Michael Galloway

• Developed, implemented and oversaw a robust Influencer Program of 1,000+ creators/influencers and built a team of 5 highly skilled Influencer marketers. This resulted in over 4 million impressions, 1,500 pieces of content and over $100,000 weekly attributable revenue.
• Established an internal standard of best influencer practices, SOPs, KPIs, including establishing influencer objectives, priorities, and processes consistent with our company goals.
• Work cross-functionally with e-commerce, digital, social, and design teams to ensure partners content is on brand and can be whitelisted and repurposed effectively.
• Effectively present data-based results and KPI's to leverage successes to build upon further work and initiatives.
• Develop meaningful relationships with creators and influencers that results in authentic and persuasive storytelling.

• Developed, implemented and managed a robust Influencer Program of 500+ influencers resulting in a 1 million weekly impressions and 1,000 content pieces per week.
• Mentored and led a team of 10 to consistently hit their individual goals with supporting data from their KPIs as well as collectively as a team hitting overall marketing achievements.
• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers. 850% Revenue increase in January 2021 in comparison to January 2020.
• Evaluated target market research and adjusted strategy to address competitive influences and changing markets.
• Utilized the SOPs I created for social media best practices, customer interaction and guerilla marketing to increase social media visibility and organic growth for a yearly increase of 1,100%
  

• Develop and execute end to end influencer marketing operations, strategies and creative campaigns across all social media platforms.
• Consistently delivered TikTok Spark Ad content that delivered a 3x ROI.
• Actively keep a pulse on emerging influencers and trends through all platforms to always give authentic campaign briefs unique to each creator.
• Effectively present data-based results and KPI's to leverage successes to build upon further work and initiatives.
• TikTok highlighted my work as one of the best creator/brand collaborations. Deemed as "clever, engaging, organic, informative" while being one of their top preforming ads on the entire platform.

• Increased customer engagement through social media.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
• Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
• Wrote engaging and successful marketing, advertising and website copy.

I found a way to put my two favorite things together (sports and analytics) as I started a Daily Fantasy Sports Consulting Company. Over time, my true passion for Marketing emerged. The desire to learn and execute marketing initiatives outgrew my desire to consult on Daily Fantasy Sports.