Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Michael Handlan

Philadelphia,PA

Summary

Experienced data analytics professional skilled in translating complex data into actionable insights, optimizing processes, and spearheading business initiatives. Recognized for reliability, adaptability, and consistently delivering results in fast-paced settings. Proficient in statistical analysis, data visualization, and cultivating collaborative relationships to achieve strategic goals.

Overview

5
5
years of professional experience

Work History

Marketing Data Analytics Manager

Advertising Specialty Institute
12.2024 - 07.2025
  • Analyzed multi-channel digital marketing performance using tools like Google Analytics, Power BI, and Google Looker Studio; developed dashboards and reports to track KPIs including campaign performance and lead attribution.
  • Led campaign optimization through A/B testing, Paid Search analysis, and funnel performance insights; collaborated with cross-functional teams to enhance lead conversion and engagement strategies.
  • Delivered clear, actionable reporting and data-driven recommendations to stakeholders; managed marketing budget reconciliation

Engagement Marketing Manager

Advertising Specialty Institute
12.2023 - 12.2024
  • Develop and execute multi-channel marketing campaigns to boost trade show participation, enhance customer retention, and support sales objectives.
  • Leverage campaign metrics to measure effectiveness, track key metrics, and optimize strategies. Tactics include: Email Marketing, Direct Mail, Social Media, Webinars, and A/B testing across various channels.
  • Build strong understanding of customer segments and funnel stages to deliver tailored content that drives engagement and loyalty.
  • Utilized both inbound and outbound marketing to target segments and create upsell opportunities.
  • Plan and oversee company presence at trade shows, including pre-show promotion and post-show follow-up.

Account Director

Stream Companies
11.2021 - 12.2023
  • Managed the day-to-day of clients' monthly marketing strategy including media, social, and digital campaigns.
  • Provide support to strategists by monitoring client communication, tracking campaigns, and pulling and building reporting decks.
  • Assisted in the execution and optimization of all digital marketing campaigns including PPC, SEO and social media.
  • Used knowledge of Google Analytics and Ad Words to provide insight on a monthly basis used for campaign adjustments.
  • Developed and maintained working relationships with Marketing Managers, Budget Supervisors, and Billing Specialists throughout the project lifecycle.
  • Consistently communicating to ensure both parties were on the same page through periods of change and growth.

Project Manager

Stream Companies
10.2020 - 11.2021
  • Supported multiple client accounts to ensure projects continued to move through the agency.
  • Key responsibilities included proper planning to allow teams to meet deadlines, assigning out tasks to appropriate team members, and communication of creative direction, targeting, and budget to all necessary departments.
  • Ensured monthly campaigns were ready to launch by gathering offers and incentives from clients, specific direction from the Director of Strategy, and inputting all necessary information into our Project Management platform.
  • Continue to monitor projects throughout the entirety of their lifecycle.
  • In charge of sending out and receiving approval of necessary assets while managing client expectations on specific deadlines.

Education

Bachelor of Science - Marketing

University of Delaware
Newark, DE
05.2018

Skills

  • Salesforce
  • Pardot
  • Google Analytics
  • Google Ads
  • PowerBI
  • Looker Studio
  • Microsoft Dynamics
  • HubSpot
  • ZoomInfo

Websites

Timeline

Marketing Data Analytics Manager

Advertising Specialty Institute
12.2024 - 07.2025

Engagement Marketing Manager

Advertising Specialty Institute
12.2023 - 12.2024

Account Director

Stream Companies
11.2021 - 12.2023

Project Manager

Stream Companies
10.2020 - 11.2021

Bachelor of Science - Marketing

University of Delaware

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