Summary
Overview
Work History
Education
Skills
INTERNSHIPS
Timeline
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Michael G. Pappachen

Woodbury,NY

Summary

Media and marketing operations professional with experience managing large scale campaigns across channels and formats. Work areas and subjects of interest include digital media, retail media, social and influencer, search, AI/ML, analytics, performance, branding, measurement and insights.

Overview

4
4
years of professional experience

Work History

Senior Associate (Analyst), Ad Operations

GroupM, Essence Mediacom (WPP)
07.2022 - Current
  • Deliver impactful campaigns for leading, global brands covering all related operations and client communications.
  • Manage daily and routine interactions with the client facing teams using business tools and traditional channels.
  • Execute all steps to set up and launch multifaceted campaigns, from planning to reporting; tasks include:
  • Daily trafficking, trouble shooting and optimization of ad campaigns
  • Coordinating campaign functions to ensure line items are correctly and effectively distributed
  • Quality assuring various creative assets through spec tests and ad validators
  • Liaise among ad ops, client service, and technical units for campaign optimization.
  • Generate and/or adjust testing tags, pixels, and similar assets to simulate outcomes and implement optimal settings.
  • Operate various and, in some cases, multiple ad servers based on platform integration and feature preferences.
  • Proficient in widely used industry applications including these ad servers: Campaign Manager, Sizmek, Tahiti.
  • Main point of contact for key brands including Harley Davidson, Cartier, Van Cleef & Arpels, Indeed, Ebay, Bose and American Airlines.

Financial Services Associate

New York Community Bank
03.2021 - 06.2022
  • Served as main point of contact for high value account owners. Assist customer banking units and regulatory reviews such as AML.

Education

Bachelor of Arts - Media And Communications

SUNY Old Westbury
Old Westbury, NY
05-2025

Media And Communications

Suffolk Community College
Riverhead, NY
05.2023

Skills

  • Campaign Manager
  • Tahiti
  • Sizmek Ad Server
  • Wrike
  • Office (Excel, PPT, Word)
  • Live-Stream
  • Training and mentoring
  • Performance monitoring
  • Team leadership
  • Project management
  • Data analytics

INTERNSHIPS

  • Kantar (WPP): Market research and digital ad intelligence projects
  • Ad Comp (4A’s): Advertising campaigns to support brand launch

Timeline

Senior Associate (Analyst), Ad Operations

GroupM, Essence Mediacom (WPP)
07.2022 - Current

Financial Services Associate

New York Community Bank
03.2021 - 06.2022

Bachelor of Arts - Media And Communications

SUNY Old Westbury

Media And Communications

Suffolk Community College

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Michael G. Pappachen