Michael Hoffer
Equipment Sales
Deltona,FLORIDA
Summary
Dynamic sales leader with a proven track record at High Reach 2, adept in territory management and competitor analysis. Excelled in fostering client relationships, boosting sales through strategic planning and effective communication. Skilled in multitasking and organization, consistently surpassing sales targets with innovative solutions and a focus on customer and company satisfaction. Over 20+ years of experience in equipment sales.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Territory Manager - Sales and Service
High Reach 2
10.2022 - Current
- Increased sales revenue by developing and maintaining strong relationships with key clients.
- Expanded territory coverage by identifying new business opportunities and implementing effective sales strategies.
- Successfully resolved conflicts between clients or internally among team members, maintaining a positive work environment and promoting collaboration.
- Organized regular client meetings to review progress on goals, discuss challenges, and explore additional opportunities for collaboration.
- Implemented creative solutions for addressing customer concerns, ultimately increasing overall satisfaction ratings.
- Mentored junior sales representatives through one-on-one coaching sessions and ongoing performance evaluations, fostering professional growth within the team.
- Exceeded quarterly sales targets consistently by utilizing strong negotiation skills to close deals effectively.
- Optimized inventory management by closely monitoring stock levels and forecasting future demand.
- Established a consistent follow-up system that ensured timely communication with clients after initial interactions.
Truck Driver/Sales Representative
Brasfield & Gorrie
Orlando, Florida
10.2019 - 11.2022
- Operated with safety and skill to avoid accidents and delays.
- Inspected trucks for malfunctions and reported vehicles to management for corrective action.
- Maintained a clean driving record while adhering to company policies and federal regulations for transportation safety.
- Demonstrated safe driving by following regulations and safety procedures, resulting in zero accidents.
- Increased safety standards by conducting thorough pre-and post-trip inspections of the truck and trailer.
- Utilized GPS and other navigation tools to plan routes and stay on schedule.
- Achieved high levels of customer satisfaction through professional interaction with clients at pickup and delivery points, representing the company positively at all times.
- Enhanced customer satisfaction by maintaining open communication with clients during pickups and deliveries.
- Facilitated loading and unloading processes by working closely with warehouse personnel, minimizing wait times at docks.
Regional Sales Manager
Snorkel/ Extreme Manufacturing
11.2017 - 10.2019
- Developed and maintained positive relationships with clients in assigned sales territories.
- Analyzed company sales tactics, demographic, and other sales related data to promote sales and achieve personal sales goals.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Managed my time between two states to optimize sales for aerial equipment and telehandlers.
Senior Sales Representative/ Master Driver Trainer
Hertz Equipment Rental Corporation
06.2001 - 11.2017
- Increased sales revenue by building and maintaining strong relationships with company clients.
- Exceeded sales targets consistently by implementing effective sales strategies and techniques.
- Identified customer needs pertaining to forklifts, pallet jacks, material handing equipment and more.
- Transport, deliver, and retrieve assorted construction and heavy equipment.
- New hire trainer to secure all equipment by means of chaining, strapping, and blocking under the stick accordance and established procedures of the DOT policies.
Sunbelt Representative
Sunbelt Rentals
Orlando, Florida
11.1997 - 02.2001
- Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
- Increased customer satisfaction by addressing and resolving complaints in a timely manner.
- Exceeded performance targets through diligent work ethic and focus on results-driven tasks.
- Managed a diverse portfolio of clients, ensuring that each received tailored solutions aligned with their specific requirements.
- Responded to customer questions via telephone and written correspondence regarding insurance benefits, provider contracts, eligibility, and claims.
- Greeted customers warmly to set tone of customer experience and provide welcoming and friendly atmosphere.
Education
High School Diploma -
Oakdale Highschool
Bellerose, NY 05.2001 -
Skills
Product and Service Sales
Certification
Forklift Certification
Timeline
Territory Manager - Sales and Service
High Reach 2
10.2022 - Current
Truck Driver/Sales Representative
Brasfield & Gorrie
10.2019 - 11.2022
Forklift Certification
01-2018
Regional Sales Manager
Snorkel/ Extreme Manufacturing
11.2017 - 10.2019
Senior Sales Representative/ Master Driver Trainer
Hertz Equipment Rental Corporation
06.2001 - 11.2017
High School Diploma -
Oakdale Highschool
05.2001 -
Sunbelt Representative
Sunbelt Rentals
11.1997 - 02.2001
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