Michael Gammon

Administration

• Lead sport administration for Baseball, Volleyball, and Beach Volleyball, including staffing, budgets, scheduling, and event logistics — contributing to improved program efficiency and visibility.
• Manage and optimize annual budgets for equipment, events, and facility operations across multiple programs, aligning financial strategy with athletic and institutional goals.
• Chaired the Sun Belt Conference Game Management Committee (2024–25), helping shape league-wide best practices for game operations, compliance, and standards of excellence. Vice Chair 2023-24.
• Supervise full-time operations staff, graduate assistants, and student employees; provided mentorship, professional development, and performance management.
• Recruited and interviewed individuals for coaching jobs and other athletic department staff positions.
• Serve as primary liaison to all corporate partners and stakeholders including Adidas (Game-One), ULM Athletics corporate partners, Monroe-West Monroe CVB, band, spirit groups, and campus police — streamlining event coordination and maximizing partner value.
• Serve on 8+ university committees, including Strategic Planning, Facilities, Wellbeing, Accessibility, and Staff Senate — aligning athletics initiatives with campus-wide goals and expanding internal influence.

Branding & Marketing

• Oversee departmental branding and marketing strategy, fan engagement, promotions, and game day activations, including music, giveaways, and on-field programming.
• As the athletics representative, worked closely with the ULM Office of Marketing and Communications to revamp the athletics brand guide for the first time in over five years - driven by local history and passion for story telling.
• Led the design phase for the first black uniforms in ULM football history, along with the re-design of our primary helmets. These two items generated nearly half a million interactions across our socials in their initial releases.
• Led marketing & fan engagement fronts - including promotions for fans, game themes and ticket promotions. Through these avenues, in 2024 we hosted the largest crowd in Malone Stadium for a Sun Belt Conference football game.

Revenue Generation

• Collaborated directly with the Athletic Director to lead a student referendum campaign, resulting in the first approved athletics student fee increase in over a decade — generating over $750,000 each semester.
• Negotiate and execute usage contracts for team camps and third-party events, generating additional departmental revenue through optimized facility utilization.
• Work closely with Livesource to create new revenue streams and fan experience opportunities.

Facility & Event Management

• Successfully plan and execute all aspects of 30 plus home contests each year.
• Lead facility strategy and capital project management for major upgrades, including 3 turf field installations, a new football videoboard & fixed scoreboard, and the planning phase of the Fan-Ewing Coliseum renovation.
• Led the design and project for the first interior re-brand in over a decade in Malone Stadium, working closely with Design Display to incorporate our history, story and vision for the brand.
• Serve as game manager for all home NCAA sporting events, overseeing credentials, event staffing, emergency services, ESPN+ broadcast operations, and official accommodations — delivering a seamless and professional event experience.
• Successfully directed the 2024 Sun Belt Conference Outdoor Track & Field Championship, managing all logistics, staffing, marketing, and community engagement for a high-profile championship even

• Managed and grew a portfolio exceeding $1 million in annual sales, consistently surpassing monthly and yearly revenue targets through strategic outreach, upselling, and solution-driven selling.
• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
• Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
• Served as a key contributor to the team sales department onboarding process, team demo days and operations for the annual Marucci World Series.

• Provided academic operations support and compliance coordination for five NCAA Division I programs, ensuring athlete eligibility, degree progress, and institutional alignment with NCAA academic standards.
• Provided resources to support students in achieving career goals.
• Advised students on educational, career and social opportunities.

• Led all aspects of game day operations, including timelines, staff coordination, visiting team logistics, and in-game entertainment — ensuring a seamless and professional experience for players, fans, and partners.
• Managed all team travel logistics for the ULM Baseball Team, including booking and coordination of transportation, accommodations, and meals — delivering cost-effective and efficient travel plans across the season.