Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Michael Galvan

Savannah,GA

Summary

A seasoned marketer with a decade of experience leveraging cutting-edge technology to boost marketing performance, driving significant market share, and fostering business growth.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Manager, SEO & Social Media

Corvee LLC
10.2021 - 06.2023
  • Pioneered an innovative multi-channel social media strategy, which resulted in a doubling of engagement within the first quarter and reaching over 50K YouTube views in the first 30 days with zero ad spend.
  • Integrated AI technology into existing processes, facilitating the creation of thousands of product-led pages and driving a 475% increase in organic traffic, acting as a catalyst for exponential growth.
  • Liaisoned effectively with industry influencers and thought leaders, leveraging connections to increase brand awareness and promote engagement.
  • Improved UI via layout design and heatmap software to decrease bounce rate on the highest traffic section of the website.

Web Strategy Manager

Optum Health
01.2018 - 01.2021
  • As product marketer , Led a digital transformation team to optimize app store and Google Play initiatives, achieving a dramatic improvement in app ranking from 75 to 7 on Google Play and from 105 to 10 on the Apple App Store.
  • Orchestrated SEO technical audits and revisions, resulting in a 225% boost in organic traffic, thereby enhancing the brand's online visibility and growth.
  • Prepared performance reports and BI dashboards for executive leadership.
  • Set up SEO tracking tools and executive dashboard, overseeing SEO technical audits and revisions on digital marketing platform websites.
  • Performed CRO testing on sign-up process.
  • Maintained accessibility program.


Manager of Digital Marketing

U-Haul
01.2017 - 01.2018
  • Tasked with serving as lead strategist for retail, propane, and hitch programs, promoting digital solutions for customers. Coordinated “direct-to-tv” campaigns, email initiatives, and paid marketing scenarios.
  • Conducted A/B testing with 25+ million visitors, growing revenue from organic search by 25%
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness
  • Drove cross-functional collaboration with focus on quality service delivery

Marketing Director

MarketScale
01.2016 - 01.2017
  • Constructed a new Content and Operations department from the ground up, dramatically scaling digital content for B2B brands and leading a global content makeover for a multi-billion dollar science company, marking a milestone in the company's growth trajectory.
  • Built strong relationships with industry professionals and influencers.
  • Created content and promotional materials to drive engagement and conversions.

Education

Bachelor of Arts - Rhetoric & Composition in English

University of Illinois
Champaign, IL
05.2014

Skills

  • Content Strategy Development
  • Cross-Functional Team Leadership
  • Social Media Management
  • Community Management
  • Strategic planning
  • Analytics & Reporting
  • Web Strategy & UX Design
  • Digital Communications
  • Social Media and Promotions
  • Google AdWords
  • Project Management
  • Wordpress, Webflow, Sitecore, Google Analytics, Search Console, HotJar, Canva, Figma, SEMRUSH, Salesforce, Hubspot

Certification

  • Google Analytics Certified
  • Google Adwords Certified
  • Ahrefs Certified
  • Hubpot, Inbound Certified
  • Hootsuite, Social Media Certified
  • CXL, CRO Minidegree certified

Timeline

Manager, SEO & Social Media

Corvee LLC
10.2021 - 06.2023

Web Strategy Manager

Optum Health
01.2018 - 01.2021

Manager of Digital Marketing

U-Haul
01.2017 - 01.2018

Marketing Director

MarketScale
01.2016 - 01.2017

Bachelor of Arts - Rhetoric & Composition in English

University of Illinois

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Michael Galvan