Summary
Overview
Work History
Skills
Hobbies and Interests
Websites
Affiliations
Timeline
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Michael Hopper

Charlotte,NC

Summary

Dynamic Senior Director of Marketing and Communications with a proven track record in digital marketing, project management, content management, and online marketing. Skilled in interpersonal relations, effective multitasking, and time management. Proficient in various graphic design and video editing tools, analytics platforms, content management systems, and social management products.

Overview

19
19
years of professional experience

Work History

Senior Director of Marketing and Communications

George Mason University
03.2019 - Current
  • Lead and manage a team of 8 overseeing comprehensive marketing and communications functions, including direct mail, digital fundraising, content creation, and creative processes
  • Achieved a substantial 49.7% Year-over-Year increase in digital giving through well-coordinated multi-channel marketing campaigns
  • Improved direct mail donations by 28.4%, showcasing a strategic approach to traditional fundraising methods
  • Successfully brought ad buying, direct mail writing, direct mail fulfillment, and Google Grant management in-house, resulting in a remarkable 22%+ reduction in the operating budget
  • Implemented a comprehensive overhaul of the marketing and communications framework and strategy to align seamlessly with the organization's mission and vision
  • Optimized analytics and measurement using Google Tag Manager, Google Analytics, and Looker Studio, ensuring data-driven decision-making.

Director of Marketing

The Mercatus Center at George Mason University
03.2019 - 09.2022
  • Managed a team of five overseeing all marketing, including email, social media, ad buying, social monitoring, podcast promotion, and engagement with Discourse Magazine
  • Oversaw branding initiatives to maintain a consistent and impactful organizational image
  • Achieved a remarkable 153% increase in end-of-year giving over three years through strategic multichannel marketing campaigns
  • Optimized measurement and reporting by leveraging Google Analytics and Google Tag Manager, ensuring data-driven decision-making
  • Improved the marketing stack by successfully onboarding Marketing Cloud, Sprout Social, FundraiseUp, and other modern marketing tools that integrate seamlessly with Salesforce.

Lead Digital Advisor

In Pursuit Of LLC
06.2016 - 03.2019
FundraiseUp measurement standards across the network
  • Successfully oversaw and managed the use of Sprinklr, the network’s social media management platform.

    • Creative Director

    Generation Opportunity
    02.2014 - 06.2016
    • Led brand management, digital strategy, and content management, overseeing all creative products
    • Managed the content and social media teams, designing and implementing effective digital strategies
    • Directed the production of two weekly digital video series and managed all video and creative products
    • Achieved a remarkable cost-per-conversions reduction by over 2,000%
    • Increased website engagement by over 10,000% and social media engagement by over 1,000%.

    Digital Producer

    VIVA Creative
    06.2013 - 02.2014
    • Led the development of websites and mobile applications, shaping the social media strategy for Fortune 500 clients
    • Acted as the project manager for website and mobile application development
    • Managed front-end development and content management for various event microsites
    • Successfully wrote and executed multiple digital marketing plans
    • Participated in the development of multiple award-winning websites and mobile applications.

    Managing Editor of New Media

    America's Most Wanted
    08.2007 - 06.2013
    • Directed and managed digital marketing efforts and online video production
    • Created and developed a social network with over one million followers
    • Established and managed a digital team of seven
    • Created a weekly behind-the-scenes video series
    • Increased website engagement by over 300%
    • Digital content and marketing efforts were responsible for the capture of over 200 fugitives.

    Production Assistant

    America's Most Wanted
    10.2004 - 08.2007
    • Managed video transcription, content writing, and case research
    • Conducted in-depth research for stories featured in upcoming broadcasts
    • Transcribed videos for associate producers and producers
    • Pioneered the creation and production of some of the first online videos
    • Authored website content that led to the capture of multiple fugitives.

    Skills

    • Staff Management
    • Cost Management
    • Strategic Planning
    • B2B & B2C Marketing
    • Content Strategy & Creation
    • Campaign Planning & Oversight
    • Creative Direction & Brand Management
    • Analytics & Data-Driven Decision-Making
    • Media & Ad Buying
    • Media Relations
    • Customer Segmentation
    • Marketing Automation
    • Stakeholder Relationship Management

    Hobbies and Interests

    • Digital recording, mixing, and production
    • Individual and collaborative composition of over 20 original songs
    • Classically trained in guitar, piano, and voice
    • Performing magic

    Affiliations

    • Passionate about capturing emotions through the art of music, with a focus on recording, mixing, and producing diverse musical pieces.
    • A versatile musician proficient in guitar, piano, and drums, having contributed to the creation of over 40 original songs through solo and collaborative efforts.
    • Dynamic live performer, showcasing a range of musical genres at local music venues
    • Enthusiastic about creating magical moments beyond the music, performing walk-around magic at bars and intimate events.
    • Devoted fitness enthusiast, consistently visiting the gym to maintain a healthy and active lifestyle.
    • Culinary explorer and dedicated foodie, delighting in the art of cooking and savoring diverse flavors

    Timeline

    Senior Director of Marketing and Communications

    George Mason University
    03.2019 - Current

    Director of Marketing

    The Mercatus Center at George Mason University
    03.2019 - 09.2022

    Lead Digital Advisor

    In Pursuit Of LLC
    06.2016 - 03.2019

    Creative Director

    Generation Opportunity
    02.2014 - 06.2016

    Digital Producer

    VIVA Creative
    06.2013 - 02.2014

    Managing Editor of New Media

    America's Most Wanted
    08.2007 - 06.2013

    Production Assistant

    America's Most Wanted
    10.2004 - 08.2007

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