Overview
Work History
Education
Skills
Websites
Additional Information
Timeline
Generic

Michael Houseman

Green Bay,WI

Overview

5
5
years of professional experience

Work History

Broadcast Production Intern

Green Bay Packers
05.2023 - Current
  • Enhanced viewer experience by assisting in the production of engaging and informative content for broadcast programs.
  • Contributed to the efficient workflow of the broadcasting team, by preforming various tasks such as tagging footage and assisting in multiple projects as need.
  • Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
  • Collaborated with editors to ensure timely delivery of video packages, improving overall broadcast quality.
  • Helped media manage footage from both the NFL and from within the organization.
  • Shot and edited weekly content that was produced for both the Packers website and social media channels.
  • Tasked with covering, assisting, and editing in community outreach events.
  • Created social-specific content such as player highlights and various game hype videos.
  • I was tasked with the project of creating Pro Bowl social videos for specific Packers players.
  • Developed further knowledge with Avid Media Composer in addition to Adobe Creative Cloud products.

Creative Content Coordinator

South Dakota State University Athletics
08.2022 - 05.2023
  • Increased content engagement by curating and organizing relevant materials for various platforms.
  • Developed compelling content strategies to drive traffic and improve audience retention.
  • Collaborated with cross-functional teams to ensure timely delivery of high-quality content.
  • Spearheaded social media campaigns, increasing brand awareness and driving user engagement.
  • Implemented analytics tools to track content performance, identifying areas for improvement and adjusting strategies accordingly.
  • Monitored competitor activity to identify gaps in our content offerings and develop targeted strategies for growth opportunities.
  • Helped lead the direction of our social media and brand look across our various social media accounts.
  • Directed and established a group of creative content interns that helped create content for our social media and football recruiting efforts.
  • Directed the creative content and look of our football team across our social media accounts. In addition to this, I also was in charge of content regarding the recruitment of athletes. This would range from things such as NSD, Good Luck graphics, letters, and other such content related to recruitment.
  • Created and implemented a weekly social media plan, including game day uniforms, recruitment content, hype videos, etc.
  • I was in charge of creating content that was intended for in-house use and the public.
  • Helped direct and planned our social media outlook for content related to Title XI and various events throughout the year. Such as jersey releases across multiple sports.
  • I helped supply our creative interns with equipment and directed the creation of photo/video sets.
  • Created content for in-venue use during football games.

Creative Content Intern

South Dakota State Athletics
08.2021 - 07.2022
  • I was the sole creative content intern during this year, I was tasked with attending and covering multiple sports events. The videos and photos I captured were used on our social media platforms to promote our teams or events taking place.
  • I helped create our brand look and followed the guidelines that the marketing team put in place for that academic school year.
  • I would also help with shooting promotional work for community sponsors that would be doing a promotion for an upcoming game.
  • During this internship I was mainly focused on photography and videography.

Creative Content Intern

Iowa Lakes Community College
09.2018 - 05.2020
  • During my time interning at Iowa Lakes Community College, I was tasked with hype videos and the in-game content that I captured during sporting events.
  • I assisted Iowa Lakes Men's Basketball efforts in recruitment of athletes with video content.
  • I was also tasked with helping create our social identity and follow guidelines that were set in place by the marketing department.

Education

Bachelor of Science - Journalism

South Dakota State University
Brookings, SD
05.2022

Associate of Science - Digital And Social Media Broadcast

Iowa Lakes Community College
Estherville, IA
05.2020

Skills

  • Proficient in Adobe Creative Cloud Products
  • Storytelling through visuals
  • Adaptive to social media trends, changes, and tracking of analytics
  • In-depth knowledge of cinema, mirrorless, and DSLR cameras
  • Team player
  • Hardworking
  • Problem Solver

Websites

Additional Information

Adam Hoelbelheinrich Broadcast Manager/Producer

HoebelheinrichA@packers.com


Nick McGahan Videographer/Editor

McGahanN@Packers.com


Slade Larscheid Deputy Athletic Director

Slade.Larscheid@sdstate.edu


Maggan Froseth Assistant AD, Marketing

Maggan.Froseth@sdstate.edu


Troy Larson Athletics Director

tlarson@iowalakes.edu


Jonathan Shaeffer Director of Football Operations

Jonathan.Shaeffer@sdstate.edu

Timeline

Broadcast Production Intern

Green Bay Packers
05.2023 - Current

Creative Content Coordinator

South Dakota State University Athletics
08.2022 - 05.2023

Creative Content Intern

South Dakota State Athletics
08.2021 - 07.2022

Creative Content Intern

Iowa Lakes Community College
09.2018 - 05.2020

Bachelor of Science - Journalism

South Dakota State University

Associate of Science - Digital And Social Media Broadcast

Iowa Lakes Community College

Similar Profiles

CREATE PROFILE
Michael Houseman