Michael Hardwick

Prospecting for New Clients

Maintaining strong relationships with current clients

Updating all Clients

Networking

Maintaining Records for all Clients

Managing Personnel

• Led, managed, and developed overall performance of the district team of 10 sales reps and two district managers that were responsible for multiple large chain grocery and independent beverage stores
• Accomplished district sales by recruiting, selecting, orienting, training, coaching, counseling, and disciplining employees throughout the district
• Achieved district sales operational objectives by contributing district sales information and recommendations to strategic plans and reviews
• Effectively led and implemented national marketing plans for multiple wines
• Planned and executed sales programs for top selling wine brands
• Established strong relationships with high volume stores in district
• Exceeded district annual sales target goals by 6%
• Built and maintained strong client relationships to drive business growth.
• Strengthened client relationships through regular communication and effective problemsolving.
• Created sales forecasts to target daily, monthly and yearly objectives.
• Delivered exceptional customer service by resolving client concerns quickly and efficiently.
• Analyzed sales and customer data to identify trends and opportunities for increased profitability.

• Managed sales team responsible for grocery store wine promotions
• Trained all new sales reps
• Maintained knowledge of current market trends to assist sales growth
• Fostered excellent customer relations to promote company and increase sales
• Assisted with grocery store wine resets

• Maintained weekly appointment schedule with existing clients
• Cold called on potential new customers to build new client base
• Created promotional PowerPoint presentations for new clients
• Collaborated with clients and vendors to ensure promotions for region were effective

• Managed six sales reps in a district that consisted of grocery, general merchandise, drug, and convenience stores
• Managed and organized work efforts to exceed sales plans as developed in conjunction with local store management
• Responsible for over $5 million in annual beer, wine, and nonalcoholic beverage sales in territory
• Earned multiple sales awards