MICHAEL HEAIVILIN
Sparks,NV
Summary
Results-driven professional with over 30 years of experience in eCommerce, Sales, business development, client relations, and customer loyalty. Proven track record of doubling revenue for 3 consecutive years as director of Sales at Tonerworld by identifying and capitalizing on online revenue opportunities.
Overview
23
23
years of professional experience
Work History
Director of Sales/E-Commerce
XSE Group, Inc. dba TonerWorld.com
Middletown, CT
11.2020 - 10.2024
- Developed and implemented sales strategies to maximize revenue growth, doubling revenue 3 years in a row.
- Created detailed reports and KPIs on sales performance metrics and trends.
- Developed budget plans for marketing campaigns and promotional activities.
- Implemented effective pricing strategies that increased profits while maintaining customer loyalty.
- Developed and promoted weekly, monthly, and quarterly sales objectives.
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories.
- Lead the day-to-day eCommerce business, ensuring the development and execution of a retail strategy that meets business goals and KPIs.
- Created and implemented a comprehensive digital marketing strategy to increase brand awareness and website traffic.
- Launched multiple marketplaces to increase revenue, including Amazon, eBay, Walmart, and Target Plus.
VICE PRESIDENT OF ECOMMERCE
Online Tech Stores, LLC
Reno, NV
01.2010 - 05.2020
- Responsible for the retail division (suppliesoutlet.com) of the company and leading a team to drive and track online e-commerce revenue and gross profit against the plan.
- Identified new ways to drive traffic and increase conversions through all media and marketing channels of the business, including a B2B sales division.
- Managed marketing and media spend, and initiated unique marketing strategies.
- Developed strong relationships with our B2B partner sales and marketing teams, focused on these accounts.
- Cultivate strong and transparent working relationships across the organization, ensuring open communication about the measurement of financial, programmatic, and impact performance against stated milestones and goals.
- Work with cross-functional team to develop plans to meet/beat daily, weekly, and monthly forecasts.
- Working with Merchandise teams and Planning, identify merchandise opportunities to include expanded assortments, strategic merchandise partnership opportunities.
- Worked with IT to develop an API program to integrate with marketplace stores like Amazon, etc.
DIRECTOR OF CLIENT INTEGRATIONS
Online Tech Stores, LLC
Reno, NV
01.2015 - 09.2018
- Responsible for Client Integrations to Supplies Wholesalers by way of Electronic Data Interchange, streamlining the order process between the dealer and the wholesaler.
- Coordinate with the architecture and delivery teams to define the approach for each interface.
- Define integration testing strategy for the interface.
- Coordinate the development of internal and external interface specifications and designs for the portfolio of interfaces.
- Enable the technology delivery teams by coordinating interface development, testing, and deployment across all consumers and producers.
DIRECTOR OF NATIONAL ACCOUNTS
Online Tech Stores, LLC
Reno, NV
01.2010 - 08.2015
- Developed and implemented strategies to increase sales of national accounts.
- Negotiated contracts with key national accounts based on their individual requirements.
- Conducted regular reviews of customer profiles, ensuring accuracy and completeness of information.
- Created presentations showcasing the company's products and services for potential new clients or existing ones needing additional services.
- Assisted in developing pricing models that allowed the company to remain competitive while still maximizing profits.
PRESIDENT/CO-FOUNDER
Academic Supplier, Inc.
Sparks, NV
01.2008 - 12.2009
- Co-Founded company and responsible for all aspects of the business including managing the sales and customer service departments, overseeing the accounts payable and receivable departments, designed and implemented quarterly catalog's that mail out to over 300,000 customers
- Company is still in business
GENERAL MANAGER
Best Computer Supplies
Reno, NV
01.2005 - 12.2007
- Best Computer Supplies was an academic reseller of computer supply products to schools.
- Sales were acquired by way of catalog, web, and large contract bids.
- Oversaw all aspects of the business on a day-to-day basis and was involved directly with the design and circulation of the catalog, which was mailed out to over 1 million names annually.
- During my time there, I was able to improve the purchasing process, saving thousands of dollars in shipping costs.
- I was also responsible for implementing a website for the business for schools to place orders online by way of purchase order and credit cards.
- I was directly involved with the purchasing department to maintain the best cost scenarios and maintain vendor relationships for the company.
- Achieved record sales before the company sold in 2007 and moved to Elgin, IL.
OPERATIONS MANAGER
Best Computer Supplies
Reno, NV
01.2002 - 12.2004
MARKETING DIRECTOR
Best Computer Supplies
Reno, NV
06.2001 - 12.2001
Education
Associates - Web Development
TRUCKEE MEADOWS COMMUNITY COLLEGE
NV01.1995
Skills
- Business Management
- Project Management
- Sales and Marketing
- Online marketplaces (Amazon, eBay, and Walmart)
- Advertising and marketing
- Analytical Skills
- Supplier sourcing
- Data-Driven KPI Assessment
- Revenue Growth
- Business Development
Accomplishments
- Multiple Salesperson of the Year Awards
- Superman Award
Affiliations
- Avid Mountain biker
- Run a YouTube Channel for off-road enthusiasts
Languages
Spanish
Native/ Bilingual
References
References available upon request.
Timeline
Director of Sales/E-Commerce
XSE Group, Inc. dba TonerWorld.com
11.2020 - 10.2024
DIRECTOR OF CLIENT INTEGRATIONS
Online Tech Stores, LLC
01.2015 - 09.2018
VICE PRESIDENT OF ECOMMERCE
Online Tech Stores, LLC
01.2010 - 05.2020
DIRECTOR OF NATIONAL ACCOUNTS
Online Tech Stores, LLC
01.2010 - 08.2015
PRESIDENT/CO-FOUNDER
Academic Supplier, Inc.
01.2008 - 12.2009
GENERAL MANAGER
Best Computer Supplies
01.2005 - 12.2007
OPERATIONS MANAGER
Best Computer Supplies
01.2002 - 12.2004
MARKETING DIRECTOR
Best Computer Supplies
06.2001 - 12.2001
Associates - Web Development
TRUCKEE MEADOWS COMMUNITY COLLEGE
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