Michael G. Plichta

• Volume growth of 12% and revenue growth of 11% over the past two years.
• Lead the Americas sales and customer service teams consisting of 6 direct reports and 8 total reports.
• Developed Americas strategy and 5 year plan to grow at a 5% CAGR.
• Lead project to align global customer service processes.
• Developed KPI’s and scorecards to drive growth with distributor partners.
• Implemented process to enhance focus on outstanding invoices to drive cash flow improvement.

• Jointly developed engagement plan for profitable growth.
• Identified pricing strategy that enable consistent volume movement in the region.
• Developed a trader strategy to identify strongest partners to support consistent and profitable growth.
• Support and lead the strategy implementation for the company’s 3rd largest account focused on portfolio diversification and growth.
• Grew key account 54 M lbs over 2 years.
• Grew region 18 M lbs over 2 years.
• March 2021 promotion to Sales Manager, APAC & MENA
• March 2020 Key Account Manager

• Directly responsible for developing products and brand communication.
• Work with owner to develop and implement sales strategy.
• Setup HR system to manage employees and payroll.

• Directly responsible for managing and supporting $70 MM sales.
• Developed strategy and implemented growth plans to deliver against company goals.
• Grew contribution margin by 7%.
• Directly responsible for managing and supporting a $50 MM sales region with 2 direct reports and $18.5 M in growth.
• Develop and lead pricing strategy to achieve company objectives.
• Indirectly responsible for leading North American key customer engagement while implementing global strategy.
• Developed a best practice relationship management tool.
• January 2017 promotion to North American Vice President
• Regional Vice President April 2014 – January 2017

• Responsible for managing and supporting a 245 M lbs and $170 M sales region with 5 direct reports.
• Lead regional team meetings designed to inform, motivate and direct team members to achieve company objectives.
• Utilized the performance management system to drive personal improvement and set SMART goals that aligned with company objectives.
• Developed and implemented a best practice weekly communication for the sales organization.
• Developed and implemented a price tracking document to bring consistency and structure to the pricing procedure.
• Implemented a process to more effectively manage contracts with input from other team members to bring consistency across the sales organization.

Responsible for managing and supporting a $50 MM sales region with 2 direct reports.

• Developed operating plan to ensure continued growth with customers.
• Responsible for developing region sales and expense budgets while delivering results aligning with company goals.
• Responsible for managing inventory levels to meet or exceed working capital metrics.
• Exceeded revenue targets for 2 years (2006 and 2007) and profit targets for 4 consecutive years (2006-2009).
• Led and executed negotiations to implement company strategy and achieve targeted metrics resulting in growth of sales and gross margin.
• Development and implementation of pricing strategy due to raw material cost escalation resulting in gross margin growth.
• Direct cross functional team consisting of Manufacturing, Purchasing, Customer Service and R&D representatives to ensure consistent supply of core KFC and LJS products.
• Led and coordinated Purchasing, Customer Service, R&D and Manufacturing representatives to produce battered and breaded products as well as seasonings for KFC and LJS operations tests and national rollouts.
• Led and coordinated communication between Purchasing, Manufacturing and Customer Service representatives and the customer buying organization to communicate pertinent information about raw material markets.
• Led and developed Account Strategy and product portfolio review for Executive Leadership Team to achieve alignment with corporate goals.
• Identified plant loading opportunity that saved the company approximately $200,000 annually.
• Led R&D, Marketing and Culinary functions to provide on trend prototypes for the KFC product development team.
• Led and coordinated participation in customer conventions building strategic relationships with franchisees and core processors such as Trident, Simmons Foods and Pilgrims Pride.
• July 2011 - Promotion from Regional Director to Regional Vice President
• January 2010 - Promotion from Account Director to Regional Director
• July 2007 – Promotion from Account Manager to Account Director