Michael Hoffman
Eagan,Minnesota
Summary
Results-driven Media Professional with a strong background in diverse sectors. Delivers impactful solutions in fast-paced environments while managing team development and achieving organizational goals. Effectively fosters productive relationships and thrives in collaborative settings.
Overview
9
9
years of professional experience
Work History
Media Assets Manager
Minnesota Vikings Football LLC
Eagan, MN
07.2025 - Current
- Administer Iconik Media Asset Management (MAM) and PhotoShelter Digital Asset Management (DAM) SaaS platforms.
- Championed overhaul of Digital Asset Management workflow and strategy, migrating 4TB of assets from Acquia to PhotoShelter, reducing annual DAM costs by approximately $100,000.
- Manage metadata application process for video and photo assets, ensuring precise tagging for efficient searchability.
- Maintain organization of over 500TB of video assets on Vikings’ Isilon NAS server for streamlined access and retrieval.
- Delegated asset tagging responsibilities to video and photo loggers via Wrike tasks, improving workflow clarity and accountability.
- Trained staff on effective use of Digital Asset Management and Media Asset Management platforms to enhance operational efficiency.
- Analyze current DAM and MAM trends to improve business strategy.
- Implemented quality control measures to uphold company standards.
- Monitored budgets and expenditures to ensure cost-effectiveness while maintaining quality standards.
- Manage vendor relationships by negotiating contracts and ensuring timely delivery of goods and services.
- Operate Evertz Dreamcatcher logger station during home games, transferring stadium captured footage to Isilon server for production use.
Senior Media Archive Specialist
PGA TOUR Studios
Ponte Vedra Beach, FL
09.2021 - 07.2025
- Initiated, executed, and monitored Ingest of PGA TOUR media assets into VizOne Media Asset Management system.
- Served as on-site DIT at tournaments, managing several terabytes of raw footage for quick edits.
- Conducted quality control on all video and audio signals ingested into the system.
- Organized and staged assets to streamline ingest into MAM and ensure reliable long-term backup.
- Documented asset manipulation during ingest process to maintain clear records and facilitate retrieval.
- Applied and updated proper metadata for enhanced archival consistency in VizOne.
- Performed multi-camera syncing for editors to expedite production process
- Monitored VizOne transfers and collaborated with Media Assets Manager to swiftly resolve transfer issues.
Offseason SABER Database Logger
NFL Films
Mount Laurel, NJ
01.2020 - 07.2021
- Digitally clip 8+ tapes weekly of NFL Films footage into single scenes using SABER; tag and log each clip into the company database for archival purposes
- Transcribe audio from 15+ tapes weekly of mic'd up NFL players, coaches, and referees
- Transcribed audio from more than 15 tapes weekly of mic'd up NFL players, coaches, and referees.
- Researched significant game events, including player injuries and career milestones, and wrote descriptions and tags for each piece of footage.
- Conducted quality control checks for logging accuracy, linked footage to players, coaches, and referees, and cataloged plays, shots, camera movements, and other game or video events.
- Documented plays, camera movements, and related video events in the database, facilitating easy access for future reference.
Seasonal Digital Media Logger
Philadelphia Eagles Entertainment
Philadelphia, PA
08.2017 - 07.2021
- Utilized Reach Engine to log 1000+ video clips per game with precise metadata tags.
- Managed the ingest of NFL camera rolls, incorporating multiple angles via NFL ICE into Reach Engine.
- Ingested stadium captured footage into Reach Engine during home games using Evertz Dreamcatcher
- Supported producers and editors in selecting assets for various projects, enhancing project workflows.
- Maintained asset management system with Digital Assets Manager, optimizing SAN drive utilization.
- Managed clearing of logged and ingested game melts to ensure optimal server storage conditions.
Digital Asset Management Intern
Philadelphia Eagles Entertainment
Philadelphia, PA
10.2016 - 05.2017
- Archived 150+ backlogged Eagles historical photos daily to streamline digital asset retrieval
- Tagged 2,000+ digital assets (photos and videos) weekly from 2016 Eagles NFL season and 2017 NFL Draft to enhance organization and accessibility
- Analyzed asset performance data to support informed decision-making in resource allocation.
- Collaborated with cross-functional teams to streamline asset management processes and improve efficiency.
- Assisted in preparing detailed reports on assets for internal and external stakeholders.
Education
Master of Arts - Media Studies And Production
Temple University
Philadelphia, PA12.2019
Bachelor of Arts - History
Ursinus College
Collegeville05.2016
Skills
- Media Asset Management
- Digital Asset Management
- Iconik
- VizOne
- EVS IP Director
- Acquia
- PhotoShelter
- FTP (Amazon AWS, CyberDuck, Signiant, Box, Dropbox, Frameio)
- Evertz Dreamcatcher
- NAS/SAN Server Management
- Transcoding and Encoding
- Video Editing
- Workflow Management and Development
- Budget Management
- Adobe Creative Cloud (Premiere, Encoder, Audition)
Timeline
Media Assets Manager
Minnesota Vikings Football LLC
07.2025 - Current
Senior Media Archive Specialist
PGA TOUR Studios
09.2021 - 07.2025
Offseason SABER Database Logger
NFL Films
01.2020 - 07.2021
Seasonal Digital Media Logger
Philadelphia Eagles Entertainment
08.2017 - 07.2021
Digital Asset Management Intern
Philadelphia Eagles Entertainment
10.2016 - 05.2017
Master of Arts - Media Studies And Production
Temple University
Bachelor of Arts - History
Ursinus College