Michael Griffin
Grafton,MA
Summary
Results-driven leader with 17 years of experience in navigating complex business operations and fostering team success. Skilled in problem-solving and decision-making, with a focus on collaboration and adaptability in fast-paced environments. Expertise in building strong relationships with diverse stakeholders to achieve organizational alignment and synergy.
Overview
17
17
years of professional experience
Work History
Senior Manager – Footwear Product Manager; Close to Market (SMU) & Regional Product Creation
Reebok International LTD
02.2025 - 10.2026
- Led product creation process on close to market footwear needs across key US Wholesale Accounts: Amazon, DSW, Famous Footwear, Dicks Sporting Goods, Sam’s Club
- Responsible for the creation of 1400+ individual footwear SKUs; resulting in total forecasts of over 1.3 Million pairs
- Partnered closely with factories and global cross-functional teams to build an agile creation model, resulting in SMU business increasing from 21% to 25% of future order volume across key accounts and global regions (NA, EMEA, APAC).
- Collaborated directly with design and product development on the end-to-end process of footwear creation, from writing the initial product brief through delivering final product
- Daily interaction with sales reps & account buyers to coordinate on product forecasting, order placement and ST metrics
- Owned product sell-in meetings outlining the upcoming seasonal product line while working with the account to identify close to market SMU account needs
- Led the creation of the SMU global allocation in an effort to streamline overall SMU business requests – dropping from 1245 requests down to 550 in one season.
- People Manager for one direct report
Senior Manager – US Wholesale Merchandising
Reebok International LTD
04.2022 - 01.2025
- Lead merchandising for US omni-channel marketplace, leading Running, Training and Core Commercial footwear
- organized tracking of product details covering MSRP, product introduction date, wholesale distribution strategy, and exclusivity
- Define the seasonal product strategy for Specialty Running, Sporting Goodss and Family Channel US wholesale accounts
- Developed and presented seasonal sell-in tools showcasing focus product details, intro dates, and key marketed stories for sales reps and account buyers.
- Improved range excellence by partnering with demand planning and purchasing teams to maintain consistent product forecasts and purchase orders.
- Worked cross functionally with Product Managers and Marketing teams to ensure US specific commentary is helping influence product range.
- Constant communication with account sales reps reviewing current sales trends, upcoming business opportunities, weeks-of-supply forecasting, and supporting product flow (sell-in to sell-thru)
- Oversaw performance and delivery for two direct reports.
- Developed process improvements to reduce delays, strengthen accuracy, and support scalable workflows.
- Reviewed performance trends and adjusted operational plans to address risk and resource gaps.
Senior Manager - Global Go-To-Market
Reebok International LTD
05.2021 - 04.2022
- Led and executed seasonal Go-To-Market strategy, including distribution, seasonal product volumes, pricing, marketplace positioning, and messaging for the entire Running and Training Footwear product portfolio
- Product marketing development from E2E (creation, sell-in to sell-thru), as well as photo and video shoot development and coordination
- Established go-to-market plan for training footwear business unit, resulting in 6156 units sold and $599K in sales during first week on Reebok.com in US & Europe
- Executed product placement strategy, achieving 7% weekly sell-through for key training footwear model within first 30 days of launch
- Daily interactions with key global market partners providing a focused product range tied to their business KPI’s
- Aligned with product managers to develop and maintain product launch roadmaps, highlighting key timeframes to capitalize on product calendars
- Developed robust post product launch performance tracker, utilized brand-wide to capture key performance metrics
- Oversaw performance of one direct report
- Promoted within two-year timeframe for exceeding goals, functioning as a leader across multiple cross functional teams and excellent execution of seasonal milestones
Manager – Global Go-To-Market
Reebok International LTD
01.2020 - 05.2021
- Day-to-day global point-of-contact for the Running, Training and Kids footwear business units
- Worked cross-functionally with Product Managers, Brand Marketing, Product Development and Design to deliver strategic product objectives for all key brand milestones
- Coordinated selection and maintenance of marketed seasonal product, ensuring alignment with brand marketing tools
- Tracked business KPIs and sell-through of key concepts and provided post campaign analysis
- Tracked business KPI’s and sell-through of key concepts and provided post campaign analysis
- Coordinated with product leaders to align market needs and opportunities, enhancing product market share in running and training footwear
Manager – Global Merchandising: US Market
Reebok International LTD
03.2018 - 12.2019
- Served as product point-of-contact for Running, Training and Kids footwear opportunities across the US Omni-Channel Marketplace
- Developed relationship with key strategic wholesale partners identifying the correct footwear models to help grow their business
- Identified the key footwear SKUs in Running, Training and Kids footwear SKUs specific to the business and growth opportunities within US Omni Channel
- Corresponded weekly with global merchandising counterparts to build synergies across the US and global footwear ranges
Events Manager
Reebok International LTD
03.2017 - 03.2018
- led brand quick-turn graphic projects contributing over $2.2 million in revenue in 2017
- Managed end-to-end store takeover featuring Reebok/UFC product at MGM Grand Las Vegas, earning revenue over $500,000.
- Oversaw development and delivery of global Reebok event graphics and quick-turn apparel for all Reebok brand partnerships.
- responsible for managing orders and domestic production of on-field event apparel for 640 athletes competing at 2018 Reebok CrossFit Games.
Associate Product Manager
Reebok International LTD
07.2015 - 03.2017
- Co-managed the development of graphic artwork, print production scheduling, and purchase order process with vendor for all UFC and CrossFit event graphics Domestically and internationally
- Led product roadmap planning across cross-functional teams to align priorities with customer needs and business goals.
- Defined product requirements, user stories, and acceptance criteria to support clear development execution.
- Collaborated with engineering, design, and marketing to deliver consistent product improvements and launches.
Account Manager
TRACS, Inc.
09.2009 - 07.2015
- Directed vendor relations, facilitated contract bookings, and executed on-site vendor arrangements for over 50 5K road races.
Education
Master of Business Administration (M.B.A.) - Business Administration
Endicott College Van Loan School of Graduate And Professional Studies
Beverly12-2014
Bachelor of Science - Sports Management
Endicott College
Beverly, MA 05.2001 -
Skills
- Product Management
- Product Merchandising
- Market analysis
- Data-driven decisions
- Project Management
- Data-driven decisions
- Cross-functional communication
- Business Development
- Problem resolution
- Team Leadership
- Teamwork and collaboration
Timeline
Senior Manager – Footwear Product Manager; Close to Market (SMU) & Regional Product Creation
Reebok International LTD
02.2025 - 10.2026
Senior Manager – US Wholesale Merchandising
Reebok International LTD
04.2022 - 01.2025
Senior Manager - Global Go-To-Market
Reebok International LTD
05.2021 - 04.2022
Manager – Global Go-To-Market
Reebok International LTD
01.2020 - 05.2021
Manager – Global Merchandising: US Market
Reebok International LTD
03.2018 - 12.2019
Events Manager
Reebok International LTD
03.2017 - 03.2018
Associate Product Manager
Reebok International LTD
07.2015 - 03.2017
Account Manager
TRACS, Inc.
09.2009 - 07.2015
Bachelor of Science - Sports Management
Endicott College
05.2001 -
Master of Business Administration (M.B.A.) - Business Administration
Endicott College Van Loan School of Graduate And Professional Studies