Michael Franklin
Digital Marketing
Las Vegas,NV
Summary
Highly motivated and creative Marketing Specialist with over 10 years’ experience in graphic design for web-based programming including HTML and CSS, and printing. Skilled in branding, creating consistent business profiles across multiple platforms. As well as budgeting, monitoring, and ensuring customer satisfaction. Adobe certified in Illustrator, Photoshop, InDesign, and Dream Weaver. PROFESSIONAL SKILL SETS Brand Management Web Development Advertising Public Relations Customer Service Motivating Budget Management Team Building and Training Goal Setting
Overview
25
25
years of professional experience
3
3
years of post-secondary education
Work History
CEO
MCNM LLC
Las Vegas, NV
01.2006 - Current
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.
- Established foundational processes for business operations.
- Procured and coordinated new resources to achieve sales targets within optimal timeframes.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.
- Directed market expansions to propel business forward, meet changing customer needs.
Graphic and Website Design Instructor/Digital Marketing Specialist
Professional Institute of Technology
Las Vegas, NV
10.2018 - Current
- Designed website layouts, templates and unique branded looks.
- Worked with clients to gather and define requirements, establish scopes and manage project milestones.
- Completed in-depth product design tests using updated software tools.
- Put together videos for social media, advertising and informational purposes.
- Developed creative design for print materials, banners and signs.
- Employed design fundamentals when selecting typography, composition, layout and color in design work.
Digital Marketing Executive
Family Court Helpline
Las Vegas, NV
04.2019 - Current
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Supported new client acquisition with superior strategy and world-class presentations.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
Graphic Designer
Kingdom Problem Solvers
Las Vegas, NV
09.2022 - Current
- Designed website layouts, templates and unique branded looks.
- Worked with clients to gather and define requirements, establish scopes and manage project milestones.
- Completed in-depth product design tests using updated software tools.
- Researched trends and projected industry changes to capitalize on emerging opportunities.
- Created broad range of work using various design techniques.
- Designed creative digital displays used in online advertising for local businesses.
Education
Adobe Certified Professional - Educator - Graphic Design
Professional Institute of Technology
Las Vegas, NV 11.2020 - Current
Associate of Business Administration - Business Administration
Heritage College
Las Vegas, NV 09.1994 - 05.1995
Skills
Digital Marketing Executive
Skilled in creating professional, original, attention-getting design concepts that maintain focus on the use of the products utilizingHTML, PHP, and CSSWordPress Website Development, Plugin Integration and extensive knowledge of professional tools within the platformProficient in Adobe Photoshop and Illustrator with an artistic eye for detail, color scheme, meaning, and emotional attachment to the mind of the client and the consumerBusiness start up
Financial leadership
Policy development and optimization
Operational leadership
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
You can't solve a problem with the same mindset that created it.
Brian Arnold
Timeline
Graphic Designer
Kingdom Problem Solvers
09.2022 - Current
Adobe Certified Professional - Educator - Graphic Design
Professional Institute of Technology
11.2020 - Current
Digital Marketing Executive
Family Court Helpline
04.2019 - Current
Graphic and Website Design Instructor/Digital Marketing Specialist
Professional Institute of Technology
10.2018 - Current
CEO
MCNM LLC
01.2006 - Current
Associate of Business Administration - Business Administration
Heritage College
09.1994 - 05.1995