Summary
Overview
Work History
Education
Skills
Certification
Timeline
AssistantManager
Michael Freire

Michael Freire

Miami,FL

Summary

Michael Freire is a seasoned digital marketing professional with a proven track record of successfully managing and driving high intent consumer leads to his past clients and companies. Having worked with clients in various industries, Michael has dynamically adapted to a multitude of different strategies across different verticals including but not limited to Google Ads, Bing Ads, and Social Media Advertising.

Overview

12
12
years of professional experience
7
7
Certification

Work History

Sr. SEM Manager - Performance Marketing

Renuity
Coral Gables, FL
12.2022 - 06.2023
  • Created and implemented designated pay-per-click landing pages from scratch for multiple products to be leverage throughout different marketing channels
  • Oversee 9 separate companies Renuity has acquired with a monthly total spend >500k, while meeting conversion goals and excelling with low CPLs
  • Onboarded numerous new hires for their SEM Manager roles as the most senior member of the team
  • Generate >$15,000,000 in total sales from SEM alone beginning in January 2023
  • Worked alongside various channel managers (email marketing & social media) to leverage a fully holistic marketing approach from upper to lower-funnel tactics
  • Devised a go-to-market strategy for 8 U.S. regions while providing a robust roadmap of assets to create and test
  • Consistent A/B and multi-variant landing page tests, from creation to optimization

SEM Manager

HawkSEM
Miami, FL
07.2022 - 11.2022
  • Managed over $80,000 in Google Ads budgets for 6 different clients in unique industries including SAAS.
  • Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
  • Proposed online or multiple-sales-channel campaigns to marketing executives.
  • Improved search-related activities through ongoing analysis, experimentation or optimization tests.
  • Established core metrics for projects based upon client needs.

SEM Analyst

Kaplan
Miami, FL
05.2020 - 06.2022
  • Worked as a prominent analyst overseeing up to 1.5 million dollars of media budget per month
  • Implemented various different strategy types as I collaborated alongside Google personnel to achieve positive ROAs MoM and QoQ
  • Daily task's included search term reporting and exclusions, reviewing and optimizing budgets as needed to meet monthly targets, composing competitive reports, creating negative keyword lists, keyword mining, forecasting, refreshing ad copy, and communication with other teams to dissect analytics and capitalize on our learnings.

SEM Manager

Young & Rubicam – The Bravo Group
Miami, FL
06.2018 - 12.2019
  • Strategized, proposed, and executed AdWords campaigns Nationwide to reach and convert within the U.S
  • Hispanic market
  • Managed over 2 million dollars per year of AdWords campaigns as the sole SEM specialist
  • Strategized annual plans for numerous clients in different industries including telecommunications, automotive, sports television, and construction
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments

SEO/SEM Specialist

MethodGroupe
Doral, FL
01.2017 - 01.2018
  • Management of all search campaigns including but not limited to proposals, strategy decks, implementation and optimization of all campaigns
  • Created, analyzed, and reported metrics monthly for all search clients
  • Working holistically across media platforms (Twitter, Facebook, Streaming Radio) in conjunction with AdWords to create the desired ROI goals of the client
  • Analyzed SEO outreach goals and presented findings to marketing director
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords

Account Manager/Director of Paid Marketing Operations

Clic Inc
Doral, FL
11.2015 - 01.2017
  • Building, Optimizing, and Managing AdWords campaigns for 40+ companies
  • Manage over 80k in marketing budget monthly and over 1 million per year
  • Consistently working with digital CRM tools, Reporting Tools, and holding weekly conference calls to train and educate my clients on how to grow their business
  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms
  • Devised strategies to perform at required goal level and achieve monthly quota

Education

BBA - Business Management

Purdue University
05.2022

Associate of Arts - Business, marketing

Miami Dade College
01.2014

Skills

  • Google AdWords
  • Google Search Ads 360
  • Bing Ads
  • YouTube Advertising
  • Facebook Advertising
  • Google Ads Editor
  • Bing Ads Editor
  • Client Retention Specialist
  • Instapage & Unbounce
  • Google Tag Manager
  • Google Analytics
  • Local Service Advertising
  • Strategic planning & Forecasting
  • SEMrush Google Looker Studio
  • MailChimp
  • Hubspot
  • Adobe Analytics
  • Demand Generation Marketing

Certification

  • Google Ads Certification
  • Microsoft Ads Certification
  • Google Ads Display Certification
  • Google Ads Video Certification
  • Shopping Ads Certification
  • Universal Analytics Certification
  • Search Ads 360 Certification

Timeline

Sr. SEM Manager - Performance Marketing

Renuity
12.2022 - 06.2023

SEM Manager

HawkSEM
07.2022 - 11.2022

SEM Analyst

Kaplan
05.2020 - 06.2022

SEM Manager

Young & Rubicam – The Bravo Group
06.2018 - 12.2019

SEO/SEM Specialist

MethodGroupe
01.2017 - 01.2018

Account Manager/Director of Paid Marketing Operations

Clic Inc
11.2015 - 01.2017

BBA - Business Management

Purdue University

Associate of Arts - Business, marketing

Miami Dade College

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