Summary
Overview
Work History
Education
Skills
Certification
Leadership Public Speaking
Additional Highlights
Technical Skills
Timeline
Generic

Michael H. Morsell

Tampa

Summary

To secure a position in Business Analytics or Marketing Analytics where I can leverage my technical skills, data-driven insights, and marketing experience to deliver measurable business impact and support strategic decision-making.

Professional marketing specialist with strong emphasis on data analysis, consumer behavior, and market trends. Demonstrates high level of adaptability and reliability, thriving in collaborative environments and driving successful marketing strategies. Possesses key skills in data interpretation, campaign optimization, and strategic planning, ensuring that business objectives are consistently met. Known for delivering actionable insights and fostering team synergy to achieve impactful results.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing Analyst and Advertising Coordinator

University of South Florida Athletics
05.2025 - Current
  • Conduct market research and competitive analysis to identify trends and opportunities across product categories.
  • Analyze customer segmentation and behavioral data to optimize campaign targeting and personalization.
  • Design and maintain Tableau dashboards and visual reports to present marketing performance metrics to stakeholders.
  • Collaborate with advertising teams to develop A/B testing strategies and improve campaign conversion rates.
  • Use SQL and Excel to extract, clean, and model data for campaign performance tracking and ROI analysis.
  • Work closely with cross-functional teams to align marketing analytics with broader business objectives.

Sports Marketing Coordinator

University of South Florida Athletics
01.2023 - 05.2025
  • Created and executed integrated marketing campaigns combining traditional, grassroots, and digital strategies.
  • Analyzed fan engagement data and event metrics to optimize marketing approaches and increase attendance.
  • Built dynamic KPI dashboards and reports using Tableau and Excel for executive stakeholders.
  • Implemented A/B testing for campaign performance evaluation and strategy refinement.
  • Directed promotional campaigns, video board content, and live game-day execution.
  • Collaborated with sponsors including Coca-Cola and Adidas to drive brand visibility and maximize ROI.
  • Leveraged business intelligence tools to uncover trends in audience behavior and optimize outreach.
  • Led cross-functional teams and managed student intern program for digital marketing initiatives.

Tier 1 Support Specialist / Marketing Assistant

Vester Systems Engineering
03.2019 - 10.2022
  • Developed and executed outreach strategies for technical recruiting through digital campaigns and event marketing.
  • Collaborated on CRM data integration and supported marketing automation workflows.
  • Supported over 200 users, resolving IT and software issues, and monitoring performance analytics dashboards.
  • Worked with developers to enhance system capabilities and track real-time system health metrics.

Professional Basketball Player

Various International Leagues
09.2018 - 09.2022
  • Represented teams in media engagements and built fan relationships through international outreach.
  • Conducted leadership and motivational speaking sessions for youth development and cultural exchange programs.

Education

B.S. - Communication Studies

Towson University
01.2018

Skills

  • Tableau
  • SQL
  • PostgreSQL
  • Python
  • JavaScript
  • C
  • GitHub
  • Data Modeling
  • Data Visualization
  • Business Analytics
  • KPI Reporting
  • Quota Setting
  • Measuring Business Impact
  • Predictive Analytics
  • ROI Analysis
  • Performance Metrics
  • Microsoft Excel
  • PowerPoint
  • Word
  • Outlook
  • Windows
  • MacOS
  • Linux
  • Planning & Execution Frameworks
  • A/B Testing
  • Campaign Performance Metrics
  • Market Segmentation
  • Customer Retention Strategies
  • Marketing Automation

Certification

University of South Florida Business Analytics Science Certification


  • Business Analytics Science Certification, 05/25, Tableau, Data Modeling, SQL, KPIs, and Business Impact Measurement
  • Full Stack Web Development Bootcamp, 05/22
  • Introduction to Python Programming, 08/22
  • Introduction to Postgres SQL, 08/22
  • Object-Oriented Programming and Design (C++)

Leadership Public Speaking

  • Team Captain, Towson University Men's Basketball, 2017-2018
  • SAAC Leader, Student Athlete Activity Committee, 2016-2018
  • Public Speaker, Multiple International Youth Organizations, Leadership and Academic Success

Additional Highlights

  • Achieved 3 consecutive sell-outs for USF Men's Basketball (2024)
  • #1 Attendance in AAC (2023, January)
  • 4th largest attendance in USF Baseball History (2023)

Technical Skills

Tableau, SQL, Postgres, Python, JavaScript, C++, GitHub, Data Modeling, Data Visualization, Business Analytics, KPI Reporting, Quota Setting, Measuring Business Impact, Predictive Analytics, ROI Analysis, Performance Metrics, Microsoft Excel, PowerPoint, Word, Outlook, Windows, MacOS, Linux, Planning & Execution Frameworks, A/B Testing, Campaign Performance Metrics, Market Segmentation, Customer Retention Strategies, Experience with grassroots and digital advertising strategies, Marketing Automation

Timeline

Marketing Analyst and Advertising Coordinator

University of South Florida Athletics
05.2025 - Current

Sports Marketing Coordinator

University of South Florida Athletics
01.2023 - 05.2025

Tier 1 Support Specialist / Marketing Assistant

Vester Systems Engineering
03.2019 - 10.2022

Professional Basketball Player

Various International Leagues
09.2018 - 09.2022

B.S. - Communication Studies

Towson University

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Michael H. Morsell