Michael Gendreau

· Lead a talented and diverse team responsible for leveraging T-Mobile's +$100M sports portfolio to drive marketing and business goals across enterprise business groups. Currently serving as interim Sponsorships team lead, which includes expanded oversight across hospitality, naming rights venues, and regional partnership verticals.

· Spearheading transformation of T-Mobile’s sports sponsorship strategy, partnering closely with internal technology groups to deeply integrate and showcase product and services within our partner ecosystem. Delivered $30M in revenue for our business group via partnership integrations in 2023.

· Lead cross-functional planning and execution of all integrated sports marketing campaigns. Extensive experience working with internal and external stakeholders to deliver award-winning sponsorship activation across a diverse set national and local sports partners.

· Lead development of annual sponsorship strategies across legacy and emerging lines of business. Responsible for audience and market analysis, portfolio development, partnership negotiation, establishing KPIs, on-going performance evaluation, and executive reporting.

· Leading efforts to centralize T-Mobile’s internal hospitality process with emphasis on maximizing ROI through expanded enterprise engagement and standardized post-event reporting.

· Diligent oversight of partnerships and activation budget, partnering with Finance leadership on strategic planning, annual forecasting, and executive communication.

· Led teams that supported CPG, QSR and Telco clients with portfolio planning, property valuation, DTD relationship management, campaign development, contract negotiation and ROI assessment.

· Accounts serviced & relationships managed during my tenure:

· PepsiCo: NFL, MLB, MLS

· Papa John's: NFL, MLB, NHRA

T-Mobile: MLB