Summary
Overview
Work History
Education
Skills
Timeline
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Michael Fierk

Brighton,MI

Summary

Results-driven Digital Strategy & Innovation Manager skilled in program and product management, strategic planning, and design thinking. My approach emphasizes understanding the reasoning behind new opportunities and challenges, leading to a record of successful launches and management of innovative digital experience programs. Experienced in optimizing budgets to reduce costs and driving revenue growth while proficient in research and trend analysis, resulting in continuous improvement.

Overview

12
12
years of professional experience

Work History

Digital Brand Strategy & Innovation Manager

General Motors
02.2022 - 06.2023
  • Demonstrated effective leadership by overseeing and coordinating a team of three to achieve project objectives and deadlines, ensuring a collaborative work environment
  • Implemented a fully transactional model strategy, allowing customers to purchase vehicles online and driving attributable revenue growth of 4.7%
  • Employed Design Thinking methodology to create an interactive reservations playbook, reducing reservation lead times by 40%
  • Contributed to a sustained 30% average quarterly growth in Digital Retailing leads for three consecutive quarters, maintaining the highest lead conversion among GM leads
  • Optimized line of business budget, reducing costs by 50% and eliminating external spend through resource allocation and cost-saving initiatives
  • Defined and executed Reservations, Shopping and Buying personalization strategy to align with customers for life initiatives
  • Streamlined B2B communication channels between OEM and customer, resulting in increased customer satisfaction and retention.

Senior Product & Program Manager - Digital Innovation

General Motors
06.2018 - 02.2022
  • Implemented SSM's Innovation Accelerator, leveraging programmatic innovation and crowd-sourcing new ideas to drive continuous improvement
  • Developed a comprehensive strategy for the certified pre-owned program with the aim of generating an estimated $100M in revenue
  • Launched T3 Protection Plan eCommerce program, boosting GM and Dealer profitability by $10M
  • Aligned innovation initiatives with overall business strategy and identified opportunities to address customer pain points and challenges attributing to $6M cost reduction
  • Collected customer requirements, directed testing, and conducted continuous evaluations to proactively adjust marketing approaches and ensure maximum customer satisfaction
  • Managed idea and project prioritization utilizing design thinking decisioning criteria to ensure optimal resource allocation and project success utilizing a start-up POV
  • Defined success metrics and leveraged data to inform decision-making, track performance, and continuously improve eCommerce customer and dealer experiences
  • Created and delivered product strategy, functional roadmaps, and development artifacts for production releases, ensuring effective project execution and delivery.

Senior Product Manager

General Motors
03.2013 - 06.2018
  • Led a team of four members in the successful global launch of a CRM application across 22 countries, resulting in a $10 million benefit for GM
  • Managed team to develop and implement sales reporting tools in-house, saving $5M annually
  • Collaborated with cross-functional stakeholders to identify opportunities and develop visions, strategies, and requirements for solutions
  • Drove product execution throughout lifecycle (Agile, Iterative, Waterfall)
  • Developed requirements, testing, and risk identification for IT projects in collaboration with business and PMO
  • Developed multiyear IT innovation roadmaps aligned with corporate goals.

Business Analyst

Masco Cabinetry
05.2011 - 12.2012
  • Collaborated closely with the Dealer Sales Team to align the Salesforce platform with dealer channel strategies and deliverables, resulting in a 20% reduction in redundancies
  • Developed solutions to leverage database for additional business processes or functions.

Education

BBA - IT Management

University of Michigan
Dearborn
08.2011

Skills

    Team leadership and coaching

    Program management and development

    Strategic planning and execution

    Design Thinking / Human-Centered Design

    Continuous improvement

    Root cause analysis

    Qualitative / Quantitative data analysis and research

    Cross-functional leadership

    Effective prioritization

    Customer Journey Mapping

    Digital marketing

    UX and UI design

    Personalization marketing and loyalty

    Product development

Timeline

Digital Brand Strategy & Innovation Manager

General Motors
02.2022 - 06.2023

Senior Product & Program Manager - Digital Innovation

General Motors
06.2018 - 02.2022

Senior Product Manager

General Motors
03.2013 - 06.2018

Business Analyst

Masco Cabinetry
05.2011 - 12.2012

BBA - IT Management

University of Michigan

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Michael Fierk