms) including Rooms, F&B, Sales, Engineering and Housekeeping; combined P&L responsibility of ~$60M.
- - Standardized SOPs across outlets and banquet teams, reducing controllable operating expenses by 4% and improving staff productivity while maintaining guest satisfaction metrics.
Director of Food & Beverage
NoMad New York (Foster + Partners / Sydell Group)
01.2012 - 01.2017
- - Owned F&B P&L for a high-profile lifestyle hotel with multiple outlets and robust events program; grew outlet revenue from $9M to $15.5M over five years.
- - Developed partnerships with Michelin-level chefs and beverage directors; launched seasonal pop-ups and weekly programming that increased local covers by 48% and social engagement by 220%.
- - Introduced premium catering and hybrid event packages, resulting in a 60% increase in banquet revenue and a 12-point improvement in outlet flow-through.
- - Reduced controllable costs by $850K annually through menu engineering, vendor renegotiations and labor productivity tools.
Director of Outlets
Thompson Chicago (Hyatt/Thompson)
01.2008 - 01.2012
- - Managed all restaurant, bar and in-house catering operations, positioning venue concepts as neighborhood destinations.
- - Negotiated local partnerships and curated programming that increased weekday covers by 38% and evening outlet revenue by 44% in two years.
- - Built career pathways for outlet talent, reducing turnover from 52% to 18% within 24 months.
Food & Beverage Manager
W New York – Times Square (Starwood / Marriott)
01.2003 - 01.2008
- - Managed outlet operations, inventory, vendor relations and payroll for high-volume F&B outlets within a 400+ room urban lifestyle hotel.
- - Implemented upsell and suggestive-sell programs contributing to a 15% increase in average check; introduced POS efficiencies that reduced order cycle time and waste.
Front Desk Agent
The Ritz-Carlton, San Francisco
01.2000 - 01.2003
- - Began hospitality career delivering luxury guest service; cross-trained in reservations, concierge and guest recovery.
- - Recognized with multiple “Ritz Values” awards for service excellence and guest recovery outcomes.
Education
Bachelor of Science - Hotel Administration
Cornell University, School of Hotel Administration
Ithaca, NY01.1999
Skills
- Opera PMS; M3 / Oracle / Infor financials
- Micros / Toast / Aloha / Maitre’D POS
- Duetto & IDeaS revenue management; Salesforce / Revinate CRM
- Advanced Excel (modeling, forecasting), PowerPoint
Accomplishments
- - Launched 8+ signature outlets and 6 major F&B partnerships resulting in consistent double-digit outlet growth; average career outlet flow-through improvement: +10–15 percentage points.
- - Managed capex and refurbishment projects totaling $25M+ (kitchens, outlet builds, meeting-space modernization), delivering measurable ROI through ADR and TRevPAR increases.
- - Implemented integrated sales + culinary event packages converting transient leads to profitable group bookings; improved group revenue mix share by 12 percentage points.
Affiliations
- - Boutique Lifestyle Leaders Association (BLLA)
- - Hospitality Sales & Marketing Association International (HSMAI)
Certification
- Certified Hotel Administrator (CHA) — American Hotel & Lodging Educational Institute
- ServSafe Manager Certification
- Advanced Revenue Management — Cornell / NYU Executive Education
- Leadership & Executive Development — Marriott / Hyatt leadership modules
Section name
- - Established mentorship and D&I hiring programs that increased internal promotions by 35% and reduced manager turnover by 22%.
- - Achieved sustained guest satisfaction scores (GSS) north of 85 and NPS improvements averaging +10–15 points during property tenures.
- - Available for relocation; open to single-property GM or cluster assignments
Timeline
General Manager
The New York EDITION (Marriott EDITION)
01.2020 - 01.2025
Task Force General Manager
Ennismore / Independent Lifestyle Turnaround
01.2018 - 01.2020
Director of Operations
SLS Hotel, Beverly Hills (sbe)
01.2017 - 01.2018
Director of Food & Beverage
NoMad New York (Foster + Partners / Sydell Group)
01.2012 - 01.2017
Director of Outlets
Thompson Chicago (Hyatt/Thompson)
01.2008 - 01.2012
Food & Beverage Manager
W New York – Times Square (Starwood / Marriott)
01.2003 - 01.2008
Front Desk Agent
The Ritz-Carlton, San Francisco
01.2000 - 01.2003
Bachelor of Science - Hotel Administration
Cornell University, School of Hotel Administration