Michael Edwards
Brentwood,TN
Summary
Multi-talented Senior Executive very knowledgeable about sales, marketing, operations and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing sales and marketing operations and motivating employees while establishing market dominance.
Expert in relationship building along with the disciplines of sales and marketing, my tenure is marked by forging key partnerships and leading teams to exceed performance goals.
With over 20 years of Global business planning, revenue development and change management serving the Law Enforcement ,Military ,First Responder, and Outdoor Sports markets.
With a forward-thinking mindset and demonstrated track record of accomplishment can bring B2B, B2G and B2C vertical channel of customers.
Overview
34
34
years of professional experience
1
1
Certification
Work History
Vice President of Sales and Marketing
MAE Group International Inc.
01.2000 - Current
- Cultivate strong relationships with key stakeholders, including customers, vendors, regulators, and governmental agencies.
- Lead cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Proficient leadership skills to motivate distribution and build competent sales channels.
- Collaborate with senior management of multiple manufacturers to develop strategic initiatives and long term goals.
- Negotiate high-value contracts that maximized profitability while mitigating risks for the organization.
- Established performance goals for department and provided methods for reaching milestones.
- Manage financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Conducted regular competitor analysis, leveraging insights gained to inform strategic decision-making processes.
- Develop new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Monitored industry trends, keeping current on latest changes and competition in industry.
- Lead development of strategic marketing plans to raise awareness and drive sales growth.
- Increased sales $150M through aggressive International sales programs, market campaigns, and new product launches.
- Develop innovative sales and marketing strategies to facilitate business expansion.
- Establish robust communication channels between internal stakeholders, resulting in more cohesive execution of crucial projects and contracts.
- Maintain P&L and shouldered corporate fiscal responsibility.
- Oversee export compliance, licensing and customs classification.
- Cultivated strong relationships with key non competing industry partners, enhancing brand visibility and credibility.
- Champion the adoption and continued management of CRM systems, improving lead management and increasing overall productivity levels within the department.
Vice President of International Sales & Marketing
Safariland Ltd.
01.1990 - 01.2015
- Cultivated strong relationships with key internal customers, distribution, governmental agencies, domestically and internationally to promote collaboration and long-term success.
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
- Established performance goals for department and provided methods for reaching milestones.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Identified opportunities to improve business process flows and productivity.
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
- Led development of strategic marketing plans to raise awareness and drive sales growth.
- Spearheaded creation of International Division.
- Increased company growth through collaboration with sales and marketing departments.
- Achieved significant cost savings through supply chain optimization efforts such as strategic sourcing initiatives and logistics improvements.
- Oversaw mergers and acquisitions activities that expanded company footprint into new markets or regions while ensuring seamless integration processes post acquisition.
- Launched new products or services in various markets by conducting comprehensive market research studies and tailoring offerings based on International / regional customer needs analysis.
- Fostered new business through participation in trade shows and initiating communications with prospective clients via phone and email .
- Developed effective business strategies to capitalize on emerging market trends.
- Increased sales $77M overall through aggressive sales program overhaul, market campaigns, and new product launches.
- Represented organization at industry conferences, training demonstrations and events.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
Education
Associate of Science - Business
Citrus College
Glendora, CASkills
- Sales and Marking
- Client Relationship Building
- International Business
- Sales Presentations
- Sales Training
- Demonstrations
- Logistics Management
- Export Compliance
- Large Client Relationship Management
- Key Account Management
- Marketing Analytics
- Strategic Planning
- Pricing strategy
- Product Launches
- Business Development
- Data-driven decision-making
- Client Base Retention
- Marketing Strategy Development
Certification
- lEAN Enterprise Training and Certification
- TQM Strategic Planning
- TQM Sales and Marketing Planning
- 4PS Analysis
- SWOT Analysis
- DOC Export Compliance
- ITAR Export Compliance
- ISO 9001 / 14001
NCAA Football Referee
NCAA Football Crew Chief in the GSC and GAC Conferences
Timeline
Vice President of Sales and Marketing
MAE Group International Inc.
01.2000 - Current
Vice President of International Sales & Marketing
Safariland Ltd.
01.1990 - 01.2015
Associate of Science - Business
Citrus College