Michael Fries

• Creative lead, responsible for managing social media accounts for Mark Wahlberg and his businesses, including but not limited to, filming and editing content that aligns with personal brand and businesses (F45, Performance Inspired Nutrition, Wahlburgers, Municipal, Flecha Cantina), utilizing various social media platforms and technology.
• Develop, design, and produce short form organic digital content aligned with platform best practices and editorial calendars. Responsible for domestic and global day-to-day operations and content calendar for Mark Wahlberg.
• Responsible for driving projects from concept to completion, managing cross-functional teams, overseeing budgets and timelines, and ensuring the final product meets both creative and technical standards
• Write, edit, and refine copy for marketing, advertising, digital, social, and print assets across all Mark's businesses
• Collaborate with executives and stakeholders to develop an organic media strategy showcasing brand culture and lifestyle to ensure messaging aligns with Mark's brand voice.
• Increased engagement month over month for three different accounts for a 150% increase in views from 2022-Present, totaling 15.6 million new followers.
• Manage and communicate key performance indicators to team providing insights and recommendations to optimize future campaigns.

Oversaw all elements of development, pre-production, production and post production for two seasons of acclaimed HBO MAX documentary series WAHL STREET.

• Oversaw post-production team, set direction and crafted storylines, working directly with network executives all the way through delivery of episodes, ensuring quality and adherence to KPIs.
• Created and managed storylines for 16 x 30 min episodes, ensuring compelling narratives.
• Managed key talent throughout show duration, fostering strong relationships and ensuring smooth production. Researched and booked interviews with A-list celebrities, including Michael Rubin, Jeanie Buss, Dana White, and Tyler Perry, creating engaging content opportunities.
• Organized and scheduled production shoots, optimizing resources for programming. Coordinated with vendors for quotes, timelines, and specifications while hiring and managing camera operators, production assistants, audio techs, story producers, and editors.
• Developed and pitched non-scripted show ideas to networks and streamers, identifying new content opportunities.

• Developed project proposals aligning with creative vision and budget constraints for Emmy Award winning non-scripted production company.
• Created pitch decks and produced sizzle reels for over 125 projects, selling 30+ projects, demonstrating creative development and programming skills.
• Managed development slate of over 300 projects in various phases of development, pre-production, and production, utilizing management and organizational skills.
• Coordinated logistics for talent and crew, facilitating seamless production operations and enhancing local marketing efforts.

• Developed comprehensive reports to facilitate program evaluation and inform decision-making.
• Managed stakeholder communication to align project goals and expectations.
• Implemented process improvements that streamlined workflow and reduced redundancies in project execution.
• Coordinated project timelines and resources to improve operational efficiency across multiple initiatives.