Michael Fresina

Developed and executed communications plans for Innovation and Digital Transformation of the nation's fifth-largest public accounting firm; Introduced new messaging series and platforms, advised leadership on change management as well as the introduction, and implementation of emerging technologies - particularly artificial intelligence. Impacts included: executive visibility, media releases, executive media training, and more.

In addition to all internal and external communications responsibilities, was also responsible for (re)branding the College of Computing and Informatics (CCI), the fastest-growing College in the UNC System and largest producer of CS talent in the Carolinas; wrote, photographed, and designed all collateral materials, website updates, brochures, posters, digital displays, social media, etc; Convocation host/emcee; Planned 20th-anniversary celebrations of the College and also its Cybersecurity program; Earned three national awards from Educational Advertising Awards for first-ever enrollment advertising campaign.

• Communications, Strategy and Brand Building Consultant
• Digital Media/Marketing Consultant - WACH Marketing.
• Co-host of ESPN's Golf Shop Radio Show.
• Tournament Director, LPGA's Symetra Tour, 2012-2014: Coordinate and execute all aspects of an annual LPGA event featuring 144 professional female golfers from 22 countries.

Managed all aspects of publishing two national consumer titles, NASCAR Scene and NASCAR Illustrated, and a 24/7 news site, SceneDaily.com, with a combined operating budget of >$10M and a staff of 50; Managed through difficult 2010 and 2012 restructuring of division, including the elimination of one product and a 50% staff reduction.

Directed resurgence of 30-year-old monthly glossy; Managed budgets, and coordinated photo and editorial functions; Wrote 17 of 30 cover features; Negotiated vendor and contributor contracts.

Launched a division producing commemorative magazines and coffee table books; Negotiated all vendor, contributor, and advertising contracts.