Michael Fryhoff
Rancho Cucamonga,CA
Summary
Dedicated Sales Manager recognized for building strong working relationships with clients, buyers and suppliers. Skillful in identifying trends, structuring dynamic sales teams and developing and implementing strategies to elevate brand. Proficient in Microsoft Programs and Forward Buying software . Informative and thorough professional with passion for problem-solving with creative approach.
Overview
19
19
years of professional experience
Work History
V.P. Sales and Warehousing
Specialty Foods International
09.2013 - 09.2023
- Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Fostered performance development of staff through ongoing coaching and mentoring on best practices.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Developed and implemented account management plans to establish customer satisfaction.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
- Established and maintained positive relationships with vendors to determine product availability and quality.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
- Monitored and adjusted pricing based on market trends and customer feedback to meet expectations and increase sales.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed accounts to retain existing relationships and grow share of business.
- Implemented systems and procedures to increase sales.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Drove sales by developing multi-million dollar contract sales.
V.P. Sales
Morco Foods
02.2005 - 09.2013
- Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Fostered performance development of staff through ongoing coaching and mentoring on best practices.
- Executed marketing programs and methodologies to increase customer loyalty.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
- Established and maintained positive relationships with vendors to determine product availability and quality.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
- Developed and implemented account management plans to establish customer satisfaction.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
- Implemented systems and procedures to increase sales.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Prepared sales presentations for clients showing success and credibility of products.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Education
No Degree - Business Administration
Cal State Northridge
Northridge, CASkills
- Staff Management
- Service Promotions
- Market Identification
- P&L Responsibility
- Database Management
- Expense Reporting
- Persuasive Selling
- Interpersonal and Written Communication
- Retail Knowledge
- Sales Presentation
- Opportunity Identification
- Managing Budgets
- Data Analysis
- Profit Growth Strategies
- Sales Expertise
- Order Management
- Product Promotion
- Goals and Performance
- Regional Sales and Support
- Lead Generation
Timeline
V.P. Sales and Warehousing
Specialty Foods International
09.2013 - 09.2023
V.P. Sales
Morco Foods
02.2005 - 09.2013
No Degree - Business Administration
Cal State Northridge
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