MICHAEL FERRELL
Tacoma
Summary
Dynamic manager with a proven track record at Kohls, enhancing employee engagement and driving a 40% boost in brand awareness. Skilled in performance evaluation and operational efficiency, I excel in fast-paced environments, leveraging data-driven strategies to achieve significant revenue growth and foster strong client relationships.
Overview
12
12
years of professional experience
Work History
Manager
Kohls
Bonney Lake
09.2023 - Current
- Managed team of 30 employees, fostering collaboration and accountability.
- Led a successful pivot to a subscription-based revenue stream.
- Achieved strategic objectives by implementing targeted action plans.
- Defined key performance metrics to track progress and drive strategic goals.
- Boosted team efficiency by 25%.
- Boosted repeat sales by 30%.
- Boosted brand awareness by 40%.
- Introduced innovative customer service protocols.
- Developed employee engagement initiatives that increased participation and morale.
- Engineered a performance review system.
Manager/Sales
General Nutrition Centers
Auburn
07.2020 - 10.2024
- Opened eight retail locations, expanding brand presence across multiple regions.
- Increased monthly sales by 10% through targeted strategies and team engagement.
- Developed and conducted training workshops on sales techniques, enhancing team performance.
- Improved store's visual merchandising to attract customers.
- Restructured product displays to optimize customer flow and visibility.
- Proactively resolved escalated customer complaints.
- Directed weekly sales team meetings.
- Spearheaded a customer feedback initiative.
- Introduced data-driven sales strategies.
- Improved conversion rates by 4.8%.
- Increased average transaction value by $15.
- Enforced enhanced loss-prevention procedures.
- Translated daily sales data into actionable insights.
- Enhanced store layout design.
- Implemented promotional campaigns within the store to increase sales.
- Developed focused upselling techniques to increase average transaction size.
- Achieved number one for exceptional customer service out of 3,221 B.M. locations.
Manager/Sales
Pier One Co.
Tacoma
06.2014 - 02.2020
- Achieved 30% growth in impulse purchases.
- Implemented strategies that led to a 25% increase in average basket size.
- Directed weekly sales team meetings.
- Provided ongoing coaching to improve sales performance.
- Introduced targeted upselling strategies.
- Collaborated with marketing team to develop promotional strategies.
- Analyzed KPIs to identify areas for improvement and adjust strategies.
- Achieved budget objectives through strategic resource allocation and monitoring.
- Developed onboarding program for 30 new team members to enhance integration and performance.
- Led the opening of 15 new locations.
- Improved store layout and displays to attract customer attention.
- Worked closely with inventory teams to ensure stock availability.
- Forecasted customer demand.
- Designed employee incentive program.
- Achieved results over 12 years.
Education
MBA - Business Administration and Management
Arizona State University
Tempe, AZ, USA01.1993
High School - General Studies
Curtis Senior High School
University Place, WA01.1983
Skills
- Revenue growth strategies
- Sales forecasting
- Client management
- Performance evaluation
- Performance tracking
- Operational efficiency enhancement
- Customer service standards
- Employee involvement
- Fast-paced adaptability
- Product display strategies
Affiliations
- Marry Bridge Children's Hospital Festival of Trees (tree designer)
- Rotary (also tree designer)
- Eagle Scout
Timeline
Manager
Kohls
09.2023 - Current
Manager/Sales
General Nutrition Centers
07.2020 - 10.2024
Manager/Sales
Pier One Co.
06.2014 - 02.2020
MBA - Business Administration and Management
Arizona State University
High School - General Studies
Curtis Senior High School