Michael E. Shavitz
Pikesville
Summary
Dynamic sales leader with a proven track record at EYEWEAR DESIGNS LTD, driving $2.5M in first-year sales. Expert in sales strategy and territory management, I excel in account development and training programs, consistently mentoring teams to achieve ambitious growth targets. Recognized for innovative approaches and strong customer relationship management skills.
Overview
36
36
years of professional experience
Work History
Vice President US sales
EYEWEAR DESUGNS LTD
Beth Page
01.2020 - Current
- Launch a US based direct sales force
- Successfully created 10 new territories, involving recruiting, hiring, and training
- Generated first year sales of 2.5 M
- Projected and budgeted 3-year growth plan
- Recruited and mentored Regional Sales Manager
- Promoted RSM to National Sales Manager
- Continue to mentor NSM
- Created new sales programs, promotions, and sales strategies
- Involved with marketing team to implement new programs and promotions
- Created new employee-based compensation plan for sales team
- Prospected for and partnered with key accounts
- Initiated new relationships with alliances and buying groups
- Involved in product development for current collection expansion and new collection introduction
East Coast Regional Sales Manager
DeRIGO REM EYEWEAR
Sun Valley
01.2004 - 01.2020
- Manage a staff of 18 Sales Representatives in a large, multi-state region extending from Maine to Florida and for an optical frame manufacturer
- Trained the new VP for his first year at DeRigo
- Successfully created 11 new territories involving recruiting, hiring, and training new representatives for each
- Experienced consistent annual growth since 2004, expanding gross income of region to an anticipated $ 10 million in 2018
- Mentored the other 3 RSMs
- Acting VP twice due to vacancies in the position
- Projected and budgeted 5-year growth plan by territory and representative
- Implemented a 'team concept into the region'
- Instituted continual training schedules and required participation by all representatives, as well as in-store training for accounts on all levels
- Developed business strategies for each key account
- Grew MyEyeDr into the largest regional key account in the company
- Prospected for and partnered with key accounts
- Attained 'Train the Trainer' Certification from the Vision Council of America, 2007
Multi-State Territory Representatives
DeRIGO REM EYEWEAR
Sun Valley
01.1999 - 01.2004
- Called on key accounts throughout all of Maryland, Virginia, the District of Columbia, and parts of Delaware and North Carolina
- Increased overall territory sales by 700%
- Increased account base by 200%
- Named 'Sales Consultant of the Year' for 2003
Territory Manager
LIBERTY OPTICAL
Newark
01.1996 - 01.1999
- Multi-state sales representative for an optical frame manufacturer
- Increased territory sales by 33%
- Increased account penetration by 35%
- Established new accounts and serviced existing accounts, both independents and chains
- Recognized as 'Territory Manager of the Year' 1998
Sales Representative / National Sales Manager / Vice President of Sales
OUR BOTTOMS, LTD.
Jessup
01.1990 - 01.1996
- As multi-state Sales Representative for a jeans and sportswear manufacturer, hired and trained new sales representatives while also maintaining own territory
- Promoted to National Sales Manager in 1991, involved in extensive national travel and limited international travel
- Promoted to Vice President of Sales in 1994, designed, fabricated, and priced clothing line, managed New York showroom, and developed and sold major national accounts
- Managed sales force of 20M
Education
Train the Trainer -
VISION COUNCIL OF AMERICA
01.2007
Business -
UNIVERSITY OF BALTIMORE
Baltimore, MarylandSkills
- Sales strategy
- Territory management
- Account development
- Budget forecasting
- Training programs
- Customer relationship management
References
Available upon request
Phone
cell, (410) 917-8200
Timeline
Vice President US sales
EYEWEAR DESUGNS LTD
01.2020 - Current
East Coast Regional Sales Manager
DeRIGO REM EYEWEAR
01.2004 - 01.2020
Multi-State Territory Representatives
DeRIGO REM EYEWEAR
01.1999 - 01.2004
Territory Manager
LIBERTY OPTICAL
01.1996 - 01.1999
Sales Representative / National Sales Manager / Vice President of Sales
OUR BOTTOMS, LTD.
01.1990 - 01.1996
Train the Trainer -
VISION COUNCIL OF AMERICA
Business -
UNIVERSITY OF BALTIMORE
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