Hi, I’m
Michael Guzman
Regional Manager
Hayward,CA
Summary
Hands-on and skilled Regional Operations Manager with a specialty in training and development. Highly effective at conducting personal and group training sessions focused on wide ranging industry topics.
Adaptable and versatile to oversee multiple locations with an enthusiastic personality and creative style. Exceptionally skilled at motivating location managers to perform duties and achieve highest potential. Proficient at carrying out regular operational reviews and leading regional teams.
Ready to apply 20+ years of management and customer service experience to a challenging long-term position.
Work History
Crunch FitnessSan Francisco, Bay Area, California
Regional Operations Manager
12.2021 - Current
Job overview
- Enhanced regional branch performances by implementing proven management processes to increase revenue and grew top line product sales by 76% from 250k to 446k year over year.
- Cooperated with senior leaders to create operating budgets and initiate financial planning.
- Led weekly meetings with regional and individual club leaders and to review progress, address challenges and drive timely task completion.
- Implemented next-gen leaders monthly training regimen for staff interested in accelerating their growth.
- Monitored and analyzed performance data, identifying areas of improvement and developing corrective action plans.
- Configured extensive hardware and software for new club openings and upgrading existing locations.
- Troubleshot, diagnosed, and disassembled broken, defective, and worn out equipment to aid with repairs.
- Created and introduced digital maintenance logs to accurately track issues at all locations.
Crunch FitnessSan Lorenzo, CA
Sales Manager/General Manager
01.2017 - 05.2022
Job overview
- Took on role of Sales Manager/ Promoted to General Manager shortly after
- Managed $1.8 Million top line business with 30% profit margin.
- Boosted top line sales by actively engaging and serving Spanish speaking community.
- Coached and managed combined team of 25+ sales personnel and personal trainers, assisting with individual selling efforts and achieving monthly sales goals.
- Established and coordinated multiple donation drives for local charities including Reach Ashland Youth Center, Fire victims of Paradise, CA
- Increased business profile by increasing Instagram engagement with relevant and engaging content.
Crunch FitnessSan Lorenzo, CA
Operations Lead
08.2015 - 12.2016
Job overview
- Grand opened business and broke sales record of 10,000 memberships in 10 months.
- Offered top-notch customer service by providing positive first impressions to welcome new and potential customers.
- Assisted customers with questions and problems to build brand loyalty and cultivate lasting business relationships.
- Performed frequent inspections of company equipment and corrected malfunctioning equipment.
- Used operational manuals, maintenance records and forums to gain troubleshooting insight for complex issues.
- Increased customer engagement through social media.
Cal North - Olympic Development ProgramPleasanton, CA
Team Administrator/ Social Media Contributor
01.2013 - 12.2016
Job overview
- Organized spaces, materials and logistical support for pools of players from Northern California.
- Engaged parents, players and staff to maintain open, constructive communications throughout tryout process and travel team invitations.
- Managed team travel itineraries and arranged travel for athletes and coaches.
- Cultivated community through social media by increasing Northern California Soccer presence through Instagram and Twitter.
East Bay United Bay Oaks Soccer ClubOakland, CA
Goalkeeper Coach - U.S.D.A
11.2013 - 06.2016
Job overview
- Designed age appropriate training programs for all US Development Academy Goalkeepers within East Bay United Bay Oaks Soccer Club.
- Promoted stretching, mobility work, and proper form to help athletes safely build strength.
- Conducted weekly game film reviews and weekly goalkeeper training performance reviews to provide to club director for assessment and playing time direction.
- Conducted age specific goalkeeper training sessions weekly for all club goalkeepers within age groups 10-18 years old.
Notre Dame De Namur UniversityBelmont, CA
Goalkeeper Coach
01.2013 - 01.2014
Job overview
- Head Goalkeeper Coach for Men's and Women's NCAA Division II programs.
- Coordinated game and practice schedules within rigid training timeframes.
- Maintained player safety through careful practice and game supervision.
- Motivated athletes to become stronger, more agile, and more effective through proper training habits and proper nutrition.
- Evaluated players' performance and provided detailed post-game feedback.
Bay Area Ambassadors Football Club, National Premier Soccer LeagueHayward, CA
Director of Media Relations
09.2010 - 03.2013
Job overview
- Handled external communications with media and public relations professionals.
- Collaborated with media representatives to optimize coverage of special events.
- Envisioned, designed and launched revamped website to better convey team brand.
- Managed team website and content: articles, photos, and videos
- Launched YouTube channel to increase team profile in preparation for U.S. Open Cup qualification.
- Managed team social media outlets.
Education
California State University East BayHayward
Bachelor of Arts from Mass Communications
01.2010 - 07.2012
Skills
Operational Oversight
undefinedOverview
15
years of professional experience
4
years of post-secondary education
2
Languages