Summary
Overview
Work History
Education
Skills
Timeline
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MICHAEL GOLDSTEIN

West Orange,NJ

Summary

Dynamic marketing leader with extensive experience at iHeartmedia, specializing in brand strategy and campaign management. Proven track record of driving significant ROI through innovative multi-platform campaigns. Exceptional client relationship management and team leadership skills, successfully executing over $2 million in annual campaigns while fostering long-lasting partnerships.

Overview

29
29
years of professional experience

Work History

Director of Brand Marketing

iHeartmedia
04.2019 - Current
  • Work with mid – large, and Fortune 500 companies to design, build and create custom marketing campaigns that helped to reach KPI’s, increased their brand recognition, and delivered strong ROI, through broadcast radio, iHeartRadio streaming audio & podcasts, social media, mobile applications, email, Amazon CTV, SEO, SEM, Metaverse, Live Events, and Influencers. Responsible for driving new business and managing existing accounts. Executed over $2,000,000 a year in campaigns which helped to develop long lasting client relationships. Trained and mentored junior executives.

Senior Account Manager

Cumulus NY Media
04.2014 - 03.2019
  • Responsible for driving new business and managing existing accounts. Created a base of clients ranging from Doctors to Retail. Heighten focus on franchise businesses. Increased revenue for the station by bringing in new advertisers and increasing investments from returning advertisers. Developed high level relationships with clients. Created effective marketing campaigns with multi-platform distribution incorporating on air, on line, and on site activations. Wrote commercials, promotional and branded content messages for various clients. Negotiated media schedules with agency buyers as well as clients directly. Facilitated endorsement deals with station talent.

Senior Sales Manager

Yext
02.2013 - 04.2014
  • Developing, managing, and maintaining online local business listings for small business owners nationwide. Creating a constant flow of new revenue by bringing in new clients on a daily basis. Interpersonal skills allow me to grow my business, exceeding monthly sales goals. Developing relationships that continue to increase revenue and build online exposure for hundreds of clients through inside and outside sales. Recognized as one of the top 10 producing sales people of 2013.

Partner / Manager of Operations

New City Logistics
01.2012 - 02.2013
  • Launched and managed nationwide logistics company handling freight brokerage. Actively built new accounts, managed customer relations, and oversaw sales division. Developed trucker relations to maximize profits. Built the business to be one of the largest individually owned logistics company on the East Coast.

Special Projects Manager

System One Services
10.2010 - 01.2012
  • Managed several companies within System One Services, including Thinkeco and UPA. Oversaw and coordinated 20+ person teams for multiple special projects, attended trade shows as the company’s representative displaying and demonstrating products, managed customer relations and instituted training systems for sales teams throughout the country.

Independent Trader

New York Mercantile Exchange
02.2005 - 10.2010
  • As a member and non-member of the New York Mercantile Exchange successfully traded personal account for over 14 years. Trading focuses on flat price, forward curve, intra and inter-market spreads, and crack spreads in Heating Oil, Gasoline and Crude Oil. Developed own trading strategies applying fundamental and technical analysis for long and short term trading. Successfully trading own account increasing profit from $100,000 in 1996 to over $2,500,000 in 2006.

Head Trader, Vice President

DBC INC. NYMEX
03.2001 - 02.2005
  • Head trader and vice president of NYMEX floor brokerage operation, specializing in Crude Oil, Heating Oil, Unleaded Gasoline and Natural Gas. Traded for Fortune 500 companies, including Exxon, Tosco, Hess, Goldman Sachs, Deutsche Bank, Lehman Brothers and Merrill Lynch. Developed and maintained new client relationships globally. Monitored markets to ensure optimal execution for customer orders. Handled large volume trades for high net worth individuals. Executed trades for more than 75 clients on a daily basis, while initiating and managing positions, as well as advising customers to maximize their positions through trade recommendations.

Floor Manager

RMF Futures, NYMEX
11.1996 - 03.2001
  • Managed a team of 15 clerks and brokers for entire floor brokerage operations. Responsible for training and motivating clerks, handling orders for over 75 clients, overseeing all checkout orders throughout the trading day, maintaining and increasing relationships between customers and traders, as well as built revenue stream of over $200,000 per month.

Education

Bachelor of Science - Marketing

University of Hartford
Hartford, Connecticut
01.1992

Skills

  • Brand strategy
  • Campaign management
  • Digital marketing
  • Content creation
  • SEO optimization
  • Client relationship management
  • Team leadership
  • Negotiation skills
  • Influencer marketing
  • Performance reporting
  • Influencer partnerships
  • Client experience management
  • Partnership building
  • Multi-media communication
  • Strategic marketing

Timeline

Director of Brand Marketing

iHeartmedia
04.2019 - Current

Senior Account Manager

Cumulus NY Media
04.2014 - 03.2019

Senior Sales Manager

Yext
02.2013 - 04.2014

Partner / Manager of Operations

New City Logistics
01.2012 - 02.2013

Special Projects Manager

System One Services
10.2010 - 01.2012

Independent Trader

New York Mercantile Exchange
02.2005 - 10.2010

Head Trader, Vice President

DBC INC. NYMEX
03.2001 - 02.2005

Floor Manager

RMF Futures, NYMEX
11.1996 - 03.2001

Bachelor of Science - Marketing

University of Hartford

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