Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Michael Garcia

Winston-Salem,NC

Summary

Accomplished sales leader with over seven years of progressive experience in the K-12 foodservice industry. Specializes in strategic account management, team leadership, and revenue growth. Proven success in driving double-digit sales increases and leading customer engagement strategies across diverse markets. Adept at managing large, multi-state territories, navigating complex bid processes, and delivering customized solutions that align with USDA and district requirements. Recognized for building high-performing teams, cultivating long-term partnerships with key stakeholders, and executing market expansion initiatives. Seeking to leverage K12 experience and industry expertise to lead a high-impact regional sales team within Tyson Foods.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Regional Sales Manager, K-12 Foodservice

Tyson Foods
06.2021 - Current
  • - Lead sales operations across North and South Carolina, achieving a 30% year-over-year increase in poultry and prepared product sales.
  • - Cultivate and manage strategic relationships with school districts, foodservice directors, and distributor partners to ensure alignment with growth objectives.
  • - Collaborate cross-functionally with product development, marketing, and customer service to execute sales strategies and support customer events and product presentations.
  • - Analyze bid opportunities, negotiate pricing, and contribute to regional business planning and AOP execution.

Regional Sales Manager, K-12 Segment

Wawona Frozen Foods
06.2017 - 06.2021
  • - Directed multi-state territory (CA, TX, AZ, NM), driving 70% growth in product volume through new business acquisition and enhanced district penetration.
  • - Successfully secured major K-12 accounts including Los Angeles Unified School District, Dallas ISD, and the Super Co-Op—California’s largest K-12 purchasing group.
  • - Developed marketing strategies and collateral tailored to the K-12 segment; managed broker relationships to maximize territory performance.
  • - Maintained in-depth knowledge of USDA guidelines for frozen fruit and ensured compliance in all sales initiatives.

Law Enforcement Officer

City of Winston-Salem Police Department
06.2014 - 06.2017
  • - Exercised sound judgment and leadership in high-pressure situations, reinforcing capabilities in conflict resolution and community engagement.
  • Conducted thorough investigations of criminal activities, gathering evidence and interviewing witnesses.
  • Analyzed crime trends to inform proactive policing initiatives and resource allocation.
  • Responded swiftly to emergency calls, providing assistance during critical incidents.

Special Education Assistant

Chapel Hill-Carrboro City Schools / Clovis Unified School District
01.2008 - 01.2014
  • - Supported classroom instruction for students with autism spectrum disorders; developed individualized strategies to improve educational outcomes.

Education

Bachelor of Science - Business Administration

Bellevue University
Bellevue, NE
11-2025

High School Diploma - undefined

Buchanan High School
Clovis, CA
01.2007

Skills

  • Strategic Sales Planning & Execution
  • Regional Team Leadership & Coaching
  • Commodity reprocessing expertise
  • Major Account Development & Retention
  • Cross-Functional Collaboration & Internal Alignment
  • CRM & Sales Forecasting Tools (Salesforce, Excel)
  • Strong Verbal & Written Communication
  • Conflict Resolution & Motivational Leadership
  • Sales leadership
  • Customer service
  • Business development and planning

Certification

  • - ServeSafe Certified
  • - Member, American Commodity Distribution Association (ACDA)

Timeline

Regional Sales Manager, K-12 Foodservice

Tyson Foods
06.2021 - Current

Regional Sales Manager, K-12 Segment

Wawona Frozen Foods
06.2017 - 06.2021

Law Enforcement Officer

City of Winston-Salem Police Department
06.2014 - 06.2017

Special Education Assistant

Chapel Hill-Carrboro City Schools / Clovis Unified School District
01.2008 - 01.2014

High School Diploma - undefined

Buchanan High School

Bachelor of Science - Business Administration

Bellevue University

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