Goal-driven Sales Management professional bringing 15+ year career history in sales and proven track record of strategic business growth. Skilled at aiding in product marketing efforts. Adept at cultivating productive client relationships through positive rapport, tailored solutions and client engagement.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Area Sales Manager
Gate City Beverage, Reyes Beverage Group
San Bernardino, CA
06.2001 - 03.2023
Manage off premise large format sales for products in the territory, including meeting or exceeding goals
Regularly call on key accounts & District Managers, make timely presentations to gain new / keep current distribution and sell in to execute seasonal display programming
Develop and maintain strong, positive relationships with account key contacts and internal sales, operations & merchandising teams
Drive execution of sales strategies, including communication of goals to small & large format teams
Commitment to sales and share growth within district
Accurately track, audit, and communicate pricing, promotions, and display execution as needed
Complete necessary administrative reporting and communications on a timely basis.
Large Format Account Manager
Gate City Beverage, A Reyes Holdings Company, Reyes Beverage Group
San Bernardino, CA
03.1995 - 05.2001
Manage a large format sales route in Temecula, Murrieta & Lake Elsinore
Achieve sales goals
Accomplish timely & productive execution of sales plans and promotions at retail, securing trade support by communicating pricing and product promotions, coordinating use of product displays and point-of-sale materials, promotional events, and other product promotion opportunities
Maintain compliance with Quality Control and product code date standards
Plan and conduct regular sales calls to accounts
Maintain accurate inventory levels to minimize out-of-stock and out-of-code issues
Drive brand awareness within my assigned territory
Education
Graduate - Advanced Placement Courses
Joliet Catholic Academy
Joliet, IL
05.1977
Skills
Performance Evaluations
Territory and Account Management
Market and Competitive Analysis
Consultative and Relationship Selling
Presentations and Proposals
Profitability Assessments
Sales Quota Management
Budgeting and Expenditures
Problem Solving
Sales Program Coordination
Staff Training and Development
Salesforce Software
Sales Training
Sales Tracking
Coaching and mentoring
Accomplished manager
Sales team supervision
Accomplishments
Consistently maintained high retailer satisfaction ratings including district level customers.
Recognized as Miller Brewing Company's Route Master in 1985 for outstanding sales route performance for Southern California.
Improved delivery of KPI's by goal-setting and regularly monitoring, realizing overall increase in internal and external customer satisfaction and cost efficiency.
Managed Reyes Beer Division #1 pre-sell sales route for Southern California's in 2019
completed 8-week Dale Carnegie Effective Communications and Human Relations course
WSET Certified (Level 1), - 2022
Reyes Consultant of Choice (Train the Trainer) 2016
annual California Alcoholic Beverage Control training
completed the Tom Fox Becoming a Certified OPEN Sales Professional training course
MillerCoors presenting Nielsen's data training
American Heart Association/CPR Certified 1/7/2023-1/7/2025. E-card Code 236022668649
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.
John R. Wooden
Timeline
Area Sales Manager
Gate City Beverage, Reyes Beverage Group
06.2001 - 03.2023
Large Format Account Manager
Gate City Beverage, A Reyes Holdings Company, Reyes Beverage Group
Inside Sales Primary: Southern California Region at Reyes Beverage Group - Beer & Spirits DivisonInside Sales Primary: Southern California Region at Reyes Beverage Group - Beer & Spirits Divison